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Engaging Brand 413 - Is Podcasting a Serious BusinessTool - The Engaging Brand

Engaging Brand 413 - Is Podcasting a Serious BusinessTool - The Engaging Brand | Small Business Development Advice | Scoop.it

Welcome to the latest and free The Engaging Brand podcast covering social media, business ideas and brand marketing tips but before we start...  

Today Dave Thackeray, The Podcast Guy and host to Talknology joins me Anna Farmery to talk about whether podcasting is a serious business tool.


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Why podcasting works

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Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes

Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes | Small Business Development Advice | Scoop.it
Here are the biggest mistakes people make that hinder their ability to generate leads on their websites. Are you making any?
Dotty Scott's insight:

Are you guilty of any of these? - or all of them...

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Increase Productivity: Focus At Will

Increase Productivity: Focus At Will | Small Business Development Advice | Scoop.it
Increase Productivity: Focus At Will allows for longer periods of time with sharp focus. It filters out white noise and distractions.
Dotty Scott's insight:

This tool has helped me to oncrease my productivity.  Let me know if it helps you!

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How to Custom Fit your Small Business | Ask the Expert Series

How to Custom Fit your Small Business | Ask the Expert Series | Small Business Development Advice | Scoop.it
How do you custom fit a business? There are some assessments that you can take that will tell what your strengths are; then you customize your business.
Dotty Scott's insight:

Custom fitting your bsuiness

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Groupon Coupons | Instant Savings from Daily Deal Site

Groupon Coupons | Instant Savings from Daily Deal Site | Small Business Development Advice | Scoop.it
Groupon now has Coupons. Get instant savings from the original daily deal site. Just in time for Christmas Shopping.
Dotty Scott's insight:

Now Groupon offers Online Coupons as well as Daily Deals. 

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Dotty Scott | Better Websites

Dotty Scott | Better Websites | Small Business Development Advice | Scoop.it
Building a powerful online presence Web design and social media expert Dotty Scott of Premium Websites and AskDotty.com shares her insight and wisdom regarding building an online presence in today'...
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We talked about building a business, how I got started in business, and upcoming trends for 2014

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Google+ Contributor To | Search Engine Optimization

Google+ Contributor To | Search Engine Optimization | Small Business Development Advice | Scoop.it
Google+ Contributor To section is one of the most important sections on your Google+ profile. It can bring you more traffic, set you up as an authority.
Dotty Scott's insight:

Do you have your Contributor To section set up yet?

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Offline and Online Marketing | DIY Marketing Expert Ronnie Noize

Offline and Online Marketing | DIY Marketing Expert Ronnie Noize | Small Business Development Advice | Scoop.it
Online and Offline marketing go well together if you use one to send to the other. Get some ideas for combining your Online and Offline marketing.
Dotty Scott's insight:

Great interview with Ronnie Noize the DIY Marketing Coach

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Email Autoresponders: Emailing Newsletters to a List

Email Autoresponders: Emailing Newsletters to a List | Small Business Development Advice | Scoop.it
Email Autoresponders can save your bacon if you are reported as sending spam. They can also protect your domain from being blacklisted.
Dotty Scott's insight:

Do you have any Spam nightmares to share?

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The World's Best - Presented by Mike Michalowicz at TEDx Hoboken

The World's Best - Presented by Mike Michalowicz at TEDx Hoboken | Small Business Development Advice | Scoop.it
The video of Mike Michalowicz presenting "The World's Best" at TEDx Hoboken.
Dotty Scott's insight:

What are you the Wolds Best at?

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How to support customers with Gmail (and not suck at it)

How to support customers with Gmail (and not suck at it) | Small Business Development Advice | Scoop.it
While Gmail is not built for supporting customers, these hacks can help you stay afloat a bit longer. If you're determined to use Gmail for customer support, at least do it right!
Dotty Scott's insight:

I use most of these in my gmail account.  Love the Undo

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3 Surprising Ways to Find New Clients

3 Surprising Ways to Find New Clients | Small Business Development Advice | Scoop.it
Defy convention and employ these unconventional methods for connecting with new customers.
Dotty Scott's insight:

Love the roofing idea...

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Jon Turino's comment, July 19, 2013 9:15 PM
Very interesting.
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Top 10 Small Business Website Marketing Tips | inspirationfeed.com

Top 10 Small Business Website Marketing Tips | inspirationfeed.com | Small Business Development Advice | Scoop.it
Managing a website can become quite an undertaking for small business owners. Follow these 10 important tips to increase your chances of success.

