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Following Digital Breadcrumbs: Turning Unstructured Data Into Dollars and Cents

Following Digital Breadcrumbs: Turning Unstructured Data Into Dollars and Cents | Small Business Development | Scoop.it
For marketers, unstructured human information is a goldmine. The key to tapping into this goldmine of data is embracing a meaning-based approach to analyzing human information.

 

Unstructured human information makes up 90 percent of all known Big Data, and it's growing exponentially. For example, with more than one billion users, there are 700 Facebook updates per second. People tweet 340 million times per day, and there are 105 Google Plus updates per second. On a daily basis it is estimated that we collectively produce 2.5 quintillion bytes of data, and the growth rate is so high that 90 percent of all information ever created was produced in the past two years alone.

 

For a marketer, this unstructured human information is a goldmine. If a marketer can tap into the customer clicks and conversations happening every second and derive meaning from it, he or she can better understand each customer and deliver an optimized, personalized experience to that customer across their preferred channel and medium.

 

But actually doing this is the rub. The challenges are around volume and variety. Until recently, the quantity and speed of data has meant that by the time you are able to analyze it, it was no longer relevant. You can deal with problems of scale related to structured data by throwing increasing amounts of hardware and software at it. But human information in the form of call center conversations, social media interactions, video, images, web content, emails, and texts, doesn't fit cleanly into a database like structured data does. To understand and act on human information, you need software that can recognize concepts and ideas in this ocean of data.

 

The key to tapping into this goldmine of data is to embrace a meaning-based approach to analyzing human information. By applying the ability to understand meaning of how the customer is interacting with a brand across all channels—the web, social, mobile, call center, and in-store, businesses can get a view of all of their data, not only the 10 percent of neat, structured data, but the entire 100 percent.

 

Customer browsing and purchasing habits create sizeable data trails. Coupled with social media integration, they can allow content to be very effectively targeted. For example, a major retail brand uses meaning-based technology to track which store sales result from different online marketing methods, including its marketing emails. The technology provides insight into which customers are responsive and which methods work. In another example, a major auto rental company uses a meaning-based approach to marketing to automatically test and analyze the optimal price point for GPS devices across segmented customer groups ensuring they are optimizing revenue.

 

And it's not just retail. A bank keeping an eye on the social conversation around its industry may notice an emerging discontent around the fees competitors are charging for the use of ATMs. The bank, which does not charge fees for ATM use, could allocate more of its online ad spend to trigger off the key words 'no ATM fees,' thus connecting with customers who may be doing online searches or considering a bank switch. The bank's campaigns could be automatically adjusted to highlight the fact that they do not charge ATM fees.

 

With the right marketing platform, marketers can even use the digital breadcrumbs left by a customer on their shopping journey to be predictive about what is going to attract a new customer or encourage an existing customer to act.

 

For example, marketers can modify offers in real time, or make changes to creative assets on websites (where the 'buy' button is, even what color it is) in response to the discovered customer themes and insights. Essentially, marketers can take that insight—in real time—and leverage it to create a better, more customized experience, uncover new opportunities for engagement, and adjust current practices. Capturing and understanding real-time unstructured data can help drive product development.

 

Analysts predict that within a few years, the CMO will have a larger IT budget than the CIO. While this will enable the CMO to better leverage the opportunities discussed in this article, it also means the spotlight will shine brighter and hotter, and ROI will be examined closely. Marketers and brand managers need to turn their attention to the benefits of a meaning-based approach to marketing while the revolution is at its early stages.

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The Image Works Blog

The Image Works Blog | Small Business Development | Scoop.it

Introducing... Miss Way too Fierce and totally got it going on...

Superstar, Production Cook, Future Restauranteur,

Epiphany Brittanya Smith.

The princess of The Image Works Corporation.

#WorkThat!  Thank you, #T.D.Jakes.

#TheImageWorksCorporation, #TheJOY!

TheIWC_AJA's insight:

Happy Friday, October 10, 2014.

Welcome to… #TheKingdomofHisDearSon

TheKingdomofHisDearSon experience   Did you know [?]

