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Start-Ups Try for a Piece of the Lucrative Industry of Catering to Pets

Start-Ups Try for a Piece of the Lucrative Industry of Catering to Pets | Small Business News and Information | Scoop.it
A number of trends, including widespread pet ownership and the rising incomes of owners, are combining to spur a growing pet product industry.
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Mobile World Congress – four trends that impact customer service

Mobile World Congress – four trends that impact customer service | Small Business News and Information | Scoop.it

The explosive growth of smartphones and tablets has had an enormous impact on customer service and the customer experience. Mobile devices allow consumers to find information or interact with companies wherever they are. They make it simple to get in touch across multiple channels (from email and social media to voice and text), driving increased contact volumes. Always-on mobile consumers expect a seamless experience, across devices and channels, and if they don’t receive it will head to competitors with a tap of the screen.

 

And as mobile adoption increases so does the use of unstructured language, and new ways of interacting. For example, our own research tells us that a person will ask the same question in three different ways through three different devices. With mobile devices encouraging interactions on the move, people have less time to get their message across, which means an increase in unstructured language. Companies therefore need to look at technologies such as linguistics to understand the context and deeper meaning of questions.


Via Russ Merz, Ph.D., Rosetta Carrington Lue
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Russ Merz, Ph.D.'s curator insight, March 15, 7:28 PM

This article highlights some key #mobility trends worth noting--continued growth together with downward pressure on prices; larger smartphones; wearable tech gaining traction; growing inter-connection of devices (#IOT).

 

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KEYWORD PHRASES - How To Create an Editorial Calendar for Traffic Using SEO

KEYWORD PHRASES  - How To Create an Editorial Calendar for Traffic Using SEO | Small Business News and Information | Scoop.it
How to make a product or service centric editorial calendar that is backed up with data from website and SEO research that you do for content marketing.

Via Peg Corwin, Renaud Gagné, Barbara Saunders
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Peg Corwin's curator insight, July 5, 2013 11:58 AM

Quick recap on finding keyword phrases for which to create content.


  1. "List out all of the different products or services you have and then list out the benefits in short phrases for each product or service.
  2. Go to the Google Trends Tool and do a search and look for any type of seasonality, noting any months that these particular keyword phrases tend to peak.
  3. Go to the Google Keyword Tool and look for the search volume, targeting terms that specifically have at least 1,000 searches a day and PPC terms with high cost per click.
  4. Go to Google Analytics and check your website data to look for search queries people are using to find your pages. Pay attention to your most visited pages and how people are getting there internally as well as your call to action pages or your order pages. See how people are navigating the site or if they are getting there directly from outside sources.

Always keep in mind your buyer persona every single time and what are the people looking for when they are navigating your site"



Renaud Gagné's curator insight, November 26, 2013 1:59 PM

Really in-depth guide to generate traffic with content marketing. For Serious people only

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How Parts Databases Can Keep You out of Trouble

How Parts Databases Can Keep You out of Trouble | Small Business News and Information | Scoop.it
Trouble with a capital "T" And that rhymes with "P" and that stands for parts! The parts database that is.
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Residential rents in tech hubs are outpacing national average

Residential rents in tech hubs are outpacing national average | Small Business News and Information | Scoop.it
No wonder Dumbo rents are so pricey: a new study shows that rents in tech hubs are outpacing other parts of the U.S.
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Facebook forms small business council - Fortune Tech

Facebook forms small business council - Fortune Tech | Small Business News and Information | Scoop.it
How the biggest social network has won over more than 1 million of the smallest companies.
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Touchbase Technologies is making paper cards with 'conductive ink' that work with the iPhone.

Touchbase Technologies is making paper cards with 'conductive ink' that work with the iPhone. | Small Business News and Information | Scoop.it
The search for an electronic replacement finds few satisfying alternatives to those tiny pieces of paper with contact information.
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The Job Search vs. Career Development

The Job Search vs. Career Development | Small Business News and Information | Scoop.it
For many job seekers, career development usually looks a little something like this: search for job, land job, learn job, figure out how to make a career out of job.
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Recruiting 101: Share Your Corporate Culture

Recruiting 101: Share Your Corporate Culture | Small Business News and Information | Scoop.it
If your employer brand is just a one-liner on a slide in your new hire onboarding deck, you’re doing it wrong. A compelling, well-defined corporate culture that shines through across all your company’s activities is key to your long-term recruiting success. But how do you make it come to life for  those outside of your…
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Balboa Capital Expands Large-Ticket Financing Division - Business Technology Association

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Branding for Recruiting

Branding for Recruiting | Small Business News and Information | Scoop.it
In the world of branding, rebranding, public relations, social media and consumer marketing; what your brand portrays about your business is extremely influential, and is therefore very important to monitor.
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Guest Blog Post: Get a Nice Tax Deduction on Your Machine Tool Purchase - Leblond USA

Guest Blog Post: Get a Nice Tax Deduction on Your Machine Tool Purchase - Leblond USA | Small Business News and Information | Scoop.it
Thinking of buying or financing a new machine? We detail tax incentives that may spur your purchase.
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5 Ways to Achieve Small Business Financial Success in 2014 - Business.com Blog

5 Ways to Achieve Small Business Financial Success in 2014 - Business.com Blog | Small Business News and Information | Scoop.it
This article features five finance-related strategies designed to help your business succeed in 2014 and beyond. As you will see, they are easy to implement and can greatly benefit your company.
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Waterloo firm, Energent Inc, takes smart approach to saving energy

Waterloo firm, Energent Inc, takes smart approach to saving energy | Small Business News and Information | Scoop.it

Energent's software will collect data on electricity, water and natural gas consumption from up to 250 buildings with more than two million square feet of space located in 10 cities. It will also monitor energy expenditures for chilled water, heated water and steam.

