Small Business De...
Follow
Find
10.4K views | +1 today
 
Scooped by TheIWC_AJA
onto Small Business Development
Scoop.it!

5 Critical LinkedIn Optimizations That Take 5 Minutes or Less

5 Critical LinkedIn Optimizations That Take 5 Minutes or Less | Small Business Development | Scoop.it
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates.


LinkedIn has become the de facto--and therefore the most powerful--social network for business. In case you weren't yet aware, LinkedIn is rolling out a revamp of the user profile. While the change has elicited a mixed reaction, eventually everyone will be migrated to it. So if you haven't spent much time learning about and optimizing your LinkedIn profile, now is a good time to get cracking.

Time, or lack thereof, shouldn't be an excuse: Each of these tips should take you five minutes or less, and you'll end up with a more engaging profile that gets more hits and better results.

1. Upload your photo. These days, if you don't have your photo on LinkedIn, you look like you're hiding something. People want to see the people whom they plan to interview or do business with. Unlike in personal social networks like Facebook or Twitter, the expectation on LinkedIn is a photo in which you look polished and professional. Be ready for your close-up: If you can, use a headshot rather than a full-body pose or group photo.

Uploading your photo is easy. Just click the Profile link on the menu and then Edit Profile. In the dedicated space for your photo, you will see a camera icon.

Once you click the camera icon, you'll be taken to a screen where you can upload or edit your photo. It's pretty self-explanatory.

2. Customize your Professional Headline. Your Professional Headline appears next to your photo, under your name. This headline can be completely customized. Professional headlines help explain to people who you are, not just what you do, so you may want it to be different and more descriptive than your ordinary job title. The words in your headline are also indexed in search engines, so put them to work.

You customize your professional headline in the same edit profile screen into which you upload your photo. Click on the word Edit (older profiles) or the pencil icon (newer profiles) and enter a headline that best describes you. You have a 120 character maximum.

3. Enrich your Summary with relevant keywords. LinkedIn's Summary enables you to describe yourself, your work history, your background and any other attributes you think will help you sell yourself when making and seeking connections. That alone should give you good reason to be deliberate when crafting your Summary. But in addition to the power of those words with the people who read them, you can also impact your visibility in search engines with the keywords you choose to weave into your Summary. You have 2,000 characters, so go for it!

(Yeah, it's kind of nice to be listed 3rd out of 52 million results!)

4. Add Skills. Skills used to be important, but with LinkedIn's recent "endorsements"--the ability to give your stamp of support for someone's skills--having the right skills in your profile is now an imperative. You can select skills that already exist in LinkedIn's database: Just start typing a skill and LinkedIn will make relevant suggestions. Or, type in a new one. You can list up to 50 skills.

You can also change the order of your skills by dragging them, though once you start receiving endorsements, your skills will appear in order based on their number of endorsements. Your Top 10 skills will also display who has endorsed you if you enable this feature.

5. Create your LinkedIn "vanity URL." Since LinkedIn is your calling card these days--and it is literally replacing the business card in certain circumstances--you'll want to have your very own customized, clean and relevant LinkedIn URL, sometimes called a "vanity URL." LinkedIn assigns you a cumbersome, hard-to-remember default URL that looks something like http://www.linkedin.com/pub/YOURFIRSTNAME-YOURLASTNAME/1/a59/374, but you can edit it to be short, sweet and branded with your name, e.g. http://www.linkedin.com/in/hollisthomases.

Creating a vanity URL is also easy. Simply click on the Settings link below your log-in name, and once within your settings, look on the bottom half of the page for the "Edit your public profile" link.

Once in your Public Profile screen, look for and click on the "Customize your public profile URL" link on the right-hand side. It will bring up a box that lets you enter whatever you want to appear as your own URL.

While you're in your Public Profile, it's also worth noting that LinkedIn reminds you that you can "take control of how you appear in public search results" by editing how much of your profile content the public and search engines can see. If you expect people to be Googling your name, a customized vanity URL can help you be found too.

Okay, this isn't directly related to your profile, but here's one last word of advice that will also take you five minutes or less. Each day try to share an update: something relevant and valuable to your network. Each profile edit and update you share gets broadcast to your entire network. There's no better way to stay top-of-mind than to be ever-present with your audience.

