Small Business De...
Follow
Find
611 views | +0 today
Small Business Development Advice
Concepts Small Businesses need to understand to succeed
Curated by Dotty Scott
Your new post is loading...
Your new post is loading...
Scooped by Dotty Scott
Scoop.it!

The 5 Questions You Should Ask to Nail Your Product Messaging

The 5 Questions You Should Ask to Nail Your Product Messaging | Small Business Development Advice | Scoop.it
The questions marketers should ask during product messaging testing.
more...
No comment yet.
Scooped by Dotty Scott
Scoop.it!

Amazon Book Reviews Deleted in a Purge Aimed at Manipulation

Amazon Book Reviews Deleted in a Purge Aimed at Manipulation | Small Business Development Advice | Scoop.it
Amazon’s decision to delete thousands of book reviews has generated an uproar, but the company has not offered a public explanation for the sweeping purge.
more...
No comment yet.
Scooped by Dotty Scott
Scoop.it!

12 Common Online Video Marketing Mistakes

12 Common Online Video Marketing Mistakes | Small Business Development Advice | Scoop.it
Many online videos are ineffective, usually because easily avoidable mistakes are made when it comes to the production or implementation of the video.
Dotty Scott's insight:

Are you using Video yet?  If not - why not?

more...
No comment yet.
Scooped by Dotty Scott
Scoop.it!

13 Hilarious Examples of Truly Awful Stock Photography

13 Hilarious Examples of Truly Awful Stock Photography | Small Business Development Advice | Scoop.it
Browse through some of the hilariously awful stock photography marketers use.
Dotty Scott's insight:

Unique imagery is always better- but can be more expensive ir time consuming to create,

more...
No comment yet.
Scooped by Dotty Scott
Scoop.it!

101 Ways To Get More Local Customers

101 Ways To Get More Local Customers | Small Business Development Advice | Scoop.it

This exhaustive list of resources and expert advice (actually well over 101 of them!

more...
No comment yet.
Rescooped by Dotty Scott from YouTube Tips and Tutorials
Scoop.it!

Publish or Perish: Why Video is Crucial to Your Content Strategy

Publish or Perish: Why Video is Crucial to Your Content Strategy | Small Business Development Advice | Scoop.it

Video is easier than one thinks - well worth the small learning curve to use video on your websites, blogs, and socila media.


Via Ileane Smith
more...
No comment yet.
Scooped by Dotty Scott
Scoop.it!

Are you Marketing your Why? | Your Online Marketing Answer

Are you Marketing your Why? | Your Online Marketing Answer | Small Business Development Advice | Scoop.it
This is a VERY interesting take on marketing. Distinguish your company by marketing your Why before the benefits of the product or service.
more...
No comment yet.
Rescooped by Dotty Scott from YouTube Tips and Tutorials
Scoop.it!

How to get more views for your videos – 13 Youtube Ranking Factors

How to get more views for your videos – 13 Youtube Ranking Factors | Small Business Development Advice | Scoop.it

How to get more views for your videos on Youtube, the main ranking factors that Youtube uses to position your videos in the search results.


Via Ileane Smith
more...
No comment yet.
Rescooped by Dotty Scott from Marketing with Pinterest Guide
Scoop.it!

Smart Marketing on Pinterest « Start Up Blog

Smart Marketing on Pinterest « Start Up Blog | Small Business Development Advice | Scoop.it
I love it when I see an emerging social channel used in a way that redefines what can be done. I've just seen Pinterest used in such a way by Australian Road Safety consort the TAC. While it's easy to see the link between ...

Via Barry Canada
more...
No comment yet.
Rescooped by Dotty Scott from Basic Blog Tips
Scoop.it!

How Ms. Ileane Spreads Interesting Ideas to Strengthen and Embrace Her CommunityScoop.it

How Ms. Ileane Spreads Interesting Ideas to Strengthen and Embrace Her CommunityScoop.it | Small Business Development Advice | Scoop.it

This week, we put Ileane Smith in the Scoop.it Spotlight. Ileane has found many ways to benefit from curation and find success on Scoop.it.


Via Ileane Smith
more...
neulabs's comment, October 31, 2012 12:03 PM
great job IIeane
Ileane Smith's comment, October 31, 2012 12:27 PM
Thanks neulabs
Rescooped by Dotty Scott from Marketing Planning and Strategy
Scoop.it!

9 Blogging Lessons for Ecommerce Merchants - Practical Ecommerce

9 Blogging Lessons for Ecommerce Merchants - Practical Ecommerce | Small Business Development Advice | Scoop.it

9 Blogging Lessons for Ecommerce Merchants. The science part requires that bloggers use the latest search-engine-optimization tactics. The art is to hone writing and editing skills.


Via Joy Bhattacharya, Jon Turino
more...
No comment yet.
Rescooped by Dotty Scott from Marketing Planning and Strategy
Scoop.it!

New opt-in feature would allow fans to see all updates from Facebook Pages

New opt-in feature would allow fans to see all updates from Facebook Pages | Small Business Development Advice | Scoop.it

Here is some news that should put a lot of business owners at ease (for the time being).

 

Facebook will soon release a new feature that allows fans to get a notification every time a Facebook Page they follow posts something new.

 

What do you think of this new option?


Via Cendrine Marrouat - SocialMediaSlant.com, Jon Turino
more...
Cendrine Marrouat - SocialMediaSlant.com's comment, November 1, 2012 9:02 PM
Thank you for sharing my article, Jon!
Rescooped by Dotty Scott from Business Development Program
Scoop.it!

Visual Content Marketing: Capture and Engage Your Audience

Content is evolving. No longer are white papers and webinars the secret to inbound marketing success, visual is becoming the norm.

