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Social media faces doubts after latest round of results - USA TODAY

Social media faces doubts after latest round of results - USA TODAY | Small Business Marketing | Scoop.it
Money Morning
Social media faces doubts after latest round of results
USA TODAY
SAN FRANCISCO — Social media, social outcast?
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Can "liking" a brand online mean you can never sue them? - AGBeat

Can "liking" a brand online mean you can never sue them? - AGBeat | Small Business Marketing | Scoop.it
Forced arbitration is not a new concept, but could "liking" a brand on social media sites mean you've forfeited your rights to ever sue that brand? General Mills thinks so. (Can “liking” a brand online mean you can never sue them?
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Facebook Wants to be Your Messenger For Everything - NBC News

Facebook Wants to be Your Messenger For Everything - NBC News | Small Business Marketing | Scoop.it
The company plans to remove the messaging feature from its main Facebook app in the near future. (Facebook Wants to be Your Messenger For Everything: The company plans to remove the messaging feature from its...
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5 Viral Marketing Lessons Learned From The Most-Shared Videos Online - Forbes

5 Viral Marketing Lessons Learned From The Most-Shared Videos Online - Forbes | Small Business Marketing | Scoop.it
5 Viral Marketing Lessons Learned From The Most-Shared Videos Online
Forbes
Marketing technology company Unruly provided us with the data set on online video sharing (424 billion video views tracked – and growing by over 500,000 shares daily).
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Email Marketing's 10 Most Important Questions, Answered

Email Marketing's 10 Most Important Questions, Answered | Small Business Marketing | Scoop.it
Learn the overall best practices for email marketing, including subject lines, send times, how to grow an email list and how to comply with spam laws.
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Key Elements Of A Story: The Flashpoint | Literautas

Key Elements Of A Story: The Flashpoint | Literautas | Small Business Marketing | Scoop.it
Find out how to use one of the key elements in storytelling: the flashpoint

Via José Carlos
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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | Small Business Marketing | Scoop.it

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....


Via Jeff Domansky
Jane Neumiller-Bustad's insight:

It would be interesting to gather data at the end of 2014 to see how closely the prediction matched reality....

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gringoadepto's curator insight, March 7, 2014 11:27 PM

Is the socialization of life enforcing herd instinct ?

Diane Rivens's curator insight, March 26, 2014 1:51 PM

Digitial Marketing simply cannot be ignore any longer!

Trenzcape's curator insight, June 21, 2014 2:28 AM

Social Marketing moves ahead of even Email, SEO and Mobile  in terms  of marketing oppurtunities!

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Protect Your Practice with Social Customer Service

Protect Your Practice with Social Customer Service | Small Business Marketing | Scoop.it

The typical Botox treatment will last 3–6 months; Juvederm, 6 months or more depending on where it’s injected.

 

The effects of a bad customer service experience? A lot longer than that. In fact, as this infographic from Zendesk suggests, a significant proportion (39%) of people will avoid using a company for 2 or more years after having a poor experience with them:

More to the point, perhaps, the people most likely to be soured on a company included women (45%), Gen Xers (54%) and those from high-income households (79%) – groups which represent an outsized proportion of most aesthetic procedures.

 

Ten years ago, that might not have been such a big deal. After all, what’s the impact of one lost patient and the few people she might tell? These days, though, it’s huge because there’s a good chance that unhappy patient will share her experience with others via social media and/or an online review.

And since 88% of respondents in the Zendesk survey said they were influenced by online reviews, it’s clear that the impact — on your reputation, your surgical calendar and the long-term health of your practice — can be significant.

Bottom line: While good customer service is always a good idea, it’s even more important when things go bad.

Doctor Takeaway

While most online reviews are positive, social media now gives negative ones an almost unlimited shelf life. Hence, it’s more important than ever to respond quickly, professionally and in a way that demonstrates that you’re sincerely trying to resolve the problem. When appropriate, doing so via social media — staying mindful of patient privacy, of course — can not only prompt the original reviewers to revise their opinions but can also provide insights into your practice philosophy and ongoing commitment to your patients’ satisfaction for everyone else listening in.


Via Plus91
Jane Neumiller-Bustad's insight:

So true - the power of social media amplifies potentially any customer service transaction.

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How to use online video as a marketing tool

How to use online video as a marketing tool | Small Business Marketing | Scoop.it
Entrepreneurs need to learn how to use this storytelling medium effectively and incorporate it into their content strategy (#SmallBusiness #SMM #VideoMarketing - How to use online #video as a #marketing tool http://t.co/57dqEWxXzG...
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5 Things you need to do in your Social Media Strategy in 2014

5 Things you need to do in your Social Media Strategy in 2014 | Small Business Marketing | Scoop.it
Setting a new social media strategy in 2014 with a focus on building a loyal brand community and being widely connected. (RT @NaomiChapmanSMM: Have you thought about your strategy on social media for 2014?
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7 Top Social Media Sites For Business (and why you want to use them)

