Small Business Marketing and Strategy
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Small Business Marketing and Strategy
Relevant and practical information for small business owners.
Curated by Michael Nelson
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What Einstein's Secret Papers Reveal About Small Business Marketing

What Einstein's Secret Papers Reveal About Small Business Marketing | Small Business Marketing and Strategy | Scoop.it
Marketing can seem as complex as Einstein's theory of relativity at times. Many people look at small business marketing just as they look at a board full of formulae and consider it arcane and incomprehensible!
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Einstein's views on small business marketing...

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Top 10 Sales Funnel Automation Tools Reviewed

Top 10 Sales Funnel Automation Tools Reviewed | Small Business Marketing and Strategy | Scoop.it
Sales funnels and the tools that enable their function are the mainstays of online marketing and sales.  Tools have gone through several evolutions until we now have an incredible group that we can use to market, sell, and track without having to have a technical degree!
Michael Nelson's insight:
I'm a big fan of marketing automation. Until now, it has been cumbersome to set up a sales funnel that works well and runs with little intervention. Even more rare has been a selection of tools that report metrics so you can track performance. Now, the icing on the cake? These tools all work nicely together!
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10 Ways Running a Startup Is Just Like the Olympics

10 Ways Running a Startup Is Just Like the Olympics | Small Business Marketing and Strategy | Scoop.it
In 2016, the world witnessed many successes and failures throughout the games in Rio. Here's what startup leaders can learn from the Olympics.
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Three Keys to Successful Funnels You Can Use Today

Three Keys to Successful Funnels You Can Use Today | Small Business Marketing and Strategy | Scoop.it
Three Keys to Successful Funnels
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Everybody talks about funnels and we all know that we need one. But, other than the name, common understanding about funnels seems to be impossible to find. 
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Pricing Armageddon - The Secret to Avoiding the Downfall

Pricing Armageddon - The Secret to Avoiding the Downfall | Small Business Marketing and Strategy | Scoop.it
Master this One Skill and Your Business Will Change Overnight
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7 Compelling Reasons Optimizing and Automating Your Marketing Should Be Your First Priority

7 Compelling Reasons Optimizing and Automating Your Marketing Should Be Your First Priority | Small Business Marketing and Strategy | Scoop.it
I recently conducted a survey of small business owners.  The lead question asked what their single biggest challenge is.
Michael Nelson's insight:

I recently conducted a survey of small business owners.  The lead question asked what their single biggest challenge is.


In more than 70% of the responses,  the owners felt marketing was the challenge vexing them the most.  That matches data from the Small Business Administration.  The SBA also found that as businesses grow, the number who list marketing as their biggest challenge only drops to around 56%.

 

They also found that 56% of companies invest less than 1-3% of their revenue on marketing, including infrastructure.  Interesting that one of the biggest problems is getting the least fiscal attention!

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Jon Turino's curator insight, February 14, 2016 6:47 PM

Anything you can automate gives you more time to do more creative and productive things.

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Warning! Are Tire-Kickers Ruining Your Sales?

Warning! Are Tire-Kickers Ruining Your Sales? | Small Business Marketing and Strategy | Scoop.it
Warning! Are Tire-Kickers Ruining Your Sales?
Michael Nelson's insight:

Are tire-kickers who try but never buy frustrating you and hurting your sales? Tire-kickers are the bane of many respondents in a survey I’m running about the single biggest business challenge facing small business owners.

 
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PLAN B MARKETING THE COGENT COACH

PLAN B MARKETING THE COGENT COACH | Small Business Marketing and Strategy | Scoop.it
Entrepreneurs have so much competing for their time, figuring out how to use digital marketing can seem hopeless - unless you scale your marketing as you grow!
Michael Nelson's insight:

Design Your Marketing to Fit Your Business Size

 

When your business is small (perhaps just you), digital marketing can seem endlessly confusing.  I wrote this article to suggest a more simple path to using digital marketing without becoming an expert in 100 different areas!

 

What are you using to help your business grow?  Leave a comment below.

 

Read the full article here:  http://thecogentcoach.com/design-your-marketing-to-fit-your-business-size

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The Secret to Banishing Three Failure-Inducing Flubs From Your Business

The Secret to Banishing Three Failure-Inducing Flubs From Your Business | Small Business Marketing and Strategy | Scoop.it
ChaBanish chaos, uncertainty, and distraction from your small businessos. Uncertainty. Distraction. Together they are the Three Horsemen of the Apocalypse for small businesses.
Michael Nelson's insight:

 

sThe  Secret to Banishing Three Failure-Inducing Flubs From Your Business

I just finished my latest article. There are several common problems shared by many small businesses. Chaos, uncertainty, and distraction cause wasted time, money, and opportunity. There are some simple foundations that you can put in place to fend them off.

What are your favorite techniques to keep your business focused and fun?

