Small Business Development Advice
59
Concepts Small Businesses need to understand to succeed
Curated by Dotty Scott
Follow
Rescooped by Dotty Scott from Podcasts onto Small Business Development Advice
Scoop.it!

Engaging Brand 413 - Is Podcasting a Serious BusinessTool - The Engaging Brand

Engaging Brand 413 - Is Podcasting a Serious BusinessTool - The Engaging Brand | Small Business Development Advice | Scoop.it

Welcome to the latest and free The Engaging Brand podcast covering social media, business ideas and brand marketing tips but before we start...  

Today Dave Thackeray, The Podcast Guy and host to Talknology joins me Anna Farmery to talk about whether podcasting is a serious business tool.


Via Ileane Smith
Dotty Scott's insight:

Why podcasting works

No comment yet.
Dotty Scott is also curating
Social Media for Small Business Owners Small Business Blogging WordPress by Dotty Search Engine Optimization for Small Businesses
Discover Topics Dotty Scott is following
YouTube Tips and Tutorials The Perfect Storm Team Mobile Revolution Basic Blog Tips Podcasts Social Marketing Revolution
and 45 others
Your new post is loading...
Scooped by Dotty Scott
Scoop.it!

'Being Full of Sh*t Doesn't Work Anymore'

'Being Full of Sh*t Doesn't Work Anymore' | Small Business Development Advice | Scoop.it
Does advertising still have a place today? Take a look at what Jeff Rosenblum thinks in this Q&A.
No comment yet.
Scooped by Dotty Scott
Scoop.it!

13 Unconventional Landing Page Strategies To Increase Conversions | Heyo Hub

13 Unconventional Landing Page Strategies To Increase Conversions | Heyo Hub | Small Business Development Advice | Scoop.it
We talk about creating high converting landing pages, getting traffic that converts, and making the most out of your conversion points quite a bit
Dotty Scott's insight:

I had not thought about Rebelmouse in this way before.

No comment yet.
Rescooped by Dotty Scott from Mobile Revolution
Scoop.it!

Brands Go Mobile in 2013 - Adrants

Brands Go Mobile in 2013 - Adrants | Small Business Development Advice | Scoop.it
How Brands Can Go Mobile in 2013
Adrants
In fact, based on survey results from the Google Analytics Blog, 87 percent of marketers are planning to increase their mobile efforts in 2013.

Via Martin (Marty) Smith
Dotty Scott's insight:

I am going mobile with a Mobile App

Martin (Marty) Smith's curator insight, April 14, 7:42 AM

Brands know to go where the people are and mobile is where people are now. Good insight into HOW brands are going mobile with some #Stealthis tips here. 

Brands are often leading indicators. What they do YOUR marketing should be doing. In this case brands aren't on the bleed edge of mobile, but they are there now in a big way. 

Scooped by Dotty Scott
Scoop.it!

Personal Brand: Why is Personal Branding so important?

Personal Brand: Why is Personal Branding so important? | Small Business Development Advice | Scoop.it
Your Personal Brand on the Internet will either help you or hurt you. Take control of your Personal Brand to get better results with more sales or clients.
No comment yet.
Scooped by Dotty Scott
Scoop.it!

Mobile Websites How to Design and Build | MarketingZone

Mobile Websites How to Design and Build | MarketingZone | Small Business Development Advice | Scoop.it
No comment yet.
Scooped by Dotty Scott
Scoop.it!

15 Businesses to Admire for Consistent, Stellar Branding

15 Businesses to Admire for Consistent, Stellar Branding | Small Business Development Advice | Scoop.it
Look at 15 brands that have figured out how to have consistently stellar branding across all of their marketing assets.
No comment yet.
Rescooped by Dotty Scott from Mobile Revolution
Scoop.it!

How To Content Market For iPads & Mobile

How To Content Market For iPads & Mobile | Small Business Development Advice | Scoop.it
MarketingProfs.com (subscription)
How to Use the iPad for Content Marketing
MarketingProfs.com (subscription)
The iPad is, quite possibly, one of the best way for marketers to enhance their brand image and interact with customers.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, April 5, 9:35 PM

iPad Content Creation Tips
Great tips here for how to optimize your content for mobile and iPads in particular:

Create Customized Content

Create Visual Content

Create Accessible Collateral

Share Your Story

 

These tips are highly relevant for B2B since their content has to create a relationship and possibly make a sale. New studies are showing just how many customers make up their mind before they ever get on the phone. How do they do that? Your content marketing (or lack of same).