Author Credit:
Client advocate, digital strategist, and thought leader Hollis Thomases, founder of Web Ad.vantage, helps companies navigate the complexity of the ever-changing digital marketing landscape and develop digital strategies. @hollisthomases66

TheIWC_AJA's insight:

LinkedIn is the leading Professional connector tool on Social Media. Do you desire to gain a new perspective on marketing or grow meaningful business relationships? I recommnend following the perespective written about in this article.

 
more...
Small Business Development
Developing Small Businesses
Curated by TheIWC_AJA
Your new post is loading...
Your new post is loading...
Scooped by TheIWC_AJA
Scoop.it!

The Image Works Blog

The Image Works Blog | Small Business Development | Scoop.it

(East Providence, RI, USA; Sunday, June 1, 2014) #Joy!

The weapons of our warfare are not carnal! 2 Corinthians 9, which focuses on the joy of giving, precedes 2 Corinthians 10, whose subject is “Diligence and Excellence” in obedience and the ability to overcome obstacles.

 “Diligence and Excellence,” is the strategy to accomplish any task; how you employ these synergistic forces: “Diligence and Excellence” is the “scorecard” to obtain your #Success reward!

It is a beautiful thing (thang) to know; believe; receive; trust; obey; speak; say; do; and, meditate on your Success strategy. Why? This is the method of how to be “Free” of all cares and worries.

The Image Works Corporation, your Rhode Island headquartered “Positive” Media Communications business.

TheIWC_AJA's insight:

Happy Friday, August 22, 2014. Welcome to… #TheKingdomofHisDearSon

It is a beautiful thing (thang) to know; understand; believe; receive; trust; obey; speak; say; do; meditate on; and, Zoë in the truth of your Success strategy. Why [?] This is the method of how to be “Free” of all cares and worries.

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

Faith groups speak out against Obama's decision to delay immigration reform - Deseret News

Faith groups speak out against Obama's decision to delay immigration reform - Deseret News | Small Business Development | Scoop.it
Salon Faith groups speak out against Obama's decision to delay immigration reform Deseret News Acknowledging the difficult political climate the president has to negotiate, Eddie Carmona, campaign manager for the faith-based PICO National Network's...
TheIWC_AJA's insight:

Happy Friday, September 12, 2014. Greetings Businessman and Businesswoman, It is an Economic World. Macro: Sozo (Salvation) Micro: Believe. Let us effect change in a meaningful manner. #TheJOY! #TheSoZoëLife; #TheImageWorksCorporation.

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

The Image Works Blog

The Image Works Blog | Small Business Development | Scoop.it

“The Advantage of being ‘Uniquely You”

 

(East Providence, RI, USA, Wednesday, August 20, 2014. ) When a Master Designer, in the process of creating a masterpiece, changes colors and patterns at different intervals, in order to create the image that the Master Designer has in their Vision, would we who are the onlookers (witnesses) label it a “Failure?” Of course the answer is, “no.”

 

Consider, why do we who are in God’s “Process of Life,” label the incremental development (The Some 30, 60, Some 100 Fold, and, Newness of Life) of others in their “Change Process/Developmental stages” a failure? 

 

TheIWC_AJA's insight:

Happy Thursday, September 11, 2014. # The Kingdom of His Dear Son experience... Consider.. Why do we who are in God’s “Process of Life,” label the incremental development (The Some 30, 60, Some 100 Fold, and, Newness of Life) of others in their “Change Process/Developmental stages” a failure? 

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

The Image Works Blog

The Image Works Blog | Small Business Development | Scoop.it

Complete JOY… Complete JOY… Complete JOY, My JOY is complete… How is your Joy? It is written, John 15:11.

Jesus said, “It is finished.” This is how I know My JOY is complete.

How is your JOY? #Rejoice. Luke 10:19 and 20. 

#TheJOY! #TheImageWorksCorporation

Happy Thursday, September 11, 2014.

#TheKingdom of His Dear Son experience 

TheIWC_AJA's insight:

My JOY is complete… How is your Joy?  #JOHN1511.

#TheJOY! #TheImageWorksCorporation.

Happy Thursday, September 11, 2014.