Via Jim White
Dotty Scott's insight:

Good points for a website

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Shava Nerad - Google+ - Getty Images trolls for suckers using (cc) on Flickr Do…

Shava Nerad - Google+ - Getty Images trolls for suckers using (cc) on Flickr Do… | Small Business Development Advice | Scoop.it
Getty Images trolls for suckers using (cc) on Flickr
Do they plant the (cc) images or just take advantage?

A friend of mine, +Tasha Turner  got a letter…
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What to do if you get one of these letters

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Yahoo Email Not Getting Delivered | 3rd Party Services Not Supported

Yahoo Email Not Getting Delivered | 3rd Party Services Not Supported | Small Business Development Advice | Scoop.it
Yahoo email: Yahoo's new email regulations block all emails sent from a 3rd party service.
Dotty Scott's insight:

If you use Yahoo you need to read this article...

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Branding 101: 12 Brand Archetypes

Branding 101: 12 Brand Archetypes | Small Business Development Advice | Scoop.it
What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism.
Dotty Scott's insight:

What is your Brand Archetype?

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What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy | Small Business Development Advice | Scoop.it
Check out these six traits of quality copywriting to figure out how you can better your own marketing copy.
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Business Etiquette | Jodi Blackwood Business Etiquette Coach

Business Etiquette | Jodi Blackwood Business Etiquette Coach | Small Business Development Advice | Scoop.it
Business etiquette is demonstrating what you're like through your actions & your interactions. Business etiquette isn't about being stuffy or proper.
Dotty Scott's insight:

What impression is your business giving?

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Holiday Promotions for Small Businesses | Victoria Cook Business Coach

Holiday Promotions for Small Businesses | Victoria Cook Business Coach | Small Business Development Advice | Scoop.it
Holiday promotions that small businesses can offer their clients. Both retail and service based businesses can get some promotion ideas that work.
Dotty Scott's insight:

Do you have your Holiday Promotion figured out yet?

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Mobile Marketing: What Is Mobile Marketing?

Mobile Marketing: What Is Mobile Marketing? | Small Business Development Advice | Scoop.it
Mobile marketing is using applications and services to market through a mobile device. Examples are mobile apps, text messaging, and push notifications.
Dotty Scott's insight:

I had the opportunity to interview Luke Adams about Mobile Marketing today.  He has some great information.

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Website Traffic: Get More Traffic to your Website | 360-607-4767

Website Traffic: Get More Traffic to your Website | 360-607-4767 | Small Business Development Advice | Scoop.it
Website traffic is not hard to find. Here are a few ideas to get more traffic to your website. Social media & video both can help build your traffic
Dotty Scott's insight:

Do you want a few ideas for driving traffic to your website?

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REALITY CHECK – 24 Questions That Will Challenge You and Your Brand (+NSD2.0 Update)

REALITY CHECK – 24 Questions That Will Challenge You and Your Brand (+NSD2.0 Update) | Small Business Development Advice | Scoop.it
This post references a website and business that I'm publicly building for Niche Site Duel 2.0. The site will become a resource for current and future food truc
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Local Citation Building Best-Practices | The Super Rad Whitespark Blog

Local Citation Building Best-Practices | The Super Rad Whitespark Blog | Small Business Development Advice | Scoop.it
This post will help you build citations the right way the first time, and help you get the most local-rankings oomph out of your citations. A++++++++
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Gmail Changes, How Marketers Should Respond | Social Media Examiner

Gmail Changes, How Marketers Should Respond | Social Media Examiner | Small Business Development Advice | Scoop.it
Gmail tabs: What you need to know about these new Gmail tabs, what it means for your business and discover a few ideas on what you can do now.
Dotty Scott's insight:

I think the number of Gmail users is higher - I know many people that have website email addresses that are checked via email.

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How To Set Up Your Own Video Studio For $90 Or Less by Vertical Measures

How To Set Up Your Own Video Studio For $90 Or Less by Vertical Measures | Small Business Development Advice | Scoop.it
Mike Huber explains the equipment and setup needed to create your own video studio on a small budget that will help you generate great content for your blog.

Via Ileane Smith
Dotty Scott's insight:

Now nobody has the excuse that it costs too much for video.

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Ileane Smith's comment, July 15, 2013 7:56 AM
That's right Dotty! Excuses be gone....
Travis Ross's curator insight, July 15, 2013 10:49 PM

Everyone loves saving money. How about an easy way to use the video camera on your phone and start making videos on the cheap. Nicely done!

 

4 out of 5 stars!

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Being Useful, New Marketing Techniques That Work | Social Media Examiner

Being Useful, New Marketing Techniques That Work | Social Media Examiner | Small Business Development Advice | Scoop.it
Social media marketing podcast 47, in this episode Jay Baer shares why being useful is important for your business and how to use 'youtility' effectively.
Dotty Scott's insight:

I have always lived by this thought...and it really does work for marketing.

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