Good tips here for creating customer mobile content. Nothing says you GET IT quite as much as a responsive website, well tagged content rolling out in a highly visual format with a little gamification thrown in to promote engagement.

 

Scooped by Dotty Scott
Scoop.it!

What the Death of Google Reader REALLY Means

What the Death of Google Reader REALLY Means | Small Business Development Advice | Scoop.it
The death of Google Reader represents a shift in how people are consuming news and information. Here's what marketers should know.
No comment yet.
Scooped by Dotty Scott
Scoop.it!

How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy

How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy | Small Business Development Advice | Scoop.it
See how just one day of concentrated marketing effort can transform your nonprofit fundraising strategy.
Dotty Scott's insight:

Some great ideas for non profits!

No comment yet.
Scooped by Dotty Scott
Scoop.it!

10 Targeting Opportunities Most Marketers Are Missing Out On

10 Targeting Opportunities Most Marketers Are Missing Out On | Small Business Development Advice | Scoop.it
Learn what opportunities exist for more highly targeted marketing.
No comment yet.
Rescooped by Dotty Scott from Internet Marketing Strategy 2.0
Scoop.it!

Gather Valuable Feedback From Potential Customers with Google Consumer Surveys

Gather Valuable Feedback From Potential Customers with Google Consumer Surveys | Small Business Development Advice | Scoop.it
Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online.

Via Robin Good
Jon Turino's curator insight, March 10, 2:30 PM

Here's an interesting one fro Robin Good.

Gaurav Pandey's curator insight, March 14, 3:41 AM

It could turn out to be a great tool for entrepreneurs looking to launch a new business/product. Gauging the market size and customer segments can be a daunting task and at the beginning most people start with what can be best described as a set of hypotheses about who their target customers are and what's the best product - market fit. Google Surveys, coupled with the good old "get out of the building and talk to people" method is a great way to gather thsi information. 

Sergey Yatsenko's curator insight, May 7, 9:18 AM

Hi,  Robin.  Real  way  for  Technology  Transfer   of  Nanotechnology/New IP of Nano/.

Rescooped by Dotty Scott from Marketing Planning and Strategy
Scoop.it!

The Free Online Timeline Maker Is Here: Instant Timeline

The Free Online Timeline Maker Is Here: Instant Timeline | Small Business Development Advice | Scoop.it

Office Timeline is a free timeline maker PowerPoint add-in that allows you to easily create and share beautiful simple timelines, gantt charts, and project schedules.


Via Robin Good, Cendrine Marrouat - www.cendrinemarrouat.com, Jon Turino
MECIX's curator insight, March 4, 5:36 PM

Una nova aplicació per editar línies de tems

Philippe Trebaul's curator insight, March 5, 12:55 PM
Post on:    ALL ABOUT FACEBOOK WITH PHILIPPE TREBAUL ON SCOOP.IT  ALL ABOUT PINTEREST WITH PHILIPPE TREBAUL ON SCOOP.IT  ALL OF GOOGLE PLUS WITH PHILIPPE TREBAUL ON SCOOP.IT  Architecture et Urbanisme - Grands Projets de Construction Paris et IDF  JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT  MONSTER.FR WITH PHILIPPE TREBAUL  OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding and Professional networks  Philippe TREBAUL on SCOOP.IT - @TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris ?  SEO and RANKING OPTIMIZATION  START-UP et RESEAUX SOCIAUX - START-UP AND SOCIAL NETWORKS - @TREBAULPhilippe  START-UP et RESEAUX SOCIAUX PROFESSIONNELS - START-UP AND PROFESSIONAL SOCIAL NETWORKS - @TREBAULPhilippe  TECHNOLOGICAL PRINTING SOLUTIONS  WEB TO PRINT WITH COPTOS - www.coptos.com - 01 41 17 40 40 - ISSY-LES -MOULINEAUX   
The Free Online Timeline Maker Is Here: Instant Timeline.

From...

"Office Timeline is a free timeline maker PowerPoint add-in that allows you to easily create and share beautiful simple timelines, gantt charts, and project schedules".


The Free Online Timeline Maker Is Here: Instant Timeline via @AskDotty http://sco.lt/...

Randall Kapuscinski's curator insight, March 6, 10:38 AM

This seems like a very cool tool for managing schedules and tasks!

Rescooped by Dotty Scott from Personal Marketing Strategy
Scoop.it!

Videoconferencing Tools Compared: Seven Low-Cost Solutions

Videoconferencing Tools Compared: Seven Low-Cost Solutions | Small Business Development Advice | Scoop.it
Jim Lerman's curator insight, December 21, 2012 2:08 AM

When it comes to tools, Robin Good is one of the best sources of information.

