Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube, Facebook and Twitter always had an impressive ability to rank highly in Google for extremely competitive terms due to their strong domain authority.
But while it is great to capture that high ranking position, it often presented a challenge when it came to actually driving that traffic back to the brand site. It was either a challenge due to the ability to place prominent gateway links on the social property pages itself, or there was really no purpose or logical reason to send the user to an additional page.
Take YouTube, for example. The video site is a great property for capturing “how to” and instructional queries; however, the only way to get the viewer to your brand site is via an overlay on the video or a link inside the description. Furthermore, the searcher’s actual query – e.g. “how to remove grass stains” — is often already answered in the video itself, thus eliminating the need for further research (or a visit to the website).
Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl .
YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched, because its content and interaction occur in the middle of the purchase funnel, based on AOL Platform research (Chart).
When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s third quarter report released today.
Facebook accounted for 22.36% of total referral traffic to publishers in the Shareaholic network in September. That’s four times more than second-place Pinterest (5.52%) and three times more than Pinterest and the next six networks — Twitter, StumbleUpon, Reddit, Google+, YouTube and LinkedIn — combined.
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
Denise Gabbard's insight:
More great advice from Jeff Bullas-- in this post, he talks about being successful with content marketing. You need a strategy and a focus!
Find a publicly advertised brand you identify with, from a healthy perspective, and follow their brand online. What do you see? Consistent values? Positive, helpful and resourceful communication? Ways to get in touch with them?
If you answer, “yes” to these questions, then that brand shows positive signs of effective content marketing through search engine strategy. Content marketing and search engine strategy go hand-in-hand now more than ever.
Taking all the above into consideration, I did a brief case study using Kaiser Permanente to demonstrate how search strategy works. You can see for yourself how Kaiser has tapped into the power of content marketing through their search engine strategy.
In this article, I’ll walk you through the basics of optimizing Google’s search capabilities for your own brand’s content marketing success. You’ll learn about the following:
How IP addresses and location-based services play into localized search engine strategy.The importance of branding… and why paying for Google ads may be worth your while.Why and how Google rewards brands that create quality content.
Via Brian Yanish - MarketingHits.com
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.
Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.
According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.
Growth hacks are trendy, but rarely described in actionable terms. Andrew Dumont's post "How to Grow: 21 Tactics To Acquire Customers" is one of the few that managed to do just that. In this deck, we apply a fun visual treatment to his amazing post, and beef it up with even more relevant stats and case studies.
While retweets make up a significant part of the twitter network, they also serve as referrals to content that are being published. Twitter users generally trust their friends or people they follow to steer them to interesting content that they would not come across ordinarily. If you can get retweeted more often, it serves to...
Denise Gabbard's insight:
Common sense tips for gaining influence and followers on Twitter.
Great blog post at Kim Garst - Social Media for Business Owners : Social Media Examiner just released their much-anticipated 2014 Social Media Marketing Industry Report. This is a must-read report for anyon[..]
Denise Gabbard's insight:
Annual Social Media Marketing Report---Expect more B2C Facebook marketing and increases in blogging among other insights.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.