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7 Proven Secrets of High-Converting Checkouts - Copyblogger

7 Proven Secrets of High-Converting Checkouts - Copyblogger | Small Business | Scoop.it
Joanna Wiebe provides seven proven methods of boosting conversion –- simply by focusing on the pages in your checkout.
Theresa Delgado's insight:

Great tips to make your website shopping cart convert better.  Tip #2 is just a simple change in wording - brilliant.  Tip #7 I don't agree with the example because that checkout process it way too long and annoying.

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Seth's Blog: Emotionally obsolete

Seth's Blog: Emotionally obsolete | Small Business | Scoop.it
Innovations often succeed by creating obsolence. There's functional obsolence which is powerful but rare. If I own a word processor so I can create documents and edit them with others, a new version of the software (with a new file...
Theresa Delgado's insight:

"…most people who buy a new innovation are not brand new to the market. They buy the new thing as a step up from an old thing." - Seth Godin

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8 Conversational Habits That Kill Credibility

8 Conversational Habits That Kill Credibility | Small Business | Scoop.it
If you avoid these common errors, you'll be more believable and command more respect.
Theresa Delgado's insight:

Are you guilty of ANY of these? Change THAT and you'll Improve Your Image.

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Get More Tweets of Your Blog Posts with This Effortless Tweak

Get More Tweets of Your Blog Posts with This Effortless Tweak | Small Business | Scoop.it
Do you want more people to tweet your blog posts? We all do! You'll have more people tweeting your posts than ever before if you use this easy tip.
Theresa Delgado's insight:

One little plugin on you WordPress site Can Make a HUGE Difference!

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5 Ways to Create More Engaging Email Content

5 Ways to Create More Engaging Email Content | Small Business | Scoop.it
When it comes to email marketing, the idea is simple: create content that inspires people to do something.

Via Emilia Dariel
Theresa Delgado's insight:

Create More Sales with These Easy Ideas to Make Your Emails More Engaging

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How to Come Up With a Great Name for Your Business | Paragon Moon | Creative Logo Design, Graphic Design and Identity Design for Meaningful Brands

How to Come Up With a Great Name for Your Business | Paragon Moon | Creative Logo Design, Graphic Design and Identity Design for Meaningful Brands | Small Business | Scoop.it
Between your business name, your tag line and a descriptor, you should be able to effectively articulate WHAT you do, HOW you do it and WHY someone should buy from you (instead of your competition). The fact is, your business name is a lot like an employee - it can't do everything. So give it the most important task. What it can't do, just pass on to your tag line or your descriptor.
Theresa Delgado's insight:

This is a great exercise if you're stuck for a name for your business - Most Never Do the Important Step #6

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Fast Answers About 1099 Forms for Independent Workers

Fast Answers About 1099 Forms for Independent Workers | Small Business | Scoop.it
This FAQ gives answers to your questions about small businesses that are required to send out 1099 forms (1099-MISC) to independent workers.
Theresa Delgado's insight:

Did your small business pay an independent worker $600 or more?  Then you needed to issue a 1099 by January 31.

 

This article is a great guide to help you understand your responsibilities and what you need to do.

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How To Find Your Perfect Business Partner, Even If They're 6,472 Miles Away

How To Find Your Perfect Business Partner, Even If They're 6,472 Miles Away | Small Business | Scoop.it
Love, like startups, knows no bounds. Let these innovative long-distance hookups inspire you to find the best people to work with. Wherever they are.
Theresa Delgado's insight:

With so many tools at hand connecting with the right people can be as simple as saying, "Hi!"

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How to Be Productive When Your Internet is Down – #3 Can Yield Profits

How to Be Productive When Your Internet is Down – #3 Can Yield Profits | Small Business | Scoop.it
Let’s face it, it’s happened me and chances are it's happened to you. You’re in the middle of your day and your internet goes down. ARGH!! Sometimes it’s a welcomed excuse. Other times it’s a huge inconvenience. So, what do you to be productive when your internet goes down? You can, of course, head to…
Theresa Delgado's insight:

Sometimes being without the internet is a good thing. You can relax. You can reassess. You can also be productive. Identify tasks that you can accomplish without the internet and turn those unexpected surprises into productive moments.

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How Does A Brand Transition To Inbound Marketing?

How Does A Brand Transition To Inbound Marketing? | Small Business | Scoop.it

In 2012, the Encyclopedia Britannica – the go-to source for information for more than 200 years – announced it would no longer print its pricey reference books. It makes sense – why pay nearly $1,400 for a set of books when Google is free?

Technology has changed the way we access information, including how we respond to advertising and marketing. We can record our favorite TV shows and skip through commercials. We can install pop-up blockers to keep pesky ads from annoying us while we’re online. And many people can’t even recall a time when they answered a “land line” and took a survey about their product preferences.

Unlike the leather-bound reference books of yore, marketing departments are still relevant. But in order to be successful, they need to learn how to transition to inbound marketing.


Via Gary Hitching
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Abd Torah's curator insight, March 24, 2014 6:37 AM

How Does A Brand Transition To Inbound Marketing in your business ?

Abd Torah's curator insight, March 24, 2014 11:46 AM

How Does A Brand Transition To Inbound Marketing?