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Apple to Resume U.S. Manufacturing

Apple to Resume U.S. Manufacturing | Small Business News and Information | Scoop.it
The company’s chief executive, Timothy D. Cook, said in interviews that he would bring back to the United States a small portion of manufacturing from Asia.
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Social Media - How to Build Your Construction Company's Brand

Social Media - How to Build Your Construction Company's Brand | Small Business News and Information | Scoop.it
Grow your company's brand identity with a social media campaign - a must in today's business world
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What Does Your Resume Look Like? Here Are 4 Ways to Simplify

What Does Your Resume Look Like? Here Are 4 Ways to Simplify | Small Business News and Information | Scoop.it
Let’s face it: Your resume is the most valuable document of your professional life. Everyone from recent college graduates to experienced professionals will judged on this one piece of paper.
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Can a Growling Stomach Help You in a Job Interview?

Can a Growling Stomach Help You in a Job Interview? | Small Business News and Information | Scoop.it
You may want to skip lunch before your next job interview.
Hungry people often feel like they deserve more than their peers, according to a new study by two researchers from Cornell University and Dartmouth College.
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The end of polished and perfect software

The end of polished and perfect software | Small Business News and Information | Scoop.it
These days, it's more unusual when new apps DON'T launch in beta
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MonitorDaily - News – Balboa Capital Completes $152MM Securitization

MonitorDaily - News – Balboa Capital Completes $152MM Securitization | Small Business News and Information | Scoop.it
Monitordaily is the equipment finance industry's leading source for daily news, articles, directories, jobs, resources, and rankings.
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3 Reasons You Should Be in the Content Business

Here's why online content marketing is the surest way to get noticed and boost sales.
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Smartphones, Smartwatches and, Now, Smart Toothbrushes

Smartphones, Smartwatches and, Now, Smart Toothbrushes | Small Business News and Information | Scoop.it
Smaller and cheaper sensors are infiltrating a range of consumer products, allowing users to put data to work in living healthier lives.
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Construction adds 32,000 jobs in April, unemployment rate drops again

Construction adds 32,000 jobs in April, unemployment rate drops again | Small Business News and Information | Scoop.it
Equipment World Magazine - Construction Equipment, News and Information
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How Shutterstock Used Data to Cut Staff Commutes

How the stock photo company found the perfect office space and cut employees' commutes by 4,500 minutes a week--all with the help of Big Data.
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How To Manage Your Startup's Fast Growth

How To Manage Your Startup's Fast Growth | Small Business News and Information | Scoop.it
Rapid scaling is a good problem to have, but it can bring about some new issues. Here's how to stay grounded.
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Waterloo firm, Energent Inc, takes smart approach to saving energy

Waterloo firm, Energent Inc, takes smart approach to saving energy | Small Business News and Information | Scoop.it

Energent's software will collect data on electricity, water and natural gas consumption from up to 250 buildings with more than two million square feet of space located in 10 cities. It will also monitor energy expenditures for chilled water, heated water and steam.

 

All of that information goes to Energent's data centre in Waterloo — some in real time, some every five minutes, and some once a month. Each university can see the information displayed on a dashboard

 

"When you have our system in place it gives the facilities management professionals the insight they require to optimally run their facilities," Reid said. With the software comes an "energy analyst" who also looks at all the information and works with the clients to identify efficiencies and opportunities.


Via Canada's Technology Triangle Inc.
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Canada's Technology Triangle Inc.'s curator insight, March 19, 7:49 AM

"We like to refer to ourselves as a software and a service company because we offer a platform, but we also offer engineers, assist our customers in interpreting the data, and planning for some of the energy conservation measures," said Steve Bradwell, the company's director of product strategy and development.

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How Ben & Jerry's brought maverick ideas to mainstream business

How Ben & Jerry's brought maverick ideas to mainstream business | Small Business News and Information | Scoop.it
As Ben Cohen, co-founder of Ben & Jerry's, turns 63, Brad Edmondson explains why the company is proof that profits and purpose can co-exist

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Yvonne Bailey's curator insight, March 21, 7:13 AM

Could be a useful article for thsoe of you focussing on a few companies for your research

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There Is No Free Shipping

There Is No Free Shipping | Small Business News and Information | Scoop.it
It’s extremely expensive to ship a conference table across the country. Here is why I am considering doing it free.
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Report: Social Media Continues to Shape the Digital Marketplace

Report: Social Media Continues to Shape the Digital Marketplace | Small Business News and Information | Scoop.it
Report shows Facebook paid ads were up 365% year-over-year & Twitter showed the largest quarter-over-quarter revenue per visit growth, up 84%.

