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Small Business Development Advice
Concepts Small Businesses need to understand to succeed
Curated by Dotty Scott
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Videoconferencing Tools Compared: Seven Low-Cost Solutions

Videoconferencing Tools Compared: Seven Low-Cost Solutions | Small Business Development Advice | Scoop.it

 

 


Via Robin Good, Barbara Saunders, Kathie Nelson
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Jim Lerman's curator insight, December 21, 2012 2:08 AM

When it comes to tools, Robin Good is one of the best sources of information.

LLatipi's curator insight, December 21, 2012 4:55 AM

Great tools for real-time online communication.

Kathie Nelson's curator insight, February 27, 2013 11:34 AM

The world of online meetings is changing. Get the latest review of the top 7 tools here. Thanks, @Barbara Saunders

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Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen

Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen | Small Business Development Advice | Scoop.it
Social media and content marketing require customer trust to help build and extend your 360° brand. Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media.

Via Jon Turino
Dotty Scott's insight:

Building Trust is not optional

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Jon Turino's curator insight, January 31, 2013 9:39 PM

Some very good info from Heidi in here.

Sigrid de Kaste's curator insight, February 2, 2013 11:35 PM

Some valid points here...and need to be considered for company and entrepreneur alike...

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Website Design and Development | Vancouver WA | 360-607-4767

Website Design and Development | Vancouver WA | 360-607-4767 | Small Business Development Advice | Scoop.it
Website design and development by Premium Websites, LLC. Business websites that perform and bring you more clients and sales. 360-607-4767
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5 Content Marketing Trends for 2013 You Haven't Heard Yet | ClickZ

5 Content Marketing Trends for 2013 You Haven't Heard Yet | ClickZ | Small Business Development Advice | Scoop.it
Five content marketing trends that speak to the continual drive toward developing quality content on the independent web.
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Unleash Your Creativity in the Brother "Back to Business" Contest - $500 Prize Suite - BizSugar blog

Unleash Your Creativity in the Brother "Back to Business" Contest - $500 Prize Suite - BizSugar blog | Small Business Development Advice | Scoop.it
Just imagine the pizzazz a great-looking business card, calendar, poster, brochure or mailer can add to your business.

Via Ileane Smith
Dotty Scott's insight:

If you are in need of a new printer...

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Jon Turino's curator insight, January 23, 2013 2:02 PM

Thanks to Dotty for scooping this. Thought I'd pass it along.

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10 Questions To Ask Before Starting A New YouTube Channel | TubeGeeks

10 Questions To Ask Before Starting A New YouTube Channel | TubeGeeks | Small Business Development Advice | Scoop.it
These ten questions will get you thinking about your goals for your new channel and will get you on the right track to YouTube success.

Via Ileane Smith
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The 3 F’s of Incredible Landing Page Design

The 3 F’s of Incredible Landing Page Design | Small Business Development Advice | Scoop.it
The user experience ("UX" for you techies out there) is made up of three factors: Focus, Feeling, and Functionality. Understanding these three factors is muy importante to having a successful landing page design.
Dotty Scott's insight:

I agree with this article about Landing Pages

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When Press Releases Do (and Don't) Help Your Marketing

When Press Releases Do (and Don't) Help Your Marketing | Small Business Development Advice | Scoop.it
Learn about how to use press releases in your marketing, and when they're not so useful.
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An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]

An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA] | Small Business Development Advice | Scoop.it
A breakdown of the ROI of email marketing vs. direct mail using an example from a case study published by the Harvard Business Review.
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Failing to Start: Why We Accept Mediocrity and How to Change

Failing to Start: Why We Accept Mediocrity and How to Change | Small Business Development Advice | Scoop.it
Do you accept your lot in life? Are you afraid of starting something new? To learn how to accept who we are and how to make a change, I interview Seth God
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A very worth while listen!

