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What Becomes of Facebook in 2014?

What Becomes of Facebook in 2014? | Small Business Marketing | Scoop.it

It’s interesting reading the many discussions on what Facebook will be in 2014. The social network has become an integral part of people’s lives, personal and business, and the latest changes to its NewsFeed, filter algorithms and advertising models have many nervous about what they to expect. It’s hard to say whether the changes will have a positive or negative effect on the user experience – which is what the company is touting as the main focus of their changes – though it is clear that Facebook is riding a very fine line between necessary profit growth and ongoing user demand. Here are a few of the major changes and their potential impacts:


Via Brian Yanish - MarketingHits.com
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Lots of speculation--- will it transform itself or go the way of MySpace?
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130 Ways to Get More Website Traffic

130 Ways to Get More Website Traffic | Small Business Marketing | Scoop.it
Examples, details for each tactic, and a spreadsheet to help you decide the best traffic channels to go after

Via Daniel Watson
Denise Gabbard's insight:

Your website does you no good if no one visits it! This article gives you a comprehensive look at ways to get more eyeballs on your site, including which avenues are best for you to focus your time and effort on.

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Daniel Watson's curator insight, January 14, 12:49 AM

 

Build it and they will come is a fallacy when it comes to attracting visitors to any business website. If you want to increase the volume of traffic visiting your website, you will need to work hard in many different ways, and monitor the effect of each attempt to increase traffic. Often working out ways to generate more traffic is the most difficult aspect of the task, and this problem is completely removed by this excellent and comprehensive guide. One to save and revisit often.

hakan can's curator insight, January 14, 10:39 AM

Etiler çilingir

http://www.etilercilingir.org/

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10 Company and Product Branding Tips from Microsoft

10 Company and Product Branding Tips from Microsoft | Small Business Marketing | Scoop.it

Very few companies are doing a good job at both their corporate and product-level branding across social media channels.


Via Daniel Watson
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Microsoft is a huge company, but even your small business should be consistently branding yourself across all platforms, online and offline. 

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Daniel Watson's curator insight, December 18, 2015 1:00 AM

 

Whilst small businesses do not have the financial clout of bigger players, they do have the advantage of letting larger concerns make and fix their mistakes, and then piggyback on what works without experiencing the costly lessons involved. In the area of branding both businesses and products, making mistakes can be very expensive if not fatal, so learning from others is a smart move. The tips in this article are all good, and they will help any business owner struggling to successfully brand both their business and its products or services, in their local market.

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Top 28 Social Media Tools to Make Your Job Easier

Top 28 Social Media Tools to Make Your Job Easier.

Via Brian Yanish - MarketingHits.com
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Lots of great tools in this post to cut down on time spent working with social media platforms. 

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Antonin Catrin's curator insight, November 24, 2014 3:27 AM

Etant donné le nombre d'étude contradictoires sur l'impact réel des réseaux sociaux il est primordial d'utiliser les bons outils pour analyser les retombées de votre SMO : en voici une bonne sélection.

dave@zudepr's curator insight, November 24, 2014 3:50 AM

Does what it says on the tin:O).

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15 Twitter Hacks That Will Turn You Into a Twitter Ninja

15 Twitter Hacks That Will Turn You Into a Twitter Ninja | Small Business Marketing | Scoop.it
Try these 15 easy Twitter hacks to get more organized and find more enjoyment sharing and engaging on Twitter.
Denise Gabbard's insight:

Think you know all there is to Twitter? Read this post, and you'll learn lots more. 

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Denise Gabbard: These Two Simple Things Will Keep You Out of Google Jail

Denise Gabbard: These Two Simple Things Will Keep You Out of Google Jail | Small Business Marketing | Scoop.it
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Seriously, we make this whole process much more difficult than it needs to be. Back to basics is the way to go. 

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Content Marketing Through Search Engine Strategy

Content Marketing Through Search Engine Strategy | Small Business Marketing | Scoop.it
Find a publicly advertised brand you identify with, from a healthy perspective, and follow their brand online. What do you see? Consistent values? Positive, helpful and resourceful communication? Ways to get in touch with them?


If you answer, “yes” to these questions, then that brand shows positive signs of effective content marketing through search engine strategy. Content marketing and search engine strategy go hand-in-hand now more than ever.


Taking all the above into consideration, I did a brief case study using Kaiser Permanente to demonstrate how search strategy works. You can see for yourself how Kaiser has tapped into the power of content marketing through their search engine strategy.


In this article, I’ll walk you through the basics of optimizing Google’s search capabilities for your own brand’s content marketing success. You’ll learn about the following:

 

How IP addresses and location-based services play into localized search engine strategy.The importance of branding… and why paying for Google ads may be worth your while.Why and how Google rewards brands that create quality content.
Via Brian Yanish - MarketingHits.com
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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | Small Business Marketing | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss
Denise Gabbard's insight:

Visual content is processed far more quickly, so it's no surprise that people prefer it--and it gets shared more often. 

