Forced arbitration is not a new concept, but could "liking" a brand on social media sites mean you've forfeited your rights to ever sue that brand? General Mills thinks so. (Can “liking” a brand online mean you can never sue them?
The company plans to remove the messaging feature from its main Facebook app in the near future. (Facebook Wants to be Your Messenger For Everything: The company plans to remove the messaging feature from its...
5 Viral Marketing Lessons Learned From The Most-Shared Videos Online Forbes Marketing technology company Unruly provided us with the data set on online video sharing (424 billion video views tracked – and growing by over 500,000 shares daily).
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.
When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....
The typical Botox treatment will last 3–6 months; Juvederm, 6 months or more depending on where it’s injected.
The effects of a bad customer service experience? A lot longer than that. In fact, as this infographic from Zendesk suggests, a significant proportion (39%) of people will avoid using a company for 2 or more years after having a poor experience with them:
More to the point, perhaps, the people most likely to be soured on a company included women (45%), Gen Xers (54%) and those from high-income households (79%) – groups which represent an outsized proportion of most aesthetic procedures.
Ten years ago, that might not have been such a big deal. After all, what’s the impact of one lost patient and the few people she might tell? These days, though, it’s huge because there’s a good chance that unhappy patient will share her experience with others via social media and/or an online review.
And since 88% of respondents in the Zendesk survey said they were influenced by online reviews, it’s clear that the impact — on your reputation, your surgical calendar and the long-term health of your practice — can be significant.
Bottom line: While good customer service is always a good idea, it’s even more important when things go bad.
While most online reviews are positive, social media now gives negative ones an almost unlimited shelf life. Hence, it’s more important than ever to respond quickly, professionally and in a way that demonstrates that you’re sincerely trying to resolve the problem. When appropriate, doing so via social media — staying mindful of patient privacy, of course — can not only prompt the original reviewers to revise their opinions but can also provide insights into your practice philosophy and ongoing commitment to your patients’ satisfaction for everyone else listening in.
Entrepreneurs need to learn how to use this storytelling medium effectively and incorporate it into their content strategy (#SmallBusiness #SMM #VideoMarketing - How to use online #video as a #marketing tool http://t.co/57dqEWxXzG...
Setting a new social media strategy in 2014 with a focus on building a loyal brand community and being widely connected. (RT @NaomiChapmanSMM: Have you thought about your strategy on social media for 2014?
7 Top Social Media Sites For Business (and why you want to use them) There is a lot of social media sites out there, but what are the differences between these platforms and why would businesses want to use each specific one?
MarketingProfs.com (subscription) 34% of Marketers Did Not Have a Documented Plan Last Year MarketingProfs.com (subscription) Having a documented marketing plan seemed to be linked to overall satisfaction with a company's marketing team, Marketo...
As the social media landscape evolves, the next generation workforce who’ve grown up with LinkedIn, Twitter, Instagram, YouTube, and Facebook as an essential part of their daily lives will be enteri...
We're a small company that hired an SEO firm that we thought was legit, but destroyed our rankings w/ spam backlinks. We've tried everything but nothing helps. What can a company with good intentions do?
In 2012, the Encyclopedia Britannica – the go-to source for information for more than 200 years – announced it would no longer print its pricey reference books. It makes sense – why pay nearly $1,400 for a set of books when Google is free?
Technology has changed the way we access information, including how we respond to advertising and marketing. We can record our favorite TV shows and skip through commercials. We can install pop-up blockers to keep pesky ads from annoying us while we’re online. And many people can’t even recall a time when they answered a “land line” and took a survey about their product preferences.
Unlike the leather-bound reference books of yore, marketing departments are still relevant. But in order to be successful, they need to learn how to transition to inbound marketing.
It begins with listening. Understanding what your audience is interested in and how they want to interact with your brand....
My philosophy is simple. The traditional channels for storytelling may have changed and are certain to change more, but what remains constant is the power of listening, of earning your way into a conversation, and respect for your audience. This is the foundation for a new communications contract between businesses and stakeholders that’s based on genuine engagement....
Companies that are fully exploiting social media are getting better insights into their customers, building brand loyalty and creating more successful products. (More results that support the importance of social media to your business' ROI.
Social signals such as “likes” re-tweets, and shares, are much sought after. They are a sign that what you are posting and the content you are creating is high quality and provide value to the people that see it.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.