After you've created goals and are ready to tell your story, it's time to generate leads. Concept sketches can be instrumental when communicating aspects of a web page to your design and development team.
Blog post at Social Media Marketing : If you're looking to generate traffic, connect with like-minded people, and grow your business effectively then Twitter is where you should [..] (7 Steps To Daily Twitter Marketing Plan
Think you have to work all the time to lead a great company? You're wrong.
Joshua Frazier's insight:
I think it has an impact for any entrepreneur, leader (be it a student organization leader or a corporate manager), or a director/manager. The best thing a manager and leader can do is to let go of everything and trust your people. Hire good people and you shouldn't have to worry about everything yourself.
Many times when I’m consulting with clients, I get asked, “Does my business really need social media?” And I’ve realized that the answer is often no. No, your business doesn’t need social media. I’ve actually come up with a little quiz for you to take to determine whether or not your business needs social media. My business doesn’t really need social media quick quiz....
Schools think too narrowly on entrepreneurship Financial Times In the US alone, the number of schools offering courses in entrepreneurship has grown from fewer than 100 in 1977 to more than 2,000 today.
Joshua Frazier's insight:
I have to agree with this assessment. I am pursuing an entrepreneurship certificate. Instead of being critical of students ideas and asking the tough questions such as, what is the planned ROI? Target Market? Location? What value does this company add to the market? The customer/ client? Instead we are expected to applaud their effort and say go for it....pursue this carelessly thought out plan. I'm not against giving hope, but give hope when it is due, give criticism where it is due, and spare the students the heartache and financial burden of a bad idea. I think Jack Welsh had the right idea, cut out the poor performers early. That way they have a chance to find what fits their talents. What is worse? Carrying a poor performer (or idea) forward or cutting it early before it becomes a burden?
Nearly one in five reps have used the social media site to generate new revenue. Excerpt... Contact Types The composition of contacts varied greatly between Enthusiasts and Casuals. About 30% of Enthusiasts' contacts were with existing clients, compared to only 5% for Casuals. Over 85% of Enthusiasts indicated they use their LinkedIn account to engage prospective customers during the sales process, while only 20% of Casuals did. Twenty percent of Enthusiasts contacts were prospective customers, on average, whereas it was less than 4% for Casuals. Customer Research Every Enthusiast and nearly half of Casuals use LinkedIn to find out who they should contact in order to secure customer meetings. Over 90% of Enthusiasts and 65% of Casuals use LinkedIn prior to customer meetings to find out more about the people they will meet. Specifically, they are interested in where they have worked in the past and who they might know in common. Both groups also use LinkedIn extensively to verify a person's title. About 55% of Enthusiasts and 10% of Casuals use LinkedIn to research their competition. Account Prospecting Less than 15% of Enthusiasts and none of the Casuals ever reported making an unsolicited initial customer contact directly through a LinkedIn invitation. Nearly all salespeople commented they were fearful this would be perceived negatively by the prospective client. Instead, over 85% of Enthusiasts and 50% of Casuals indicated they would use LinkedIn to ensure they were contacting the right person but make first contact via email. The majority of both Enthusiasts and Casuals indicated their companies supplied better prospecting tools than LinkedIn. Overall, LinkedIn was rated as a prospecting tool by Enthusiasts at 3.8 and 2.1 by Casuals. Use of Groups On average, Enthusiasts belong to 12 groups and Casuals to four. Both Enthusiasts and Casuals indicated their main purposes for joining groups was to keep in touch with colleagues they worked with in the past, follow companies of interest, and to improve industry related knowledge or sales-skills. No one indicated they had generated an initial customer meeting based upon a group membership. Existing Client Communication Seventy percent of Enthusiasts and 18% of Casuals reported they had used LinkedIn to keep existing customers informed about their company's offerings. Those who did used LinkedIn to send short messages that contained links to press releases, white papers, analyst reports, product announcements, and company produced videos. However, both groups overwhelmingly preferred to use e-mail to stay in touch with existing clients.
Content marketing is only getting more important to companies, especially those in the business-to-business (B2B) space. Excerpt... The same survey also found that, on average, B2B marketers planned to spend 33% of their marketing budgets on content marketing this year, up from 26% in 2012. Ideally, B2B marketers can use content marketing effectively through the customer life cycle. These marketers endeavor to not only attract customers’ attention but to also engage them. A survey by content curation software provider Curata found that engagement was the most frequently cited objective of content marketing among US B2B marketers.
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.
There is no point in outsourcing lead generation when you have no clue as to what you are doing it for! It is like making an order in a high-class French (Lead Generation Tips – Know What You Are #Outsourcing For!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.