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corneja's curator insight, October 5, 2014 10:16 AM

Fotos, videos, viñetas, infografías... están ganando terreno al contenido escrito en redes sociales. Ese aumento del contenido visual ¿es un fenómeno exclusivo de las redes sociales?

Jolynn Oblak's curator insight, November 10, 2014 10:26 AM

This is the wave of the future. Using visual media to build brands and engagement and sites like Instagram and Pinterest will be at the forefront,

NURIA POVEDA QUESADA's curator insight, October 11, 2015 11:26 AM

añada su visión ...

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21 Tactics to Acquire Customers

Growth hacks are trendy, but rarely described in actionable terms. Andrew Dumont's post "How to Grow: 21 Tactics To Acquire Customers" is one of the few that managed to do just that. In this deck, we apply a fun visual treatment to his amazing post, and beef it up with even more relevant stats and case studies. 


Via Brian Yanish - MarketingHits.com
Denise Gabbard's insight:

Great common sense tips that get big results-- for business owners and marketing teams.

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BSN's curator insight, September 11, 2014 3:26 PM

Growth hacks are trendy, but rarely described in actionable terms. 

#business #tips

OXY GREY's curator insight, September 12, 2014 3:23 AM

Quelques astuces pour mieux séduire et attirer vos clients.

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5 Common Content Marketing Mistakes to Avoid

5 Common Content Marketing Mistakes to Avoid | Small Business Marketing | Scoop.it
While many businesses are ‘on board’ when it comes to content marketing, there are still some common mistakes I see many marketers and business owners making.
Denise Gabbard's insight:

Content marketing is not all about pushing products and services, but rather building trust and relationships. 

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The 15 Worst Corporate Logo Fails

The 15 Worst Corporate Logo Fails | Small Business Marketing | Scoop.it
Sometimes logo changes are ill-conceived, and sometimes they're just plain awful. These are the 15 worst corporate logo fails ever.
Denise Gabbard's insight:

These inappropriate corporate images spell it out---the LOGO matters!

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5 Reasons Why Content Marketing Trumps Traditional Advertising | LinkedIn

5 Reasons Why Content Marketing Trumps Traditional Advertising | LinkedIn | Small Business Marketing | Scoop.it
Denise Gabbard's insight:

In today's era of inbound/pull marketing-- it's all about high quality content! 

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7 Tips To Get Retweeted More Often - Social Media Week

7 Tips To Get Retweeted More Often - Social Media Week | Small Business Marketing | Scoop.it
While retweets make up a significant part of the twitter network, they also serve as referrals to content that are being published. Twitter users generally trust their friends or people they follow to steer them to interesting content that they would not come across ordinarily. If you can get retweeted more often, it serves to...
Denise Gabbard's insight:

Common sense tips for gaining influence and followers on Twitter. 

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5 Marketing Tips to Learn from Dirty Harry

5 Marketing Tips to Learn from Dirty Harry | Small Business Marketing | Scoop.it
A Cleveland marketing firm explains how Dirty Harry can teach us about marketing
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Good analogies--- "Be ruthless when you need to be." For sure! 

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Are You Measuring The Real Impact Of Your Content Marketing?

Are You Measuring The Real Impact Of Your Content Marketing? | Small Business Marketing | Scoop.it

The main question every marketer needs to answer is, “Did our content resonate with the audience?”

Looking at common metrics such as likes, shares, tweets, views, and so on measures distribution. But wide distribution doesn’t necessarily mean you resonated with your audience by affecting their mindset.

Just because your clever article or professional video appeared before your audience, it doesn’t mean they engaged with it. It’s just there, one swipe or click away from being ignored. But once they pause long enough to let the video play or start reading the article, that’s when real resonance begins.

That engagement is what you should measure to determine the real impact of every piece of content....


Via Jeff Domansky
Denise Gabbard's insight:

Engagement is the true measure of the impact your content has with your audience. 

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Marco Favero's curator insight, January 13, 5:16 AM

aggiungere la vostra comprensione ...

John Norman's curator insight, January 14, 2:40 AM

Wouldn't it be nice if your could set it and forget it!. Unfortunately if you don't measure it you cannot manage it.  Take some advice from this article.

EXO B2B's curator insight, February 22, 8:13 PM

We fall easily for the buzz. Measure what matters!

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43 tools for modern marketers

43 tools for modern marketers | Small Business Marketing | Scoop.it
Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on
Denise Gabbard's insight:

Marketing today means keeping up with daily changes, metrics, and tools. This article discusses many tools to make the job easier. 

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Pinterest: The Social Search Goldmine

Pinterest: The Social Search Goldmine | Small Business Marketing | Scoop.it
Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube, Facebook and Twitter always had an impressive ability to rank highly in Google for extremely competitive terms due to their strong domain authority.

But while it is great to capture that high ranking position, it often presented a challenge when it came to actually driving that traffic back to the brand site. It was either a challenge due to the ability to place prominent gateway links on the social property pages itself, or there was really no purpose or logical reason to send the user to an additional page.