LLatipi's curator insight, December 21, 2012 4:55 AM

Great tools for real-time online communication.

Kathie Nelson's curator insight, February 27, 11:34 AM

The world of online meetings is changing. Get the latest review of the top 7 tools here. Thanks, @Barbara Saunders

Scooped by Dotty Scott
Scoop.it!

5 Tips To Avoid Epic Customer Service FAILS ScentTrail Marketing

5 Tips To Avoid Epic Customer Service FAILS ScentTrail Marketing | Small Business Development Advice | Scoop.it
Dotty Scott's insight:

Customer service is so important...

No comment yet.
Scooped by Dotty Scott
Scoop.it!

Using Mobile Video for Your Small Business

Using Mobile Video for Your Small Business | Small Business Development Advice | Scoop.it
Blog post at New Media Expo Blog : As an increasing number of companies move online for most of their business activities, it becomes more important for customers to have a w[..]
Dotty Scott's insight:

Great thoughts here on using video in your business.

No comment yet.
Scooped by Dotty Scott
Scoop.it!

How to Deliver Presentations That Are Awe-Inspiring, Not Yawn-Inducing

How to Deliver Presentations That Are Awe-Inspiring, Not Yawn-Inducing | Small Business Development Advice | Scoop.it
Tips for delivering a top-notch presentation that will leave your audience engaged and awe-inspired.
No comment yet.
Scooped by Dotty Scott
Scoop.it!

Brand and Reputation Management: Four Insights | Heyo

Brand and Reputation Management: Four Insights | Heyo | Small Business Development Advice | Scoop.it
I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business
No comment yet.
Scooped by Dotty Scott
Scoop.it!

Book Yourself Solid Illustrated - An Interview with Michael Port

An interview with Michael Port about his new book, Book Yourself Solid Illustrated.
Dotty Scott's insight:

There is a GREAT sales tip in this short video...

No comment yet.
Scooped by Dotty Scott
Scoop.it!

How to Create a Google+ Event [Quick Tip]

How to Create a Google+ Event [Quick Tip] | Small Business Development Advice | Scoop.it
How to create a Google+ Event to amplify the reach of your events.
Dotty Scott's insight:

Google + Events are becoming more popular.

No comment yet.
Scooped by Dotty Scott
Scoop.it!

The Top 8 Priorities for Any One-Man Marketing Team

The Top 8 Priorities for Any One-Man Marketing Team | Small Business Development Advice | Scoop.it
Figure out how to be the most efficient, effective marketer you can be as just a one-man shop.
No comment yet.
Scooped by Dotty Scott
Scoop.it!

Creating Persuasive Videos, How to Move Viewers to Action | Social Media Examiner

Creating Persuasive Videos, How to Move Viewers to Action | Social Media Examiner | Small Business Development Advice | Scoop.it
Social media marketing podcast 31, in this episode James Wedmore shares how to create persuasive videos and how to get viewers to take action.
No comment yet.
Scooped by Dotty Scott
Scoop.it!

9 Guaranteed Ways to Make Industry Events Worth Your While

9 Guaranteed Ways to Make Industry Events Worth Your While | Small Business Development Advice | Scoop.it
What are you supposed to do at an industry event? Network? Generate leads? Here are some tips to help you figure it out.
No comment yet.
Scooped by Dotty Scott
Scoop.it!

How to Stop Buying Lists & Start Building an Opt-In Email Database

How to Stop Buying Lists & Start Building an Opt-In Email Database | Small Business Development Advice | Scoop.it
Learn how to transition yourself off of purchased and rented email lists, and generate an internal, opt-in email list.
No comment yet.
Scooped by Dotty Scott
Scoop.it!

How Even Industry Novices Can Create High-Quality Content

How Even Industry Novices Can Create High-Quality Content | Small Business Development Advice | Scoop.it
Learn how to approach learning about a new industry so you can create high quality content as an inbound marketer.
Dotty Scott's insight:

I like the "Form your own Little industry Community"  This concept works wonders to building your own knowledge and also to be seen as an industry leader!  It works!

Jon Turino's curator insight, March 8, 4:08 PM

A very useful article.

Scooped by Dotty Scott
Scoop.it!

What in the Heck Is Co-Marketing?

What in the Heck Is Co-Marketing? | Small Business Development Advice | Scoop.it
Learn what co-marketing is, and how you can get started with your own co-marketing partnerships.
Dotty Scott's insight:

Co Marketing - -Who wants to try this with me?

No comment yet.