Small Business Issues
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How to make your small business successful through key Finance, Marketing, Operations, Sales, and Planning
Curated by Steve Cassady
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5 Steps to Creating a Great Company Culture

5 Steps to Creating a Great Company Culture | Small Business Issues | Scoop.it
Unhappy employees? Customers not returning? You can change all of that in five simple steps.
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Using Linkedin Wisely Purdue Tau Kappa Epsilon Alumni News
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Social Media Content Curation Curation, Social Business and Beyond Curation & The Future of Publishing Business Improvement Latest Social Media News Scoop.it on the Web
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What Job Hunters Should Know About The Corporate Recruiters' LinkedIn

What Job Hunters Should Know About The Corporate Recruiters' LinkedIn | Small Business Issues | Scoop.it
A look at the top LinkedIn recruiters' tools can help job hunters improve their position, too.
Steve Cassady's insight:

Nice insigt to the Top Tools used by Recruiters on Linkedin.

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How to get the best ROI from social media | Cox BLUE

How to get the best ROI from social media | Cox BLUE | Small Business Issues | Scoop.it
Getting more results from social media can be difficult. Here are a few tips that may help.
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It’s Okay to Want a Deal. It’s Not Okay to Need One.

It’s Okay to Want a Deal. It’s Not Okay to Need One. | Small Business Issues | Scoop.it
It’s okay to want a deal. It’s not okay to need a deal. If you need a deal, then you won’t qualify your prospective client. You’ll choose something less than your dream client, the prospective clie...
Steve Cassady's insight:

Solid Advice

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Competitive Intelligence on a Startup Budget

Competitive Intelligence on a Startup Budget | Small Business Issues | Scoop.it
All companies need competitive intelligence, but they might not have much of a budget. Instead, give these affordable data collection tools a try.
Steve Cassady's insight:

Nice Tips and Tools for StartUps

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7 Ways to Improve Your Social Media Engagement | Social Media Examiner

7 Ways to Improve Your Social Media Engagement | Social Media Examiner | Small Business Issues | Scoop.it
Social media engagement: learn how to get more people-to-people interaction and begin a real conversation with your audience on social media.
Steve Cassady's insight:

Some Solid Tips

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5 Easy Ways to Increase Local Business’s Online Presence by Marlee Ward | She Owns It

5 Easy Ways to Increase Local Business’s Online Presence by Marlee Ward | She Owns It | Small Business Issues | Scoop.it
5 Easy Ways to Increase Local Business’s Online Presence by @MarleeWard
Steve Cassady's insight:

Nice Easy Tips

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12 Most Hidden Aspects of Entrepreneurial Life

12 Most Hidden Aspects of Entrepreneurial Life | Small Business Issues | Scoop.it
Greg Narayan shares some dirty secrets in the 12 Most Hidden Aspects of Entrepreneurial Life.
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LinkedIn Gets Tough With User Agreement and Launches new Ad Campaign

LinkedIn Gets Tough With User Agreement and Launches new Ad Campaign | Small Business Issues | Scoop.it
If you thought connecting with people you don't know on LinkedIn is the only thing you can do to get your account suspended, think again!
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Secrets to Social Branding Success for Small Businesses | Blue Focus Marketing

Secrets to Social Branding Success for Small Businesses | Blue Focus Marketing | Small Business Issues | Scoop.it
Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how.
Steve Cassady's insight:

Nice Points by Cheryl on Secrets to Social Branding for Small Businesses

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The Employment Law You Are Probably Breaking

The Employment Law You Are Probably Breaking | Small Business Issues | Scoop.it
How you pay your employees is governed by federal law. Violating it is easy, so be careful.
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Do You Make it Too Hard for People to Pay You? by Christine Kane | She Owns It

Do You Make it Too Hard for People to Pay You? by Christine Kane | She Owns It | Small Business Issues | Scoop.it
Do You Make it Too Hard for People to Pay You?
Steve Cassady's insight:

Nice Example with a simple call to action.

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The five steps to successful content marketing

The five steps to successful content marketing | Small Business Issues | Scoop.it
If you create and promote content unique to your business, the customers will come (RT @rebgoodinc2013The five steps to successful content marketing http://t.co/Lau7RQMEmE

Via Joseph Ruiz
Joseph Ruiz's curator insight, March 22, 1:54 PM

These steps are summarized from Jay Baer's talk at a recent conference. I really like his emphasis on utility marketing ~ solving your customer's problems is ultimately most effective.

Nathalie Desrosiers's curator insight, March 26, 3:35 PM

Creating content, rather than selling, is more effective in getting the customers/leads that you want.  In this technological age, it is easier for small business owners to (virtually) get out there.  

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4 Unique Working Styles: What's Yours?

4 Unique Working Styles: What's Yours? | Small Business Issues | Scoop.it
To get more out of your team, first figure out how your employees (and you) work best--and then assign tasks accordingly.