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Sam Adams loan fund is brewing-up small business - Columbus CEO

Sam Adams loan fund is brewing-up small business
Columbus CEO
Inna Kinney has passion for funding small enterprises.
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FICO To Help People Get Healthier Credit Scores

FICO To Help People Get Healthier Credit Scores | Small Business News and Information | Scoop.it
FICO will modify its credit scoring system to improve the credit scores of people with medical debt. This Balboa Capital equipment financing blog explains.
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Balboa Capital Boosts Its Small Business Loan Division With New Staff Members and Increased Lending Capacity

Balboa Capital Boosts Its Small Business Loan Division With New Staff Members and Increased Lending Capacity | Small Business News and Information | Scoop.it
Irvine, California (PRWEB) May 13, 2014 -- Top Independent Financing Company Supports Small Business Growth By Providing Fast, Flexible Loan Products To Companies In All Industries Nationwide
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Fast-Casual Segment Continues to Outpace the Restaurant Industry, Finds Technomic -- CHICAGO, May 8, 2014 /PRNewswire/ --

CHICAGO, May 8, 2014 /PRNewswire/ -- Fast-Casual Segment Continues to Outpace the Restaurant Industry, Finds Technomic.
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US Manufacturing Performance Continues to Improve From These Numbers

US Manufacturing Performance Continues to Improve From These Numbers | Small Business News and Information | Scoop.it
It's an economic fact backed up by many studies. The US Manufacturing Performance continues to stay on a roll.
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Home Sales Topping $100 Million Smash U.S. Price Records

Home Sales Topping $100 Million Smash U.S. Price Records | Small Business News and Information | Scoop.it
The U.S. trophy-home market is shattering price records this year as an increasing number of residential properties change hands for more than $100 million.
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How to develop a custom safety program at your construction company

How to develop a custom safety program at your construction company | Small Business News and Information | Scoop.it
Equipment World Magazine - Construction Equipment, News and Information
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Balboa Capital Announces Completion of $152 Million Securitization

Balboa Capital Announces Completion of $152 Million Securitization | Small Business News and Information | Scoop.it
Irvine, California (PRWEB) April 16, 2014 -- Top Independent Financing Company Demonstrates Commitment to the Growing Financing Needs of Business Owners by Securing its First Securitization Since 2008
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Start-Ups Try for a Piece of the Lucrative Industry of Catering to Pets

Start-Ups Try for a Piece of the Lucrative Industry of Catering to Pets | Small Business News and Information | Scoop.it
A number of trends, including widespread pet ownership and the rising incomes of owners, are combining to spur a growing pet product industry.
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Mobile World Congress – four trends that impact customer service

Mobile World Congress – four trends that impact customer service | Small Business News and Information | Scoop.it

The explosive growth of smartphones and tablets has had an enormous impact on customer service and the customer experience. Mobile devices allow consumers to find information or interact with companies wherever they are. They make it simple to get in touch across multiple channels (from email and social media to voice and text), driving increased contact volumes. Always-on mobile consumers expect a seamless experience, across devices and channels, and if they don’t receive it will head to competitors with a tap of the screen.

 

And as mobile adoption increases so does the use of unstructured language, and new ways of interacting. For example, our own research tells us that a person will ask the same question in three different ways through three different devices. With mobile devices encouraging interactions on the move, people have less time to get their message across, which means an increase in unstructured language. Companies therefore need to look at technologies such as linguistics to understand the context and deeper meaning of questions.


Via Russ Merz, Ph.D., Rosetta Carrington Lue
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Russ Merz, Ph.D.'s curator insight, March 15, 4:28 PM

This article highlights some key #mobility trends worth noting--continued growth together with downward pressure on prices; larger smartphones; wearable tech gaining traction; growing inter-connection of devices (#IOT).

 

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KEYWORD PHRASES - How To Create an Editorial Calendar for Traffic Using SEO

KEYWORD PHRASES  - How To Create an Editorial Calendar for Traffic Using SEO | Small Business News and Information | Scoop.it
How to make a product or service centric editorial calendar that is backed up with data from website and SEO research that you do for content marketing.

Via Peg Corwin, Renaud Gagné, Barbara Saunders
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Peg Corwin's curator insight, July 5, 2013 8:58 AM

Quick recap on finding keyword phrases for which to create content.


  1. "List out all of the different products or services you have and then list out the benefits in short phrases for each product or service.
  2. Go to the Google Trends Tool and do a search and look for any type of seasonality, noting any months that these particular keyword phrases tend to peak.
  3. Go to the Google Keyword Tool and look for the search volume, targeting terms that specifically have at least 1,000 searches a day and PPC terms with high cost per click.
  4. Go to Google Analytics and check your website data to look for search queries people are using to find your pages. Pay attention to your most visited pages and how people are getting there internally as well as your call to action pages or your order pages. See how people are navigating the site or if they are getting there directly from outside sources.

Always keep in mind your buyer persona every single time and what are the people looking for when they are navigating your site"



Renaud Gagné's curator insight, November 26, 2013 10:59 AM

Really in-depth guide to generate traffic with content marketing. For Serious people only