#Welcome to… #TheKingdomofHisDearSon.

The Kingdom of His Dear Son experience 

 

 

more...
No comment yet.
Rescooped by TheIWC_AJA from Public Relations & Social Media Insight
Scoop.it!

Unusual and Useful Twitter Search and Filtering Techniques

Unusual and Useful Twitter Search and Filtering Techniques | Small Business Development | Scoop.it

If you follow more than a handle of accounts, your Twitter stream can quickly become a firehose of irrelevant information. Because of this, many veteran users never visit their stream. Instead, they create lists or run saved searches.


Here are a few other options to help you filter your Twitter stream for more useful, relevant, information....


Via Jeff Domansky
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

more...
Jeff Domansky's curator insight, July 31, 7:33 PM

Your Twitter stream can quickly become a firehose. Turn down the noise with these excellent Twitter search and filtering techniques.

Rescooped by TheIWC_AJA from Public Relations & Social Media Insight
Scoop.it!

Why Instagram Ads Could be Huge for Facebook's Mobile Empire

Why Instagram Ads Could be Huge for Facebook's Mobile Empire | Small Business Development | Scoop.it
It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.

Via Jeff Domansky
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

more...
Jeff Domansky's curator insight, July 31, 7:16 PM

Facebook considers its next moves with huge revenue on the horizon for Instagram ads.

Scooped by TheIWC_AJA
Scoop.it!

Tweet from @SenSanders

Tweet from @SenSanders | Small Business Development | Scoop.it
The Senate is now voting on the Sanders-Miller veterans care legislation. http://t.co/0isu6EbOuo
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

Commission finalises new CAP reform direct payment rules - News, analysis and expert comment on the CAP, agriculture, agribusiness, farm trade and the food industry worldwide

Commission finalises new CAP reform direct payment rules - News, analysis and expert comment on the CAP, agriculture, agribusiness, farm trade and the food industry worldwide | Small Business Development | Scoop.it
RT @Tim_AgraEurope: #Commission finalises new #CAPreform direct payment rules: http://t.co/DLwUb0Jbwi #CAP
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

4 Leadership Skills You Need, No Matter How High You Rank

In a recent survey, researchers found these abilities are essential whether you're a middle manager or the CEO.
TheIWC_AJA's insight:

Happy Wednesday, July 30!

Words Have Power… “What Do You Say About You?”

Align your worth and your yield via The Law of Return in your “Words.” #TheImageWorksCorporation

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

Investing Successfully in Technology

From 3D printing to wearable internet devices, technology is changing how we live and work. It's giving investors a reason to smile, too. In the video, Michael Strobaek, Global Chief Investment...
TheIWC_AJA's insight:

Happy Wednesday, July 30!

Words Have Power… “What Do You Say About You?”

Align your worth and your yield via The Law of Return in your “Words.” #TheImageWorksCorporation

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

North Carolina Offer to Purchase and Contract - PDFfiller

North Carolina Offer to Purchase and Contract - PDFfiller | Small Business Development | Scoop.it
Do your due diligence with NC standard form 2-T! Facilitate the signing and tracking of North Carolina Offer to Purchase and Contract using PDFfiller. (What does 'due diligence' mean in North Carolina?
TheIWC_AJA's insight:

Happy Wednesday, July 30!

Words Have Power… “What Do You Say About You?”

Align your worth and your yield via The Law of Return in your “Words.” #TheImageWorksCorporation

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

DOWNLOAD Boachsoft Finance 2012 FULL VERSION

Download link: http://litle.me/342633 Boachsoft Finance 2012 new Boachsoft Finance 2012 netload Boachsoft Finance 2012 keygen Boachsoft Finance 2012 serial Boachsoft Finance ...
TheIWC_AJA's insight:

Happy Wednesday, July 30!

Words Have Power… “What Do You Say About You?”

Align your worth and your yield via The Law of Return in your “Words.” #TheImageWorksCorporation

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

2014 Big Ten media days roundtable - ESPN (blog)

2014 Big Ten media days roundtable - ESPN (blog) | Small Business Development | Scoop.it
Bleacher Report
2014 Big Ten media days roundtable
ESPN (blog)
CHICAGO -- Big Ten media days are in the books and the countdown to the 2014 season can officially begin.
TheIWC_AJA's insight:

Happy Wednesday, July 30!