 

All of that information goes to Energent's data centre in Waterloo — some in real time, some every five minutes, and some once a month. Each university can see the information displayed on a dashboard

 

"When you have our system in place it gives the facilities management professionals the insight they require to optimally run their facilities," Reid said. With the software comes an "energy analyst" who also looks at all the information and works with the clients to identify efficiencies and opportunities.


Via Canada's Technology Triangle Inc.
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Canada's Technology Triangle Inc.'s curator insight, March 19, 10:49 AM

"We like to refer to ourselves as a software and a service company because we offer a platform, but we also offer engineers, assist our customers in interpreting the data, and planning for some of the energy conservation measures," said Steve Bradwell, the company's director of product strategy and development.

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How Ben & Jerry's brought maverick ideas to mainstream business

How Ben & Jerry's brought maverick ideas to mainstream business | Small Business News and Information | Scoop.it
As Ben Cohen, co-founder of Ben & Jerry's, turns 63, Brad Edmondson explains why the company is proof that profits and purpose can co-exist

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Yvonne Bailey's curator insight, March 21, 10:13 AM

Could be a useful article for thsoe of you focussing on a few companies for your research

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There Is No Free Shipping

There Is No Free Shipping | Small Business News and Information | Scoop.it
It’s extremely expensive to ship a conference table across the country. Here is why I am considering doing it free.
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AK Material Handling Blog | Minneapolis, Minnesota | Material Handling Specialists: In Stock Pallet Racking - Maple Grove, MN 55369

AK Material Handling Blog | Minneapolis, Minnesota | Material Handling Specialists: In Stock Pallet Racking - Maple Grove, MN 55369 | Small Business News and Information | Scoop.it
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Google dials into the teleconferencing business - Fortune Tech

Google dials into the teleconferencing business - Fortune Tech | Small Business News and Information | Scoop.it
Chrome for the corporate masses? The folks in Mountain View take a hard look at a market of extremes and aim right down the middle.
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Top five small business PR campaigns | Smarta

Top five small business PR campaigns | Smarta | Small Business News and Information | Scoop.it
Steve McComish, MD at London PR, is a genius at creating PR campaigns for small businesses. Here are five of his most successful projects to date. (Where does PR fit into your marketing strategy?
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8 Types of Technology That Will Be Essential in the 2015 Workplace

"If technology continues to evolve at the current rate, the 2015 workplace could look quite different from today's office spaces -- and may even involve less traditional office space with the rise of telecommuting. From a company's hiring process to sharing knowledge with employees, technology has the ability to change the way we all work.

 

What technology will be essential in the 2015 workplace, but doesn't exist yet?" from: http://www.huffingtonpost.com

 

NOTE: This short post has 8 thought worthy services and technology that would prove mighty helpful in this digital world that is more complex every day. I like the info for "Learning Academies to Keep Up With New Knowledge" (aka Lifelong Learning).


Via ghbrett
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Frederic Hohl's curator insight, February 6, 6:26 AM

What your working place might look in 2015?

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Why Hollywood Will Never Look the Same Again on Film: LEDs Hit the Streets of LA & NY « No Film School

Why Hollywood Will Never Look the Same Again on Film: LEDs Hit the Streets of LA & NY « No Film School | Small Business News and Information | Scoop.it
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Software salesman revs up scooter sales

Software salesman revs up scooter sales | Small Business News and Information | Scoop.it
After retiring from a career in software sales, Tim Juntgen happened upon an idea that got his creative engines going.
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Balboa Capital Survey: Small Business Owners Continue To Feel Optimistic, Have Increased Investment Goals In 2014

Balboa Capital Survey: Small Business Owners Continue To Feel Optimistic, Have Increased Investment Goals In 2014 | Small Business News and Information | Scoop.it
Irvine, California (PRWEB) January 29, 2014 -- Top Independent Financing Company Surveyed Over 300,000 Small Business Owners and More Than 150,000 Business Equipment Dealers Throughout The United States
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Balboa Capital Announces Expansion Of Its Large Ticket Financing Division

Balboa Capital Announces Expansion Of Its Large Ticket Financing Division | Small Business News and Information | Scoop.it
Irvine, California (PRWEB) January 14, 2014 -- Top Independent Financing Company Adds Staff, Office Space To Address The Financing Needs Of Companies With Greater Than $50 Million In Annual Revenue
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Expiration Of Current Section 179 Tax Deduction Limit On 12/31/13 Boosts Equipment Financing Activity At Balboa Capital

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