The Myth of Social Media Tactics vs the Reality of Social Business Strategies | Small Business Issues |

This piece was written by Mark Fidelman for Forbes, great information and insights to help you rethink what you're doing with your social business strategy.




**Neither Rome nor a Social Business was Built in a Day


Where does your organization fit in?


**Do you have a few social media heroes testing the social business waters?


Three “facts” about social business are accepted without question by most people.


**any business with a Facebook page or Twitter account is considered “social”


**hiring a social media person constitutes a social “presence”


**implementing an intranet transforms the organization into a “collaborative” enterprise.


The Assessment


**What sense does it make to dive into social media without first recognizing where you are today?


Below is a chart that we’ve compiled based on over 80 recent discussions with executives from 60 organizations around the globe.

**this is very useful


Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"


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Via janlgordon