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The Two Words That Determine Your Success In Life » Mike Michalowicz

The Two Words That Determine Your Success In Life » Mike Michalowicz | Small Business Development Advice | Scoop.it
There are two words that determine your success in life. No matter where you stand in life, the words I AM have determined it.
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5 Online Video Marketing Statistics You Should Know — It's All About Revenue: The Revenue Marketing Blog

5 Online Video Marketing Statistics You Should Know — It's All About Revenue: The Revenue Marketing Blog | Small Business Development Advice | Scoop.it
Today’s infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner.
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How to Create a Membership Program that Rocks : @ProBlogger

How to Create a Membership Program that Rocks : @ProBlogger | Small Business Development Advice | Scoop.it
This is a guest post by Mary Jaksch of A-List Blogging Bootcamps. Many bloggers dream of adding a membership program ...
Dotty Scott's insight:

Have you thought about a Membership Program?

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Jon Turino's curator insight, December 29, 2012 6:52 PM

Thanks, Dotty, for catching this one. Interesting.

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9 Insider Tips for Creating a Killer Explainer Video | KISSmetrics

9 Insider Tips for Creating a Killer Explainer Video | KISSmetrics | Small Business Development Advice | Scoop.it

Excerpted from article:
"Here are 9 insider tips for creating a killer explainer video that clearly describes your business and drives more sales.

1. It’s All About the Script:
A well written script is the key to a successful explainer video. It’s the foundation upon which everything else is built. In most cases, it helps to have an “outsider” write the script. Choose someone who can take a fresh look at your company and explain it in a way that anyone can understand.

2. The Shorter the Better:
According to writer and creative director, Helen Klein Ross, “the less you say, the more likely people are to remember.” We realize you have a lot you want to tell people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next step.
The typical rule of thumb in the industry is 150 words per minute.

3. KISS (Keep it Simple Silly):
Good explainer videos focus on 4 simple things:
- The problem – Address the pain your customers are having (0:00-0:20)
- The solution – Introduce your product or service as the answer (0:20-0:25)
- How it works – Briefly describe how it works or how to get started (0:25-0:50)
- A call to action – Tell people what to do next (0:50-0:60)

4. Benefits, not Features:
It’s the benefits that really matter to customers.
Instead of droning on about technical nonsense, tell people how your product or service is going to make their lives better.

5. Use a Professional Voice:
There are plenty of options out there, but a good place to start is Voices.com.

6. Have Some Fun:
It’s important to develop a video that resonates with your audience. But we’ve found that regardless of who’s watching one thing is always true – people love to be entertained.
Adding something a little different to your video, whether it’s humor, a surprise, or something downright wacky, can go a long way.

7. Visuals are Secondary:
The key is using visuals that help illustrate the story and reinforce the voiceover. You’re not looking to create the next Avatar. In fact, too much detail and whizbang visual effects can distract from the message

8. Set the Tone with Music:
Most of the time we research music after the video is complete, locating a tune that fits the mood. We often use services like Premiumbeat.com, Tunefruit, or audiojungle that have thousands of options for $100 or less.

9. Plan for the Launch:
A successful video launch consists of 3 things:
- Select a video host...
- Have a marketing plan...
- Integrate the video on your website..."

 


Read full original article here:

http://blog.kissmetrics.com/creating-a-explainer-video/

 

 


Via Giuseppe Mauriello, Jon Turino
Dotty Scott's insight:

I agree with the audio - it is essential to have great audio.  For me though the script is too much of a process that I skip (I am sure people know however).

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Yinc Videos's curator insight, April 26, 2013 11:16 PM

Have to say I really like this video

www.ydraw.com

 

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Whiteboard Video Samples 

Amazing videos we created for Amazing Companies:http://ydraw.com/ydraw-video-samples/

 

Creative Video that Inspire

http://www.ydraw.com  

 

<a href=”http://ydraw.com”>Video Scribing</a>

<a href=”http://ydraw.com”>Whiteboard Video</a>

<a href=”http://ydraw.com”>Animation Video</a>

<a href=”http://ydraw.com”>Explainer Video</a>

<a href="http://ydraw.com/writing-a-script/5-step-guide-to-writing-a-script-the-made-to-stick-way">How to Write the PERFECT script</a>

 

<a href="https://plus.google.com/101199241074272105224/?rel=author&quot;&gt;+Jace Vernon</a>

Yinc Videos's comment, April 26, 2013 11:17 PM
This is one of the better videos www.ydraw.com
Elsie Whitelock's curator insight, May 5, 2013 8:49 AM

short and sweet help..