Words Have Power… “What Do You Say About You?”

Align your worth and your yield via The Law of Return in your “Words.” #TheImageWorksCorporation

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

Small Business Optimism Improves, Still Low - WABE 90.1 FM

Small Business Optimism Improves, Still Low - WABE 90.1 FM | Small Business Development | Scoop.it
Small Business Optimism Improves, Still Low
WABE 90.1 FM
“Small business owners, frankly, are very reluctant to go out and hire somebody," says Kyle Jackson, head of Georgia's chapter of the NFIB.
TheIWC_AJA's insight:

Happy Friday, September 12, 2014. Greetings Businessman and Businesswoman, It is an Economic World. Macro: Sozo (Salvation) Micro: Believe. Let us effect change in a meaningful manner. #TheJOY! #TheSoZoëLife; #TheImageWorksCorporation.

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

The Image Works Blog

The Image Works Blog | Small Business Development | Scoop.it

Happy Thursday, August 28, 2014. Welcome to… #TheKingdomofHisDearSon

The Kingdom of His Dear Son experience  God is Love… Glorious Perfect Love. With this understanding, when does God allow “hate” in His Presence… never! As a matter-of-fact, God commands respect and; thus, the Man (male and female) response would be repentance to maintain the Glorious Perfect Love relationship with The Eternal Living God.

 

Do not allow unforgiveness to consume you. Remember, the atomic measurement of Glorious Perfect Love is still love or by Man’s (male and female) observation may be labeled, “like.”

 

“Be Empowered To Prosper.” 

Thank You, Cartier (Photo credit).

 

TheIWC_AJA's insight:

Happy Thursday, August 28, 2014. Welcome to… #TheKingdomofHisDearSon.

The Kingdom of His Dear Son experience . God is Love… Glorious Perfect Love. 

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

The Image Works Blog

The Image Works Blog | Small Business Development | Scoop.it

Introducing... Miss Way too Fierce and totally got it going on...

Superstar, Production Cook, Future Restauranteur,

Epiphany Brittanya Smith.

The princess of The Image Works Corporation.

#WorkThat!  Thank you, #T.D.Jakes.

#TheImageWorksCorporation, #TheJOY!

TheIWC_AJA's insight:

Happy Monday, September 1, 2014.

Welcome to… #TheKingdomofHisDearSon

TheKingdomofHisDearSon experience   Did you know [?]

God’s #empowerment::blessing to Man: male and female is

#TheWord… especially, spoken, #Beloved. #3John2.

#TheJOY! #TheImageWorksCorporation. #NowBelieve!

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

The Image Works Blog

The Image Works Blog | Small Business Development | Scoop.it

20The Blessing of The Lord maketh rich and He adds no sorrow with it. It is written Proverbs 10:22. Do you believe?  I believe. So, when is the last time you were sorrowful? Me? It’s been a while.

#The JOY! #TheImageWorksCorporation. 

Happy Thursday, August 28, 2014.

Welcome to… #TheKingdomofHisDearSon.

The Kingdom of His Dear Son experience 

TheIWC_AJA's insight:

Happy Thursday, August 28, 2014.. Welcome to… #TheKingdomofHisDearSon

The Kingdom of His Dear Son experience Is #prospering a #TopPriority for #You?

It is for #God, Beloved. #3John2. #TheJOY! #TheImageWorksCorporation.

more...
No comment yet.
Rescooped by TheIWC_AJA from Public Relations & Social Media Insight
Scoop.it!

Pinning for PR: 3 successful Pinterest campaigns

Pinning for PR: 3 successful Pinterest campaigns | Small Business Development | Scoop.it

With each passing day, PR is being nudged away from the familiar comfort of text-based communications to more visual forms of communications, especially in digital campaigns. 

Today, among other platforms, Pinterest must be part of your social PR campaign strategy, especially if your target audience is female. It’s easy to dismiss Pinterest as a site where women just share pictures of fashion and food, but do so at your peril. Consider this: 

• One-third of the women in the U.S. use Pinterest, according to Pew Research Center’sSocial Media Update 2013.
• 85 percent of the estimated 40.1 million monthly Pinterest users in the United States in 2014 are female.
• New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third-most popular sharing channel in the fourth quarter of 2013.
• Pinterest is the channel of choice for moms, who share three times more than the average user, according to MarketingLand.com.