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Three Frameworks To Rapidly Triple Your Revenue

Three Frameworks To Rapidly Triple Your Revenue | Small Business Marketing and Strategy | Scoop.it
If somebody offered to give you three dollars if you gave them one dollar, would you take it? Assuming you trust the person, you'd be silly not to triple your money.
Michael Nelson's insight:

Three Frameworks To Rapidly Triple Your Revenue

 

If somebody offered to give you three dollars if you gave them one dollar, would you take it?  Nielsen conducted 800 studies over 7 years and found digital marketing has a return on investment averaging 300%.  A Forbes study suggests that most small business owners aren’t taking advantage of digital marketing.  Why not?  Fear, knowledge, time, etc. are all reasons while as a group, we small business owners are letting a huge opportunity pass us by.

 

Read the whole story here:  http://thecogentcoach.com/three-frameworks-to-rapidly-triple-your-revenue

 

Questions?  Comments?  Leave them below, I’d love to hear them!

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Why LinkedIn Is Brilliant for Small Business Marketing

Why LinkedIn Is Brilliant for Small Business Marketing | Small Business Marketing and Strategy | Scoop.it
As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on.
Michael Nelson's insight:

 

LinkedIn - Why You Should Be Including It In Your Marketing

 

As a social platform, LinkedIn takes it lumps.  But, ignoring LinkedIn in your small business marketing strategy is folly.  If your business sells to other businesses LinkedIn is a great place to be.  If you market to consumers, LinkedIn has over 300 million users.

 

Do you use LinkedIn for your marketing?  How is it working for you?

 

Read the full article here:  http://thecogentcoach.com/why-linkedin-is-brilliant-for-small-business-marketing

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How to Talk About Your Business

How to Talk About Your Business | Small Business Marketing and Strategy | Scoop.it
Fast Five Video with The Cogent Coach. There is a simple way to talk about your business and what you do that will help you.
Michael Nelson's insight:

Fast Five Video - How to Talk About Your Business

 

In this Fast Five with The Cogent Coach Video, I talk about the three simple pieces of a good introduction to your business and areas that will benefit from being able to simply and quickly talk about your business to others, both in person and digitally.

 

Read the full post here:  http://thecogentcoach.com/fast-five-video-how-to-talk-about-your-business

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3 Ways to Grow Your Leads and Grab Tons of Customers

3 Ways to Grow Your Leads and Grab Tons of Customers | Small Business Marketing and Strategy | Scoop.it
There is nothing more exciting for a business owner than to realize you can attract leads and customers reliably.
Michael Nelson's insight:

3 Ways to Grow Your Leads and Grab Tons of Customers

 

There is nothing more exciting for a business owner than to realize you can attract leads and customers reliably.  The stress falls away, you can plan for growth and you can help more people with your products or services.  Life is much better when you don’t have to struggle for leads, reinvent the wheel every sale and struggle with your business!

 

Read the full post and infographic here:  http://thecogentcoach.com/3-ways-to-grow-your-leads-and-grab-tons-of-customers

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Compelling Graphics, Photos, and More in Minutes

Compelling Graphics, Photos, and More in Minutes | Small Business Marketing and Strategy | Scoop.it
FotoJet is a great online tool that lets me create a picture quickly, and the result looks professional.
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New Developments in Marketing Software - What You Need to Know

New Developments in Marketing Software - What You Need to Know | Small Business Marketing and Strategy | Scoop.it
The Trend in Marketing Tools that Delights Small Business Owners and Entrepreneurs
Michael Nelson's insight:
What you need to know about new developments in small business marketing toolsMarketing tools are again moving towards specialty tools. But, this time, the connections between tools may make this shift permanent or hard to reverse. I think this is a welcome development, especially if you don’t like the all-in-one approach. 
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Social Media Marketeers

Social Media Marketeers | Small Business Marketing and Strategy | Scoop.it
Incorporating social media marketing strategies can quickly increase the success of your business. The Social Media Marketeers help you use the right tools to communicate with a wide audience quickly and to interact with that audience.
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How Much Do Your Customers Want to Pay?

How Much Do Your Customers Want to Pay? | Small Business Marketing and Strategy | Scoop.it
I think we’ve all wondered how to answer that question before!  How much do your customers want to pay? In 20+ years as a small business owner and entrepreneur, I’ve struggled to try to find that answer over and over again.  I finally decided that there must be a better way.

Over time, I’ve worked out a solution that works well for me and has helped lots of other small business owners that I’ve shared it with.  I’d like to share it with you too.  I call it the WRAP Pricing Framework and it is probably the most powerful tool in my kit.
Michael Nelson's insight:
How Much Do Your Customers Want to Pay? 

 I think we’ve all wondered how to answer that question before! How much do your customers want to pay? In 20+ years as a small business owner and entrepreneur, I’ve struggled to try to find that answer over and over again. I finally decided that there must be a better way.
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4 Keys to a Pricing Ephiphany

4 Keys to a Pricing Ephiphany | Small Business Marketing and Strategy | Scoop.it
How small business owners are using the WRAP Pricing framework to dramatically increase their profits.
Michael Nelson's insight:
Pricing can often feel like an arcane art rife with phrases such as; value pricing, pricing equilibrium, cost plus pricing, etc. Small businesses need a clear method to set prices that help them maximize their profits while still helping their customers receive incredible value. 