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Attract Customers & Prospects By Seeking Commonality

Mike Michalowicz, Author of The Toilet Paper Entrepreneur and The Pumpkin Plan, presents to members of New Jersey's Entrepreneurs Organization on how to attr...
Dotty Scott's insight:

Who knew wearing a wedding ring coukd increase sales 30%?

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How a Headline Made the Difference Between 100 and 5000 Visits

How a Headline Made the Difference Between 100 and 5000 Visits | Small Business Development Advice | Scoop.it
Learn how writing a more provocative headline lead to an enormous increase in social media traffic.

Via Stan Smith
Dotty Scott's insight:

Headline do make a big difference.

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I Am A Failure

I Am A Failure | Small Business Development Advice | Scoop.it
Everyone experiences the I am a failure moment. It isn't really a truth, it is an interpretation of your circumstance. The fix? You need to find the it.
Dotty Scott's insight:

I love the idea of quiet desparation.

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5 Ways to Grow Your Email List With YouTube Videos

5 Ways to Grow Your Email List With YouTube Videos | Small Business Development Advice | Scoop.it

Via Ileane Smith
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ShaluSharma's comment, January 31, 2013 10:40 AM
Very interesting, will be looking into this. Thanks Ileane.
Ileane Smith's comment, January 31, 2013 10:58 AM
Good for you Shalu! Keep me posted on your results.
ShaluSharma's comment, January 31, 2013 11:03 AM
Thanks Ileane.
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How to Make Sure Your Website Passes the Dreaded Blink Test

How to Make Sure Your Website Passes the Dreaded Blink Test | Small Business Development Advice | Scoop.it
Review this checklist to see if your website passes the blink test.
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Jon Turino's curator insight, January 23, 2013 2:09 PM

An excellent post for evaluating your website. A "must read" article.

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Why Marketers Need to Rise Above the Deluge of Crappy Content

Why Marketers Need to Rise Above the Deluge of Crappy Content | Small Business Development Advice | Scoop.it
Read about the current state of content in the marketing world, and how adoption of content as a marketing tactic impacts our industry.
Dotty Scott's insight:

We have all heard the term Content Marketing...

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Jon Turino's curator insight, January 21, 2013 5:09 PM

Pardon me if I've duplicated this. Still a good read.

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4 Businesses Leveraging Storytelling With Images

4 Businesses Leveraging Storytelling With Images | Small Business Development Advice | Scoop.it
Have you noticed the importance of images in social media? Do you use images to tell stories about your business? Keep reading to discover four creative u
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Why Fake It ‘Til You Make It (Doesn't Work)

Why Fake It ‘Til You Make It (Doesn't Work) | Small Business Development Advice | Scoop.it
We have all been told to "act as if" and to "fake it 'til you make it." The problem is, it doesn't work. This article tells you why and what to do about it.
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11 Simple (But Critical) Tips for Creating Better Landing Pages

11 Simple (But Critical) Tips for Creating Better Landing Pages | Small Business Development Advice | Scoop.it
11 top tips for creating better converting landing pages.
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Jon Turino's curator insight, January 23, 2013 2:10 PM

An excellent article on landing page design. A "must read" article.

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Engaging Brand 413 - Is Podcasting a Serious BusinessTool - The Engaging Brand

Engaging Brand 413 - Is Podcasting a Serious BusinessTool - The Engaging Brand | Small Business Development Advice | Scoop.it

Welcome to the latest and free The Engaging Brand podcast covering social media, business ideas and brand marketing tips but before we start...  

Today Dave Thackeray, The Podcast Guy and host to Talknology joins me Anna Farmery to talk about whether podcasting is a serious business tool.


Via Ileane Smith
Dotty Scott's insight:

Why podcasting works

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7 Online Video Aggregators Reviewed

7 Online Video Aggregators Reviewed | Small Business Development Advice | Scoop.it
Finding your way around in the chaos that is online video can be a cumbersome task. A new breed of video aggregators is emerging, and they're trying to help you organize all the...
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