Via 30SimpleSystems
more...
Barbara Saunders's curator insight, December 21, 2012 4:49 PM

I believe this. Writers, what do you think?

Rescooped by Dotty Scott from Home Business and Blogging
Scoop.it!

Three Steps to Effective Business Writing

Three Steps to Effective Business Writing | Small Business Development Advice | Scoop.it
Writing is a critical skill for today's professionals. Here are there steps to help you develop your business writing skills.

Via timethief, Philip Alex
more...
Jon Turino's curator insight, December 24, 2012 6:07 PM

Thanks for scooping this one, Dotty. Writing skill improvement is an ongoing need for all of us.

Scooped by Dotty Scott
Scoop.it!

How To Get More Clients Just Like Your Best One

Mike Michalowicz, Author of The Pumpkin Plan, shares "the frequency strategy" as it applies to getting more client just like your best clients.
more...
Jon Turino's curator insight, December 27, 2012 8:33 PM

Thanks to Dotty Scott for putting this up on her Small Business Development Advice topic page. Great info.

Scooped by Dotty Scott
Scoop.it!

SEO 101: How Your Website’s Structure Affects its SEO

SEO 101: How Your Website’s Structure Affects its SEO | Small Business Development Advice | Scoop.it
An informative on how your website’s natural search success depends largely on the site's underlying structure.
Dotty Scott's insight:

Some great informaion here about basic optimization.

more...
No comment yet.
Scooped by Dotty Scott
Scoop.it!

Key Tips to Optimize for the New YouTube [Creator's Tip #69]

YouTube updated their design again last week! Here's everything you need to know as a creator how to optimize your channel to engage viewers on the new YouTu...
Dotty Scott's insight:

YouTube new layout is focusing on more playtime for our Channels.

more...
No comment yet.
Rescooped by Dotty Scott from Basic Blog Tips
Scoop.it!

The Ultimate Business Blogging How To Guide

The Ultimate Business Blogging How To Guide | Small Business Development Advice | Scoop.it

You can learn how to make a successful blog by reading other blogs, but often it's hard to find it all in once place. Here’s my Ultimate How-to guide for your company blog with links to specific articles to get detailed information in the areas you or your business need the most help.
Skim the key points and dig into the articles that address the most important topics for your company. Let me know in the comments what other sections would be helpful!

 

How To Make Connections and Build Community
Ideally, you’re not “distributing” content one way – you’re building a network as well as a community centered around your blog or your company.
14 Ways to Build Strategic Relationships With the Who’s Who of Social Media (Copyblogger)
10 Ways To Create Community With Your Blog Readers (Basic Blog Tips)

 


Via Ileane Smith
more...
No comment yet.
Scooped by Dotty Scott
Scoop.it!

How Elynn Fish Jumpstarted her Consulting Business with CurationScoop.it

How Elynn Fish Jumpstarted her Consulting Business with CurationScoop.it | Small Business Development Advice | Scoop.it

Elynn Fish started her career in the corporate business world. Before the dominance of social media, she was part of a think tank building internal digital communications platforms.

more...
No comment yet.
Rescooped by Dotty Scott from The Perfect Storm Team
Scoop.it!

Why Facebook's News Feed Changes Are A Step Too Far

Why Facebook's News Feed Changes Are A Step Too Far | Small Business Development Advice | Scoop.it

Soon after Facebook made changes to its news feed that annoyed marketers, we test out two different posts, one popular and unpaid and one paid but unpopular, to see just how much of a difference there was between the two...


Via Stan Smith
more...
No comment yet.
Rescooped by Dotty Scott from Basic Blog Tips
Scoop.it!

9 Reasons to Use Press Release Distribution For Off-Page SEO

9 Reasons to Use Press Release Distribution For Off-Page SEO | Small Business Development Advice | Scoop.it

So you've done all of your on-page SEO and have been religiously checking and updating all your social media profiles - well done. But I'm afraid that isn't quite enough if you thought all that could get you to the top of SERPs.


Via Ileane Smith
more...
No comment yet.
Rescooped by Dotty Scott from Basic Blog Tips
Scoop.it!

5 Actionable Tips to Make Your Blog Successful

5 Actionable Tips to Make Your Blog Successful | Small Business Development Advice | Scoop.it

Blog post at Blog Tips for a Better Blog - We Blog Better : Who else wants to be successful in blogging?

Hands down..

Here are 5 tips to make your blog successful...Three ways to become a great copywriter:
Read more (so that you can steal others writing style) – great writers don’t imitate, they steal!
Write more (practice makes a writer great writer)
Edit more (caution: don’t edit while writing, editing should be done after writing)
Use the word YOU as many times as possible. This will directly impact on your blog, are YOU getting me?


Via Ileane Smith
more...
No comment yet.
Rescooped by Dotty Scott from YouTube Tips and Tutorials
Scoop.it!

5 Ways To Use Marketing Videos On Your Site - Small Business Trends

5 Ways To Use Marketing Videos On Your Site - Small Business Trends | Small Business Development Advice | Scoop.it

I’m guessing you’ve heard about the power of video to your marketing efforts, right? For example, did you know that including video on website landing pages makes them 53 percent more likely to show up on the first page of Google?


Via Ileane Smith
more...
No comment yet.
Scooped by Dotty Scott
Scoop.it!

3 Ways Podcasting Can Land You Customers | Social Media Examiner

3 Ways Podcasting Can Land You Customers | Social Media Examiner | Small Business Development Advice | Scoop.it

Podcasting: Learn how to get access to an immense audience, form deeper relationships with prospects and gain more customers with podcasts.

more...
No comment yet.