Small Business
1 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Michael Sloyan
Scoop.it!

Go freelance and work harder. But will you work better? - The Economist (blog)

Go freelance and work harder. But will you work better? - The Economist (blog) | Small Business | Scoop.it
Go freelance and work harder. But will you work better?
more...
No comment yet.
Rescooped by Michael Sloyan from Technology in Business Today
Scoop.it!

Top 5 Productivity Tools for Small Business

Top 5 Productivity Tools for Small Business | Small Business | Scoop.it
“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” ~ Paul J. Meyer In the field I work in I'm always on the...

Via TechinBiz
more...
No comment yet.
Rescooped by Michael Sloyan from Technology in Business Today
Scoop.it!

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | Small Business | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish - MarketingHits.com, TechinBiz
more...
Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

heeyeon yoon's curator insight, September 29, 2014 7:45 PM

People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. 

There are some advice to social media advice for small business when using direct mail;
-promote your social media channels
-always link to your business' social media channels
-use more than social media logos
keep your social media pages updated
-add more contact information on your mailer
-use google plus to make it easier to be found
-find a part-time marketing casch to add to your team

Scooped by Michael Sloyan
Scoop.it!

From out-of-work to self-employed

From out-of-work to self-employed | Small Business | Scoop.it
The number of self-employed people has risen since the downturn in the economy. Are government schemes to encourage unemployed people to set up their own businesses working?
more...
No comment yet.