God’s #empowerment::blessing to Man: male and female is

#TheWord… especially, spoken, #Beloved. #3John2.

#TheJOY! #TheImageWorksCorporation. #NowBelieve!

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Faith groups speak out against Obama's decision to delay immigration reform - Deseret News

Faith groups speak out against Obama's decision to delay immigration reform - Deseret News | Small Business Development | Scoop.it
Salon Faith groups speak out against Obama's decision to delay immigration reform Deseret News Acknowledging the difficult political climate the president has to negotiate, Eddie Carmona, campaign manager for the faith-based PICO National Network's...
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Happy Saturday, September 20, 2014. Greetings Businessman and Businesswoman, It is an Economic World. Macro: Sozo (Salvation) Micro: Believe. Let us effect change in a meaningful manner. #TheJOY! #TheSoZoëLife; #TheImageWorksCorporation.

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The Image Works Blog

The Image Works Blog | Small Business Development | Scoop.it

“The Advantage of being ‘Uniquely You”

 

(East Providence, RI, USA, Wednesday, August 20, 2014. ) When a Master Designer, in the process of creating a masterpiece, changes colors and patterns at different intervals, in order to create the image that the Master Designer has in their Vision, would we who are the onlookers (witnesses) label it a “Failure?” Of course the answer is, “no.”

 

Consider, why do we who are in God’s “Process of Life,” label the incremental development (The Some 30, 60, Some 100 Fold, and, Newness of Life) of others in their “Change Process/Developmental stages” a failure? 

 

TheIWC_AJA's insight:

Happy #FashionForwardFriday, October 10, 2014. #TheKingdomofHisDearSon experience... Consider.. Why do we who are in God’s “Process of Life,” label the incremental development (The Some 30, 60, Some 100 Fold, and, Newness of Life) of others in their “Change Process/Developmental stages” a failure? 

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The Image Works Blog

The Image Works Blog | Small Business Development | Scoop.it

The Blessing of The Lord maketh rich and He adds no sorrow with it. It is written Proverbs 10:22. Do you believe?  I believe. So, when is the last time you were sorrowful? Me? It’s been a while.

#The JOY! #TheImageWorksCorporation. 

Happy #FashionForwardFriday, October10, 2014.

Welcome to… #TheKingdomofHisDearSon.

The Kingdom of His Dear Son experience 

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Happy #FashionForwardFriday, October 10, 2014.

 Welcome to… #TheKingdomofHisDearSon

The Kingdom of His Dear Son experience Is #prospering a #TopPriority for #You?

It is for #God, Beloved. #3John2. #TheJOY! #TheImageWorksCorporation.

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Pinning for PR: 3 successful Pinterest campaigns

Pinning for PR: 3 successful Pinterest campaigns | Small Business Development | Scoop.it

With each passing day, PR is being nudged away from the familiar comfort of text-based communications to more visual forms of communications, especially in digital campaigns. 

Today, among other platforms, Pinterest must be part of your social PR campaign strategy, especially if your target audience is female. It’s easy to dismiss Pinterest as a site where women just share pictures of fashion and food, but do so at your peril. Consider this: 

• One-third of the women in the U.S. use Pinterest, according to Pew Research Center’sSocial Media Update 2013.
• 85 percent of the estimated 40.1 million monthly Pinterest users in the United States in 2014 are female.
• New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third-most popular sharing channel in the fourth quarter of 2013.
• Pinterest is the channel of choice for moms, who share three times more than the average user, according to MarketingLand.com.


Still need to be convinced? Here are three examples of creative and effective PR campaigns using Pinterest as a central communications hub: 


Via Jeff Domansky
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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Jeff Domansky's curator insight, July 31, 2014 10:20 PM

Pinterest and PR can be a winning combination when integrated as these three successful campaigns show.

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Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek

Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek | Small Business Development | Scoop.it
Don't act surprised. You knew it was coming, and the brands knew it was coming. The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it.

