It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.
When talking to business owners, I often hear them say that social media isn’t working for them, or that they don’t think it can work for them. If they don’t sell something on the internet, they feel like it is a touchy-feely waste of time.
I suppose that could be true, sometimes.
More likely, though, is that they have neither the time nor the inclination to make it work. The inclination issue, I can’t really help with. Someone who thinks Facebook is stupid is not going to be persuaded by me in a blog post. However, if using Facebook or Twitter or whatever just hasn’t seemed to click, or you feel like you’re wasting your time, then let’s talk.
Do I even need to be on social media?
I’m going to give you the real dirt here, folks. Your local business probably doesn’t need to be on all the social media networks. You might not need to tweet regularly. It is possible that you can ignore LinkedIn. Perhaps FourSquare, Yelp and Instagram are not right for your business.
But yes, in general, your business needs to use these tools.
Technabob (blog) Turn Your Social Media Profiles into Business Cards Technabob (blog) Social media plays a big part in people's lives these days. Not just in their personal lives, but also in what they do for a living as well.
The Guardian How to engage positively with customers through social media The Guardian Consumers talk about companies on social networks: every day conversations about brands are shared on sites like Twitter and Facebook.
Mary Anne Hahn's insight:
This article addresses one of the biggest fears that businesses have about social media.
Excerpted from article by Heidi Cohen published on Social Media Examiner: "Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.
#1: Determine What You Want Prospects to Do: Your call to action should encourage readers to engage with you further. Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.
#2: Create a Great Hook: You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know. And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.
#3: Motivate Prospects to Act: Remember, you want to give your readers a reason to act. Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.
#4: Optimize Your Call to Action: Like other aspects of your content, formatting matters! Here are some points to consider. - Use a contextually relevant presentation; - Make your call to action stand out visually; - Qualify your offer; - Limit selection choices; - Place calls to action in multiple locations on your pages; - Keep calls to action above the fold; - Put call-to-action options in order of importance; - Include social sharing.
#5: Maintain a Consistent Presentation on Landing Pages: This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process. Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.
#6: Test to Maximize Results: Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.
#7: Measure Results: How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track: - Impressions; - Click-throughs; - Click-through rate; - Completions; - Completion rate..."