Via Scott Span, MSOD, Joanne DelBalso
Scott Span, MSOD's curator insight, March 18, 4:36 PM

Do you know how you work best...together? 

Tonie Snell's curator insight, March 20, 10:30 AM

Everyone has unique strengths that become super-charged once they're aligned with other people's strengths.  Do you agree?

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GET HIRED: How To Make Your LinkedIn Profile Gorgeous With Graphics

GET HIRED: How To Make Your LinkedIn Profile Gorgeous With Graphics | Small Business Issues | Scoop.it
A new way to show yourself off on the popular job hunting site.
Steve Cassady's insight:

Nice Tips on Spicing up Your Linkedin Profile

Dennis T OConnor's curator insight, May 16, 10:52 PM

Add some media elements to your Profile...I'll certainly be checking out the new features. 

Dennis T OConnor's curator insight, May 16, 10:53 PM

My LinkedIn profile has been my default resume for some time.  I'm looking forward to tweaking it with some media. 

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Starting Up: Small Business Social Strategies

Starting Up: Small Business Social Strategies | Small Business Issues | Scoop.it
It is never easy to get a small business up and running. From finding funding and new employees to getting the licenses needed to operate, small
Steve Cassady's insight:

Nice Tips!

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Bootstrapping With a Paycheck

Bootstrapping With a Paycheck | Small Business Issues | Scoop.it
If you've ever found yourself asking, "How can I fund this?" or "Can I fund this on my own, while I'm still holding my current job?" the answer is yes -- you absolutely can.
Steve Cassady's insight:

Always nice to have cash flow while developing.

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Top 5 Small Business Productivity Tips

Top 5 Small Business Productivity Tips | Small Business Issues | Scoop.it
Being consistently productive can be tough for many business owners. Here are five small business productivity tips to help you stay productive and focused.
Steve Cassady's insight:

Nice Productivity Tips

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Stacy Donovan Zapar: How to Unfriend Someone on LinkedIn [New / Updated]

Steve Cassady's insight:

How to remove a connection on Linkedin is now Easier

Neeraj Chowdhury's comment, April 30, 7:42 AM
Thanks
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Top 5 branding mistakes | Cox BLUE

Top 5 branding mistakes | Cox BLUE | Small Business Issues | Scoop.it
Avoid these mistakes when branding your business
Steve Cassady's insight:

Nice tips on branding your business

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LinkedIn Improves Search Functionality | V3 Kansas City Integrated Marketing and Social Media Agency

LinkedIn Improves Search Functionality | V3 Kansas City Integrated Marketing and Social Media Agency | Small Business Issues | Scoop.it
LinkedIn has unveiled new search functionality that delivers a more robust experience. Here's a look at what you can expect.
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Businesses Need To Grow Up!: Marketing Takes Planning, Money, & Effort. | kevin mullett

Businesses Need To Grow Up!: Marketing Takes Planning, Money, & Effort. | kevin mullett | Small Business Issues | Scoop.it
Some businesses need to grown up. This desire and expectation for instantaneous marketing results, with no effort or cost, is irrational and childlike.
Steve Cassady's insight:

Kevin Mullett Speaks the truth.

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Chris Westfall | Keynote Speaker | Business Coach | What's Missing from Your Marketing - Chris Westfall

Chris Westfall | Keynote Speaker | Business Coach | What's Missing from Your Marketing - Chris Westfall | Small Business Issues | Scoop.it
Marketing is more than just the four P's of product, price, place and promotion. Here's a story about the fifth "P" - and why it's the most important.
Steve Cassady's insight:

Nice Tips on the Fifth P: Personalization

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Kauffman Sketchbook - "Open to Networking"

Kauffman Sketchbook 19 Alana Muller talks about the benefits of networking. Open to Networking - Alana Muller, President of Kauffman FastTrac http://www.kauf...
Rim Riahi's curator insight, April 3, 6:52 AM

Kauffman Sketchbook 19 Alana Muller talks about the benefits of networking. Open to Networking - Alana Muller, President of Kauffman FastTrac

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4 Social Media Trade Show Marketing Tips

4 Social Media Trade Show Marketing Tips | Small Business Issues | Scoop.it
Follow these four trade show marketing tips to create buzz and keep people interested in your business ideas to improve your trade show success.
Steve Cassady's insight:

Some great tips for small businesses on Trade Show Marketing

Rim Riahi's curator insight, March 27, 1:59 AM

Follow these four trade show marketing tips to create buzz and keep people interested in your business ideas to improve your trade show success.

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Why SMBs should consider outsourcing social media

Why SMBs should consider outsourcing social media | Small Business Issues | Scoop.it
Social media expert Maria Florio discusses the benefits to contracting out social media for SMBs.
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