The WRAP Pricing Framework clears the fog and sets the stage for winning pricing strategies. 

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PLAN B MARKETING THE COGENT COACH

PLAN B MARKETING THE COGENT COACH | Small Business Marketing and Strategy | Scoop.it
Once you automate your marketing with a system, you can sit back and light your cigars with $100 bills. Isn't that the impression you get from the charlatans and gurus?
Michael Nelson's insight:

3 frameworks that will help you build your system without any distractions or waste.

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PLAN B MARKETING THE COGENT COACH

PLAN B MARKETING THE COGENT COACH | Small Business Marketing and Strategy | Scoop.it
One of my blessings in picking subjects is also one of my challenges. I've been a part of a half dozen or more companies in almost every possible role. So, every so often I conduct a pulse check of my readers to see if I'm delivering content that benefits them and helps them solve their challenges.
Michael Nelson's insight:

An opportunity to pick a challenge of yours to be solved.

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Do You Want To Be In Demand?

Do You Want To Be In Demand? | Small Business Marketing and Strategy | Scoop.it
How do you become “in demand?” What determines if you are sought out by customers or remain anonymous? It isn’t luck. A few key areas are critical to being in demand.
Michael Nelson's insight:

 

I wrote this article because I talk with coaches and consultants constantly, and I always ask what the biggest business challenge is for them.  Almost all of them instantly blurt “SALES!”  But, as we talk more, I find that being “in demand” is the real challenge.  They aren’t in demand and, therefore, sales IS a big problem.
http://thecogentcoach.com/do-you-want-to-be-in-demand

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Marketing Alchemy - Magic Results Via Blending Science and Intuition

Marketing Alchemy - Magic Results Via Blending Science and Intuition | Small Business Marketing and Strategy | Scoop.it
Marketing often seems to be an arcane mix of magic and luck.
Michael Nelson's insight:

Marketing often seems to be an arcane mix of magic and luck.  Achieving the right blend of science and intuition is critical if your goal is great marketing!

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Use Each Social Media Platform Like a Native

Use Each Social Media Platform Like a Native | Small Business Marketing and Strategy | Scoop.it
If you're a business owner and social media is a part of your marketing strategy, learning these "languages" is critical to avoid sticking your foot in your mouth!
Michael Nelson's insight:

Use Each Social Media Platform Like a Native

 

Is your social media etiquette up to snuff?  Each platform has it’s own conventions and businesses or entrepreneurs can make a mess of their efforts by not paying attention.  Check out this infographic on etiquette on the various sites.

 

Read the full post here:  http://thecogentcoach.com/use-each-social-media-platform-like-a-native

 

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Fast Five Video - Fast Copywriting That Anybody Can Do

Fast Five Video - Fast Copywriting That Anybody Can Do | Small Business Marketing and Strategy | Scoop.it
Copywriting seems to be a four letter word for many business owners. It is impossible to do well yourself and hard to afford the services of a pro. Not so.
Michael Nelson's insight:

Fast Five Video - Fast Copywriting That Anybody Can Do

 

In this Fast Five Video I walk through a simple copywriting flow that anybody can do.  In no time, you’ll improve your copy and start seeing better results with your marketing.

 

Read the full post here:  http://thecogentcoach.com/fast-five-video-fast-copywriting-that-anybody-can-do

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Fast Five Video - What is a Marketing System and Tools to Use

Fast Five Video - What is a Marketing System and Tools to Use | Small Business Marketing and Strategy | Scoop.it
In this Fast Five Video, I cover what a marketing system is and what tools can be used to build one.
Michael Nelson's insight:

In this Fast Five Video, I cover what a marketing system is and what tools can be used to build one. I walk through the three part flow of a marketing system along with the types of tools that help with automation, cost savings and higher conversions. Then I cover a range of specific tools that can be used in marketing systems.

http://thecogentcoach.com/fast-five-video-what-is-a-marketing-system-and-tools-to-use

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Marketing Storytelling in the Age of Digital ADD

Marketing Storytelling in the Age of Digital ADD | Small Business Marketing and Strategy | Scoop.it
Storytelling is how we prefer to hear marketing information. It lets us envision ourselves in the situation and determine if a solution is for us. It's far more interesting as well!
Michael Nelson's insight:

Marketing Storytelling in the Age of Digital ADD

 

Storytelling is how we prefer to hear marketing information.  It lets us envision ourselves in the situation and determine if a solution is for us.  It’s far more interesting as well!

 

But, how do we get people to pay attention to our storytelling when people have the ability to shift between devices and only receive what they seek out?

 

Read the full article (with video) here:  http://thecogentcoach.com/marketing-storytelling-in-the-age-of-digital-add

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