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5 questions startups need to ask before plunging into PR

5 questions startups need to ask before plunging into PR | Small business | Scoop.it
It's absolutely vital to have a PR strategy. But how do you get started?
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Ingenious Britain | How can you use social media more effectively? Join the B50 and Small Business Saturday Twitterthon this Wednesday & Thursday (October 23rd/24th)!

Ingenious Britain | How can you use social media more effectively? Join the B50 and Small Business Saturday Twitterthon this Wednesday & Thursday (October 23rd/24th)! | Small business | Scoop.it
Struggling with your small business’ social media efforts?
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The two most important considerations for small business branding

The two most important considerations for small business branding | Small business | Scoop.it
If your brand personality matches your ideal client’s needs and preferences, you’ll find it easy to market your small business.
debbieleven's insight:

What does your branding say about you?

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Nearly one in 10 children gets first mobile phone by age five, says study

Nearly one in 10 children gets first mobile phone by age five, says study | Small business | Scoop.it

On average, parents give their child initial handset at age 11, spending £125 on gadget


Via Digitives, Marylene Delbourg-Delphis
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Online Video Tips for Small Businesses

Online Video Tips for Small Businesses | Small business | Scoop.it

If your site lacks video, you're passing up a great opportunity to hook customers... people who view a video online are 64 percent more likely to complete a purchase than other visitors. Legendary online retailer Zappos discovered that items with video outsell those without by 35 percent...Web videos are also a great search engine optimization (SEO) opportunity. Search engines consistently rank pages that contain video higher than plain websites... Now that you're convinced, here's how to enjoy the business-enhancing benefits of online videos:
1. Tell a Good Story: Products and services abound. Good stories are much harder to come by.
2. Be You: The video should really express your company's culture and personality
3. Use Upbeat Music: Upbeat music plays better with consumers while they're researching their options online
4. Don't Recreate the Wheel: If it's your first video, keep it simple.
5. Don't Make Mom Blush: Have fun, but keep it clean.


Via Ashok Ramachandran
debbieleven's insight:

Powerful stats: 'people who view a video online are 64 percent more likely to complete a purchase than other visitors.'

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dan's comment, August 29, 2013 2:46 PM
Totally Agree!
Indigo Designs Group's comment, September 5, 2013 10:46 PM
Absolutely!
Dotty Scott's curator insight, September 26, 2013 11:39 AM

Video on your website is a great optimization tool!

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It's time for social media to grow up

It's time for social media to grow up | Small business | Scoop.it
Having a Facebook page or Twitter account is like having a telephone or a printer -- they are tools that need a purpose. What you do within these social channels counts for everything.

Via Marylene Delbourg-Delphis
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A Start-Up's Secret Weapon (on a Shoestring Budget)

A Start-Up's Secret Weapon (on a Shoestring Budget) | Small business | Scoop.it
Here's a secret weapon that scrappy start-ups have used to effectively market themselves without breaking the bank.
debbieleven's insight:

It's all about conten - yes.  But, it has to be quality content that addresses readers' questions and problems.  Also, the content is nothing without promoting it to get it infront of the key audiences you want to target.

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Branding for Small Businesses | Social Media Today

Branding for Small Businesses | Social Media Today | Small business | Scoop.it
When you make the effort to inspire, amuse, or simply connect with your audience, the results can be just the boost your brand needs.
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4 Strategies to Turn Your Brain From Distraction to Action

4 Strategies to Turn Your Brain From Distraction to Action | Small business | Scoop.it

Via Daniel Watson
debbieleven's insight:

A good piece and some helpful thoughts on not getting distracted.  Trees feature - get yourself in tune with nature and you could well see your productivity shoot up.

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Tom Hood's curator insight, July 11, 2013 7:15 AM

Return on Attention! This caught my attention - Studies show that we are interrupted every three minutes during work and it takes us 23 minutes on average to get back to the original task. The real kicker is that more than half of the distractions were completely self-inflicted.

 

Some simple, easy to implement tips to help stay focused on the work that matters most. Easy to say, harder to do everyday, but I am going to try...