7 Top Social Media Sites For Business (and why you want to use them) There is a lot of social media sites out there, but what are the differences between these platforms and why would businesses want to use each specific one?
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What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy | Small Business Marketing | Scoop.it
Check out these six traits of quality copywriting to figure out how you can better your own marketing copy. (What Makes Good Copywriting?
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The truth about the impact of Social Media strategies - JulienRio.com

The truth about the impact of Social Media strategies - JulienRio.com | Small Business Marketing | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
Jane Neumiller-Bustad's insight:
Very true! No 'quick fixes' for social media marketing. It's a long term strategy.
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10 Mobile Marketing Statistics to Help Justify Your Budget

10 Mobile Marketing Statistics to Help Justify Your Budget | Small Business Marketing | Scoop.it
Your marketing budget should be informed and defended with facts and figures to support the channels you wish to market your organization on and why.
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34% of Marketers Did Not Have a Documented Plan Last Year - MarketingProfs.com (subscription)

MarketingProfs.com (subscription) 34% of Marketers Did Not Have a Documented Plan Last Year MarketingProfs.com (subscription) Having a documented marketing plan seemed to be linked to overall satisfaction with a company's marketing team, Marketo...
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What's the BEST color for high conversions? - YouTube

Green? Red? Orange? Just what is the BEST color for high conversions? Get the answer to this question and more here: http://socialtriggers.com/best-color-for...
Jane Neumiller-Bustad's insight:

Such an obvious - but overlooked - point. Calls to action should stand out from your website's color scheme. Excellent video.

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Are Social Media Managers And Consultants Becoming Obsolete?

Are Social Media Managers And Consultants Becoming Obsolete? | Small Business Marketing | Scoop.it
As the social media landscape evolves, the next generation workforce who’ve grown up with LinkedIn, Twitter, Instagram, YouTube, and Facebook as an essential part of their daily lives will be enteri...
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Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys ...

Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys ... | Small Business Marketing | Scoop.it
We're a small company that hired an SEO firm that we thought was legit, but destroyed our rankings w/ spam backlinks. We've tried everything but nothing helps. What can a company with good intentions do?
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How Does A Brand Transition To Inbound Marketing?

How Does A Brand Transition To Inbound Marketing? | Small Business Marketing | Scoop.it

In 2012, the Encyclopedia Britannica – the go-to source for information for more than 200 years – announced it would no longer print its pricey reference books. It makes sense – why pay nearly $1,400 for a set of books when Google is free?

Technology has changed the way we access information, including how we respond to advertising and marketing. We can record our favorite TV shows and skip through commercials. We can install pop-up blockers to keep pesky ads from annoying us while we’re online. And many people can’t even recall a time when they answered a “land line” and took a survey about their product preferences.

Unlike the leather-bound reference books of yore, marketing departments are still relevant. But in order to be successful, they need to learn how to transition to inbound marketing.


Via Gary Hitching
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Abd Torah's curator insight, March 24, 2014 6:37 AM

How Does A Brand Transition To Inbound Marketing in your business ?

Abd Torah's curator insight, March 24, 2014 11:46 AM

How Does A Brand Transition To Inbound Marketing?

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Digital Storytelling | Social Media Today

Digital Storytelling | Social Media Today | Small Business Marketing | Scoop.it

It begins with listening. Understanding what your audience is interested in and how they want to interact with your brand....

 

My philosophy is simple. The traditional channels for storytelling may have changed and are certain to change more, but what remains constant is the power of listening, of earning your way into a conversation, and respect for your audience. This is the foundation for a new communications contract between businesses and stakeholders that’s based on genuine engagement....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 17, 2013 1:26 PM

So what kind of structure works and what is the right dynamic to achieve success with your digital storytelling? 

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5 Ways Small Business Owners Can Shine at Important Meetings

5 Ways Small Business Owners Can Shine at Important Meetings | Small Business Marketing | Scoop.it
Business, no matter what the industry, is centered around effectively communicating information.

Via Thomas Faltin
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Social Media Gives Companies Positive ROI

Social Media Gives Companies Positive ROI | Small Business Marketing | Scoop.it
Companies that are fully exploiting social media are getting better insights into their customers, building brand loyalty and creating more successful products. (More results that support the importance of social media to your business' ROI.
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Are You Making This Social Media Shortcut Mistake?

Are You Making This Social Media Shortcut Mistake? | Small Business Marketing | Scoop.it
I was watching Shark Tank the other night – the episode about the lacy boot socks.
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5 Cool Apps to Save You from Social Media Overload - Jeffbullas's Blog

5 Cool Apps to Save You from Social Media Overload - Jeffbullas's Blog | Small Business Marketing | Scoop.it
Do you need a break from social media overload? Have trouble keeping up? Here are 5 apps to save time and to stay connected with what matters.
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The Role of Social Signals in Internet Marketing

The Role of Social Signals in Internet Marketing | Small Business Marketing | Scoop.it
Social signals such as “likes” re-tweets, and shares, are much sought after. They are a sign that what you are posting and the content you are creating is high quality and provide value to the people that see it.
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