Via Jeff Domansky
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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Jeff Domansky's curator insight, July 31, 2014 10:08 PM

It's not to late for your brand to Jump the Sharknado 2 too! ;-)

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Arup | Thoughts | Legislation is making BIM happen

Arup | Thoughts | Legislation is making BIM happen | Small Business Development | Scoop.it
RT @ArupThoughts: How can we unlock the full potential of #BIM? A change in procurement mindsets http://t.co/om3A6il82h http://t.co/9HoQZer…
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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Twitter: the future's bright - but more like Facebook than ever

Twitter: the future's bright - but more like Facebook than ever | Small Business Development | Scoop.it
Twitter’s quarterly results were unexpectedly positive, but its plans point to ditching replies and moving to a Facebook-style curated feed.
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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Oracle slashes Larry Ellison's stock options following shareholder discontent

Oracle slashes Larry Ellison's stock options following shareholder discontent | Small Business Development | Scoop.it
Oracle slashes Larry Ellison's stock options following shareholder discontent http://t.co/WOr6Gdo0xu #Technology
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Happy Wednesday, July 30!

Words Have Power… “What Do You Say About You?”

Align your worth and your yield via The Law of Return in your “Words.” #TheImageWorksCorporation

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Within grasp: A world without (charging) wires - Fortune

Within grasp: A world without (charging) wires - Fortune | Small Business Development | Scoop.it
Within grasp: A world without (charging) wires
Fortune
Last month, it was revealed that Toyota had plans to release a plug-in electric Prius in 2016 that needed no plug at all to recharge, thanks to wireless technology from a U.S.
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Words Have Power… “What Do You Say About You?”

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Cold War Strategy: US hits Russian energy & finance sectors with more sanctions

The United States announced a new round of sanctions against Moscow, accusing the Kremlin of supporting anti-Kiev militias in eastern Ukraine and threatening to cripple the Russian economy....
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Words Have Power… “What Do You Say About You?”

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Life at Dell: Finance Development Program

Dell's Finance Development Program (FDP) is a two-year career development program that allows entry-level team members in Global Finance to participate in six-month rotations to build their...
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Words Have Power… “What Do You Say About You?”

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See The Love

See The Love | Small Business Development | Scoop.it

1 John 3:1Amplified Bible (AMP

See what an incredible quality of love the Father has given (shown, bestowed on) us, that we should [be permitted to] be named and called and counted the children of God!

And so we are!

The reason that the world does not know (recognize, acknowledge) us is that it does not know (recognize, acknowledge) Him.

TheIWC_AJA's insight:

Happy #FashionForwardFriday, October 10, 2014. 

#JOY! #TRUTH

I SEE it in my Vision;

I Believe it in my Mission;

I Have it in my Reality; #Prosper.

The Image Works Corporation

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Small Business Optimism Improves, Still Low - WABE 90.1 FM

Small Business Optimism Improves, Still Low - WABE 90.1 FM | Small Business Development | Scoop.it
Small Business Optimism Improves, Still Low
WABE 90.1 FM
“Small business owners, frankly, are very reluctant to go out and hire somebody," says Kyle Jackson, head of Georgia's chapter of the NFIB.
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Happy Friday, September 12, 2014. Greetings Businessman and Businesswoman, It is an Economic World. Macro: Sozo (Salvation) Micro: Believe. Let us effect change in a meaningful manner. #TheJOY! #TheSoZoëLife; #TheImageWorksCorporation.

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The Image Works Blog

The Image Works Blog | Small Business Development | Scoop.it

 Welcome to… #TheKingdomofHisDearSon

The Kingdom of His Dear Son experience  God is Love… Glorious Perfect Love. With this understanding, when does God allow “hate” in His Presence… never! As a matter-of-fact, God commands respect and; thus, the Man (male and female) response would be repentance to maintain the Glorious Perfect Love relationship with The Eternal Living God.

 

Do not allow unforgiveness to consume you. Remember, the atomic measurement of Glorious Perfect Love is still love or by Man’s (male and female) observation may be labeled, “like.”

 

“Be Empowered To Prosper.” 

Thank You, Cartier (Photo credit).

 

TheIWC_AJA's insight:

Happy #FashionForwardFriday, October 10 2014.

