When talking to business owners, I often hear them say that social media isn’t working for them, or that they don’t think it can work for them. If they don’t sell something on the internet, they feel like it is a touchy-feely waste of time.
I suppose that could be true, sometimes.
More likely, though, is that they have neither the time nor the inclination to make it work. The inclination issue, I can’t really help with. Someone who thinks Facebook is stupid is not going to be persuaded by me in a blog post. However, if using Facebook or Twitter or whatever just hasn’t seemed to click, or you feel like you’re wasting your time, then let’s talk.
Do I even need to be on social media?
I’m going to give you the real dirt here, folks. Your local business probably doesn’t need to be on all the social media networks. You might not need to tweet regularly. It is possible that you can ignore LinkedIn. Perhaps FourSquare, Yelp and Instagram are not right for your business.
But yes, in general, your business needs to use these tools.