Facebook users are wealthier, younger, and more international and mobile-focused than you think.
Let me just say this, I HATE FaceBook. They seem as though they want you to guess on how to use their platform. Okay, rant over. Why am I publishing this? Because the study says I am a fool NOT to use FaceBook.
I am all about trying to locate and market to my target market. FB is the best platform to do this. Read the article there are all kinds of reasons why it might be worth the little slice of hell you have to go through.
Graham McGregor: Wacky marketing strategies New Zealand Herald (Troy got his Amish clients to approve running a very unusual ad with a young attractive girl in a knee high skirt - scandalous for the Amish - hugely profitable for their business).
This one is really good.
My top click through headline: "Does Linkedin Suck"? I postedt this in 40 Linkedin groups and got huge click throughs. My thought as I was about to send that out "oh man should I really send this"?
This article is all over getting attention in their marketing. Let me know what you think, if you read this. If you don't read this please send me $20.00.
Entrepreneur 5 Time Management Techniques Worth Using Entrepreneur Dan Kennedy is a serial entrepreneur, business coach and the author of the popular No B.S. series, including the forthcoming No B.S. Sales Success for The New Economy.
Okay, I don't like Scooping for large publications like Entrepreneur, I mean they already get all the press, but....this article does a good job talking about how to improve time management.
I personally use most of these. The article talks about having a book with you at all times to read when waiting for something to happen. I used to put all articles and trade publications in a file and kept that in my car. I would read that when waiting for my appointments to show up. It was nice to get them off my desk, get them read, then get rid of them all together!
Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing.
This came from my Linkedin group "Small Business Articles to Grow By". It was curated by Pat McGraw, Thanks Pat!
This is one of those articles where I said "OMG, this is so basic, why am I not doing this"! Really, what better way to improve traffic for local business owners. Even though my website is national in scope, why in the world don't I start working the local then regional markets.
Oh golly, Google my even think I'm trying to build a local following and start giving more organic traffic. Hey, are you even reading my comments here, are you even listening?
E-mail Marketing vs Social Media: Small Businesses Should Do Both. Business 2 Community E mail Marketing vs Social Media: Small Businesses Should Do Both.
Let's pretend your a small business. You don't want to set aside money for marketing because you have too many bills. Okay, let's set aside the fact marketing makes money not "loses" money. So, you want to instead do something for free to build awarness and attract customers. This article has the two things you should do. It does not cost money, it costs time. It doesnt' come easy and it takes tons of time to build a following, But you either spend time or money. Don't want to advertise? Pay it out in time, read the article.
When consultants think about growing their practice, most lean towards client acquisition. While there’s no arguing that attracting and landing new consulting clients will be a critical factor in your success.
Hey cunsultants...this article is for you. How can you make your self vaulable to your exsisting clients? Well, by adding value silly.
Small Business News from Gaebler.com Small Businesses Gear Up For Another Small Business Saturday Small Business News from Gaebler.com It's become an annual shopping tradition. The Saturday after Thanksgiving, millions of U.S.
This is the ultimate in small businesses banding together to increase awarness and, in this case, sales.
Yeah, I know, really simple stuff.....guess what, it's usually the simple stuff that makes the most money!
Business Insider How To Sell Yourself In 30 Seconds And Leave People Wanting More Business Insider Whether you're at a job interview, networking at a cocktail party, or run into Warren Buffett in the elevator, quickly persuading others to think...
OMG, sometimes it's so easy to find articles. Got an elevator speech?
I am amazed when I talk with someone and ask what they do. They just keep going on, and on, and on. With like 15 different things they provide or do as a service.
It's like they don't want to miss out on business or a sale so they just keep going reaching and grasping for something that will sell.
Back off, take a deep breath. Figure out what you say if you only have 30 seconds. Forget about the sales aspect, just flush that from your head! If you can tell someone what you do in 30 seconds with confidence then you truly UNDERSTAND what you have to offer.
The points in the article are really good, just do it and stop trying to cover all the bases.
Get Your Marketing Budget Ready for 2014 ClickZ It's hard to believe, but the holiday season is just around the corner.
Let me ask you a question...is your marketing effort based on anything other than....."well, everybody is doing Social Media, I guess I should too"?
I know all to often my strategy is just that. WTF is wrong guessing you might ask. Well, it doesnt's work.
This article suggests building marketing that gets to your market, being specific in what you do and then tracking whats important. Then and only then can you really expect for your marketing efforts to pay off.
Are you listening to anything I say? Hey you, yes you... let me know what you think willya. Otherwise I'm just walking backwards while howling at the moon.
If You Build It, They May Not Come: Budget Ahead For Startup Marketing Forbes But, unlike the Hollywood script, often times the sad reality is: “if you build it, they may not come”, especially without any foresight to building a sales and marketing...
I'm sure you've heard this before. Just because you have a wonderful product or service ain't no guaruntee anyone is going to show up. You need to market. Read the article.
D'oh! The PR wisdom of Homer Simpson Real Business It's about utilising a broad range of promotional techniques that generate both favorable publicity and, using social media channels, create a higher level of constructive two-way engagement.
You can't argue with Homer Simpson. This article tells it like it is. There are plently of ways to impress your audience.
I have seen this post by Hubspot before. It is still good information! If you have a small business and use any type of online marketing to sell you MUST track it. Without tracking you are just spinning your wheels and killing time.
Let's say you don't sell through your website, this is still a good use of excel to track all ave's that deliever sales to your company. You would need to change some of the categories, but that is the joy of excel!
Phone not ringing? Why doesn't your website pull customers? Having an effective website design makes a world of difference.
As a small business owner it's important to have a website, right? Of course, if you don't and your competition does then your customer will not bother looking for you. So you go out and hire someone to put it together and get it launched.
Now the calls are just rollin in, right? Hmmm, phone's not ringing eh? Maybe some basic things are still missing from your website. Author Travis Van Slooten tells what is important and how to get your phone to ring.