Retirement of Baby Boomers at Risk Fox Business The expansive generation that first crowded public schools in the 1950s and elbowed its way into the labor force in the 1970s is now retiring. And the timing couldn't be worse.
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.
You’ve optimized every part of your website – but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site. It’s no secret that SEO is an extremely important part of any marketing mix. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search.
However, there’s probably a valuable tool for traffic that you haven’t thought of – Pinterest SEO. By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for....
We’ve all endured “death by PowerPoint.” It’s a painful experience for the audience and probably not all that fun for the presenter either. To help my students deliver effective presentations—free of those deadly bullet points—I have my go-to applications.
8 Tips for Successful Business Development Mashable This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
After defining social selling, I realized I needed to take a step back and define what is a social business?... What is a Social Business? A social business places equal value on the needs of its customers, employees, partners and shareholders. This is not all that different from the concept behind one of the first posts I wrote 3 years ago this month. In that post, I talked about a book called “The Service Profit Chain” that inspired a lot of my early professional thoughts on marketing strategy. The basic theory presented in the book was that happier employees generate more customers who create more profit for the business. Makes sense, right? Yet in the race to quarterly profits, many businesses still struggle with the concept. More recently I talked about the many reasons why social business is important and I presented my own roadmap to become a social business including the need to define a social strategy that empowers social employees, activates effective content strategy and addresses the issue of culture....
Video is a powerful marketing tool. An image is worth a 1000 words. But a video is worth ten thousand words. Animated videos are used more often to demonstrate a product, discuss online marketing strategies and have become a standard way of presenting information. It is one of the powerful tools to communicate with your consumers. There are lots of tools to create animated videos online. The author has handpicked the best software to create animated videos.
More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.Released Tuesday, "The Social Break-Up" is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for "unliking," unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail....
5 Mobile Payment Apps for Small Business Fox Business Today's businesses have a lot of options when it comes to accepting mobile payments. But most of these options have something in common: they all involve hefty credit card processing fees.