Whether you’re a political junkie or a “low-information voter,” there are many lessons from the way political campaigns mobilize voters and “market” their candidates that can also be helpful with small business marketing.
Twitter announced the debut of interest targetingin which brands can send tailored messages to Twitter users based on their interests. That same day, a rumor dropped that Facebook would enhance its targeting features.
Now raise your hand if you haven’t used it since you set it up!
If you’re like many business owners, you set up your LinkedIn account a while ago, but other than serving as an online resume you have no idea what to do with it. But now is the time to change that, because there are many features within LinkedIn that can help you market your small business.
It's been a rough few weeks for Facebook -- not to mention its shareholders. After going public at $38 per share in May, the social networking titan has lost nearly half its value, wiping out some $50 billion worth of shareholder equity.
The very things that are considered drawbacks of owning and running a small business can be easily leveraged to become your company’s greatest strengths. By simply building that close, one-on-one rapport with your contact list, you’ll inevitably be ahead of the multitude of faceless mega-chains. Sure, adding that personal touch takes a bit more time and effort than may sound like fun, but in reality, by building these relationships you are also building and marketing a friendly company brand.
There are a few different ways to market a small business with little or no money. A modest marketing budget doesn’t mean that a smaller company can’t get off the ground. Here are seven free or inexpensive marketing ideas perfect for any small business.....
Don't get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great r. Marketing topic(s):Digital strategy development.
Often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan.
Smart Insights created an Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing.
The results across different studies show that while many companies are delivering brilliant results, many could do more.
Inforgraphic that relays five tips for making your social media marketing strategy more effective. It's about getting the basics right: Learn how to practice being active, interesting, honest, humble, and even a bit unprofessional.
Blog post at FacebookFanMarketing: "With over 800 million active users, Facebook is by far the biggest social networking website. But creating a Facebook Business page is not enough. You have to optimize it, make it attractive for your customers and fans.
There's a wide range of tools for customizing a Facebook Business page. Here's how to make use of them so your page stands out in the crowd... "
ITProPortalThe Developing Role of Social Media in the Modern Business WorldForbesSocial media, although a relatively recent phenomenon, is becoming an increasingly important part of any business's marketing and client base development platform.
Social Media Geek You think you want to hire a social media coach eh? Cool, I like to hear that, but first let's talk about you. What do you want to get out of this relationship? Are you going to be as committed to your success as I am?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.