Still need to be convinced? Here are three examples of creative and effective PR campaigns using Pinterest as a central communications hub: 


Via Jeff Domansky
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

more...
Jeff Domansky's curator insight, July 31, 7:20 PM

Pinterest and PR can be a winning combination when integrated as these three successful campaigns show.

Rescooped by TheIWC_AJA from Public Relations & Social Media Insight
Scoop.it!

Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek

Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek | Small Business Development | Scoop.it
Don't act surprised. You knew it was coming, and the brands knew it was coming. The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it.

Via Jeff Domansky
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

more...
Jeff Domansky's curator insight, July 31, 7:08 PM

It's not to late for your brand to Jump the Sharknado 2 too! ;-)

Scooped by TheIWC_AJA
Scoop.it!

Arup | Thoughts | Legislation is making BIM happen

Arup | Thoughts | Legislation is making BIM happen | Small Business Development | Scoop.it
RT @ArupThoughts: How can we unlock the full potential of #BIM? A change in procurement mindsets http://t.co/om3A6il82h http://t.co/9HoQZer…
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

Twitter: the future's bright - but more like Facebook than ever

Twitter: the future's bright - but more like Facebook than ever | Small Business Development | Scoop.it
Twitter’s quarterly results were unexpectedly positive, but its plans point to ditching replies and moving to a Facebook-style curated feed.
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

Oracle slashes Larry Ellison's stock options following shareholder discontent

Oracle slashes Larry Ellison's stock options following shareholder discontent | Small Business Development | Scoop.it
Oracle slashes Larry Ellison's stock options following shareholder discontent http://t.co/WOr6Gdo0xu #Technology
TheIWC_AJA's insight:

Happy Wednesday, July 30!

Words Have Power… “What Do You Say About You?”

Align your worth and your yield via The Law of Return in your “Words.” #TheImageWorksCorporation

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

Within grasp: A world without (charging) wires - Fortune

Within grasp: A world without (charging) wires - Fortune | Small Business Development | Scoop.it
Within grasp: A world without (charging) wires
Fortune
Last month, it was revealed that Toyota had plans to release a plug-in electric Prius in 2016 that needed no plug at all to recharge, thanks to wireless technology from a U.S.
TheIWC_AJA's insight:

Happy Wednesday, July 30!

Words Have Power… “What Do You Say About You?”

Align your worth and your yield via The Law of Return in your “Words.” #TheImageWorksCorporation

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

Cold War Strategy: US hits Russian energy & finance sectors with more sanctions

The United States announced a new round of sanctions against Moscow, accusing the Kremlin of supporting anti-Kiev militias in eastern Ukraine and threatening to cripple the Russian economy....
TheIWC_AJA's insight:

Happy Wednesday, July 30!

Words Have Power… “What Do You Say About You?”

Align your worth and your yield via The Law of Return in your “Words.” #TheImageWorksCorporation

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

Life at Dell: Finance Development Program

Dell's Finance Development Program (FDP) is a two-year career development program that allows entry-level team members in Global Finance to participate in six-month rotations to build their...
TheIWC_AJA's insight:

Happy Wednesday, July 30!

Words Have Power… “What Do You Say About You?”

Align your worth and your yield via The Law of Return in your “Words.” #TheImageWorksCorporation

more...
No comment yet.
Scooped by TheIWC_AJA
Scoop.it!

See The Love

See The Love | Small Business Development | Scoop.it

1 John 3:1Amplified Bible (AMP

See what an incredible quality of love the Father has given (shown, bestowed on) us, that we should [be permitted to] be named and called and counted the children of God!

And so we are!

The reason that the world does not know (recognize, acknowledge) us is that it does not know (recognize, acknowledge) Him.

TheIWC_AJA's insight:

Happy Wednesday, August 20, 2014.

#JOY! #TRUTH

I SEE it in my Vision;

I Believe it in my Mission;

I Have it in my Reality; #Prosper.

The Image Works Corporation

more...
No comment yet.