Welcome to… #TheKingdomofHisDearSon.

The Kingdom of His Dear Son experience .

God is Love… Glorious Perfect Love. 

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The Image Works Blog

The Image Works Blog | Small Business Development | Scoop.it

Complete JOY… Complete JOY… Complete JOY, My JOY is complete… How is your Joy? It is written, John 15:11.

Jesus said, “It is finished.” This is how I know My JOY is complete.

How is your JOY? #Rejoice. Luke 10:19 and 20. 

#TheJOY! #TheImageWorksCorporation

Happy #FashionForwardFriday, October 10, 2014. 

#TheKingdom of His Dear Son experience 

TheIWC_AJA's insight:

My JOY is complete… How is your Joy?  #JOHN1511.

#TheJOY! #TheImageWorksCorporation.

Happy #FashionForwardFriday, October 10, 2014. 

#Welcome to… #TheKingdomofHisDearSon.

The Kingdom of His Dear Son experience. 

 

 

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Unusual and Useful Twitter Search and Filtering Techniques

Unusual and Useful Twitter Search and Filtering Techniques | Small Business Development | Scoop.it

If you follow more than a handle of accounts, your Twitter stream can quickly become a firehose of irrelevant information. Because of this, many veteran users never visit their stream. Instead, they create lists or run saved searches.


Here are a few other options to help you filter your Twitter stream for more useful, relevant, information....


Via Jeff Domansky
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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Jeff Domansky's curator insight, July 31, 2014 10:33 PM

Your Twitter stream can quickly become a firehose. Turn down the noise with these excellent Twitter search and filtering techniques.

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Why Instagram Ads Could be Huge for Facebook's Mobile Empire

Why Instagram Ads Could be Huge for Facebook's Mobile Empire | Small Business Development | Scoop.it
It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.

Via Jeff Domansky
TheIWC_AJA's insight:

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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Jeff Domansky's curator insight, July 31, 2014 10:16 PM

Facebook considers its next moves with huge revenue on the horizon for Instagram ads.

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Tweet from @SenSanders

Tweet from @SenSanders | Small Business Development | Scoop.it
The Senate is now voting on the Sanders-Miller veterans care legislation. http://t.co/0isu6EbOuo
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Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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Commission finalises new CAP reform direct payment rules - News, analysis and expert comment on the CAP, agriculture, agribusiness, farm trade and the food industry worldwide

Commission finalises new CAP reform direct payment rules - News, analysis and expert comment on the CAP, agriculture, agribusiness, farm trade and the food industry worldwide | Small Business Development | Scoop.it
RT @Tim_AgraEurope: #Commission finalises new #CAPreform direct payment rules: http://t.co/DLwUb0Jbwi #CAP
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Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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4 Leadership Skills You Need, No Matter How High You Rank

In a recent survey, researchers found these abilities are essential whether you're a middle manager or the CEO.
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Investing Successfully in Technology

From 3D printing to wearable internet devices, technology is changing how we live and work. It's giving investors a reason to smile, too. In the video, Michael Strobaek, Global Chief Investment...
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Words Have Power… “What Do You Say About You?”

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North Carolina Offer to Purchase and Contract - PDFfiller

North Carolina Offer to Purchase and Contract - PDFfiller | Small Business Development | Scoop.it
Do your due diligence with NC standard form 2-T! Facilitate the signing and tracking of North Carolina Offer to Purchase and Contract using PDFfiller. (What does 'due diligence' mean in North Carolina?
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DOWNLOAD Boachsoft Finance 2012 FULL VERSION

Download link: http://litle.me/342633 Boachsoft Finance 2012 new Boachsoft Finance 2012 netload Boachsoft Finance 2012 keygen Boachsoft Finance 2012 serial Boachsoft Finance ...
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2014 Big Ten media days roundtable - ESPN (blog)

2014 Big Ten media days roundtable - ESPN (blog) | Small Business Development | Scoop.it
Bleacher Report
2014 Big Ten media days roundtable
ESPN (blog)
CHICAGO -- Big Ten media days are in the books and the countdown to the 2014 season can officially begin.
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