The Myth of Social Media Tactics vs the Reality of Social Business Strategies | Small Business Issues | Scoop.it

This piece was written by Mark Fidelman for Forbes, great information and insights to help you rethink what you're doing with your social business strategy.

 

Excerpt:

 

**Neither Rome nor a Social Business was Built in a Day

 

Where does your organization fit in?

 

**Do you have a few social media heroes testing the social business waters?

 

Three “facts” about social business are accepted without question by most people.

 

**any business with a Facebook page or Twitter account is considered “social”

 

**hiring a social media person constitutes a social “presence”

 

**implementing an intranet transforms the organization into a “collaborative” enterprise.

 

The Assessment

 

**What sense does it make to dive into social media without first recognizing where you are today?

 

Below is a chart that we’ve compiled based on over 80 recent discussions with executives from 60 organizations around the globe.

**this is very useful

 

Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"

 

Read full article here: [http://onforb.es/GJIxp4]


Via janlgordon