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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | Small Business Issues | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.

 

Intro:

 

One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:

 

"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

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**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.

 

**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.

 

**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.

 

 

Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 

 

Read article and see infographic here: [http://bit.ly/VG0xGL]

 

Infographic by DKNewMedia

 

Survey by Compendium


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Rescooped by Steve Cassady from Curation, Social Business and Beyond
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The Myth of Social Media Tactics vs the Reality of Social Business Strategies

The Myth of Social Media Tactics vs the Reality of Social Business Strategies | Small Business Issues | Scoop.it

This piece was written by Mark Fidelman for Forbes, great information and insights to help you rethink what you're doing with your social business strategy.

 

Excerpt:

 

**Neither Rome nor a Social Business was Built in a Day

 

Where does your organization fit in?

 

**Do you have a few social media heroes testing the social business waters?

 

Three “facts” about social business are accepted without question by most people.

 

**any business with a Facebook page or Twitter account is considered “social”

 

**hiring a social media person constitutes a social “presence”

 

**implementing an intranet transforms the organization into a “collaborative” enterprise.

 

The Assessment

 

**What sense does it make to dive into social media without first recognizing where you are today?

 

Below is a chart that we’ve compiled based on over 80 recent discussions with executives from 60 organizations around the globe.

**this is very useful

 

Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"

 

Read full article here: [http://onforb.es/GJIxp4]


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