Take YouTube, for example. The video site is a great property for capturing “how to” and instructional queries; however, the only way to get the viewer to your brand site is via an overlay on the video or a link inside the description. Furthermore, the searcher’s actual query – e.g. “how to remove grass stains” — is often already answered in the video itself, thus eliminating the need for further research (or a visit to the website).

Via Brian Yanish - MarketingHits.com
Denise Gabbard's insight:

As Facebook keeps changing things up and frustrating users, Pinterest and Instagram are growing in popularity. 

 

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David Sousa's curator insight, November 23, 2014 5:08 PM

A new player is emerging in the social search landscape and it’s Pinterest. According to the article, over the last 12-18 months, the number of search engine results containing Pinterest content has nearly doubled. Its biggest search topics have to do with beauty, hair, and home, which has seen an increase of over 400 percent year-over-year. That is insane! Pinterest users going in with a certain mindset when searching for topics. They know what they want to view and fully expect to be brought to the product page when they click on the image or link they are viewing. A big part that is playing in the success of Pinterest is that it is delivering high quality and value traffic. The charts within the article show the overwhelming dominance that Pinterest has in terms of referral traffic. I have never used Pinterest before. I mainly thought of it as a site for females because most topics of pins are beauty, hair, clothing, and other topics that I am obviously not interested in. But it appears that it is becoming more than that now. I could probably go in with the mindset of looking for sports related pins or helpful workout tips which would make the site more interesting for me to use. However, I am trying to step away from social media and other networks so I doubt I will ever enter the world of Pinterest. It is interesting to see that it is making a rise in terms of social searching.

Rachel Turner Dool's curator insight, December 1, 2014 10:38 PM

A platform to continue to watch

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27 Super Easy Tactics To Boost Your Twitter Strategy by @heidicohen

27 Super Easy Tactics To Boost Your Twitter Strategy by @heidicohen | Small Business Marketing | Scoop.it
Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl .

YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched, because its content and interaction occur in the middle of the purchase funnel, based on AOL Platform research (Chart).

Via Brian Yanish - MarketingHits.com
Denise Gabbard's insight:

Lots of great #marketingtips to get #Twitter working better for you. #SocialSEO #Socialfresh

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Facebook Is Still A Runaway Winner In Social Referral Traffic Race

Facebook Is Still A Runaway Winner In Social Referral Traffic Race | Small Business Marketing | Scoop.it
When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s third quarter report released today.

Facebook accounted for 22.36% of total referral traffic to publishers in the Shareaholic network in September. That’s four times more than second-place Pinterest (5.52%) and three times more than Pinterest and the next six networks — Twitter, StumbleUpon, Reddit, Google+, YouTube and LinkedIn — combined.

Via Brian Yanish - MarketingHits.com
Denise Gabbard's insight:

Facebook is still the workhouse when it comes to referral traffic, though smaller sites are gaining some ground. 

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DENISE GABBARD: Local Marketing for Small Businesses

DENISE GABBARD: Local Marketing for Small Businesses | Small Business Marketing | Scoop.it
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Small businesses and start-ups need to embrace their local community and pay it forward to build lasting business relationships. 

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4 Quick Mobile Marketing Strategies - JOSIC Media

4 Quick Mobile Marketing Strategies - JOSIC Media | Small Business Marketing | Scoop.it
Location-based marketing can lead to an increase in business when the right strategies are used. Here are four popular strategies for location-based mobile
Denise Gabbard's insight:

Good mobile marketing tactics-- especially the second one. Knowing what works is crucial!

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Why Marketing Plans and Content Strategies Help Create Real Sales

Why Marketing Plans and Content Strategies Help Create Real Sales | Small Business Marketing | Scoop.it
You've got a product or service and you want people to buy it, right?First things first. Have you done your homework (e.g., written down a plan)?Does your plan include a content strategy?If you're
Denise Gabbard's insight:

Every business needs a written business and marketing plan. Don't just "wing it"-- do the homework you need to put it on paper, follow it, and tweak as needed. 

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30 Action Items to Get Serious About Influencer Marketing

30 Action Items to Get Serious About Influencer Marketing | Small Business Marketing | Scoop.it
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.
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5 Systems You Need to Skyrocket Your Freelance Writing Career | Write to Done

5 Systems You Need to Skyrocket Your Freelance Writing Career | Write to Done | Small Business Marketing | Scoop.it
Find out the 5 systems you need to implement that will make your freelance writing career soar, and give you both creative satisfaction, and leisure!
Denise Gabbard's insight:

Lots of great ideas on this blog post for those ready to take their writing to that magical higher level. 

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The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing | Small Business Marketing | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
Denise Gabbard's insight:

More great advice from Jeff Bullas-- in this post, he talks about being successful with content marketing. You need a strategy and a focus!

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10 One-Liners That Will Drastically Improve Your Marketing: Social Media Edition

10 One-Liners That Will Drastically Improve Your Marketing: Social Media Edition | Small Business Marketing | Scoop.it
Here are some one-liners to use on your Facebook and Twitter accounts to show you know your stuff:
Denise Gabbard's insight:

Short but sweet...good reference for marketers. 

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