Roy Sheneman, PhD's curator insight, July 15, 2013 7:29 AM

Interesting ideas....

Natalia Wentworth's curator insight, July 24, 2013 5:39 PM

This is so unbelievably important, especially if you have employees! Even as a dedicated entrepreneur, though, I find myself struggling with distraction. I know it's even worse for people who don't have as much motivation to perform.

 

Plugins that shut off access to certain sites are helpful, but I often find I get the most done when I block my internet access completely (though that's not an option for every type of task).

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15 Marketing Resources a Small Business Can Be Thankful For

1. Copyblogger – Get advice about growing your small business online by delivering quality content. The site also offers tutorials on copywriting, content marketing, SEO copywriting, email marketing, keyword research, landing pages, and internet marketing.

2. Jeff Bullas’s Blog – Get advice on how to get found online by using the Internet to market your small business in a non-intrusive way, through engagement and conversations that build trust and relationships.

3. Big Brand System – Pamela Wilson’s Big Brand System offers practical advice on how to grow your business with great design and marketing. Find out how to make a great first impression with what your audience sees so you don’t lose customers before you’ve had a chance to start a conversation.

4. Business 2 Community – An open community where professionals and businesses can connect with one another and the consumers of their products and services. Get a balanced view of the current business landscape based on industry news and trends.

5. NY Times Small Business Blog – The “You’re the Boss” blog offers insights into the art of running a small business.

6. SEOmoz – Learn search engine optimization in this vibrant community of members willing to discuss the latest news about what works and what doesn’t. Other resources include a downloadable “Beginner’s Guide to SEO.”

7. Social Triggers – Derek Halpern’s Social Triggers gets into the psychology of what makes people tick online. Derek regularly breaks down psychological research and business case studies into simple, actionable steps that can help you improve your online business.

8. The Cogent Coach – Michael Nelson’s blog on small business mastery has a mission to help as many small businesses as possible to succeed. You’ll find tips for improving your marketing so you can stay in business, grow, and thrive.

9. Small Business Trends – News, tips, and advice covering issues of key importance to the small business market. Track, explore, and learn from trends, issues, and news updates.

10. Psychotactics – Marketing strategist, Sean D’Souza, offers tons of free marketing advice focused on why customers buy (and why they don’t).

11. American Express OPEN Forum – The AmEx Open Forum features contributions from top small business experts designed to help you succeed.

12. MarketingProfs – Find practical advice you can use culled from the know-how of experts and in-the-trenches marketers mixed with the marketing smarts of the MarketingProfs editorial team.

13. Social Media Examiner – Designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter, and LinkedIn to connect with customers, generate more brand awareness, and increase sales.

14. Duct Tape Marketing – Small business expert, John Jantsch, offers practical real-world ideas and strategies for small businesses.

15. Wall Street Journal Small Business – The Wall Street Journal’s small business team reports breaking news and delivers features on entrepreneurs, start-ups, and existing small businesses.

 

 


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3 Easy Ways to Build an Email List For Your Small Business

3 Easy Ways to Build an Email List For Your Small Business | Small business | Scoop.it
As a business owner, it's important to reach out to potential customers on a personal and targeted basis to convert sales.
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How to jump-start the day with golden hour

How to jump-start the day with golden hour | Small business | Scoop.it
Is the first sixty minutes of the day the most productive? (How to jump-start the day with golden hour

http://t.co/0qTYtYPe9Q)
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4 Dangerous Social Media Mistakes Small Businesses Are Making

4 Dangerous Social Media Mistakes Small Businesses Are Making | Small business | Scoop.it
Social media presents a useful and viable tool for a business to build their brand and increase their visibility.
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Should I Use Facebook For My B2B Marketing Strategy?

Should I Use Facebook For My B2B Marketing Strategy? | Small business | Scoop.it

Should you use Facebook for your B2B marketing strategy? The facts tell us that it's not the best use of your resources.Question. Should I use Facebook as a tactic for my B2B marketing campaigns?Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!...


Via Jeff Domansky
debbieleven's insight:

A useful piece on Facebook and B2B.  It can be tempting for small businesses to just jump on the band wagon and throw themselves into social networks hoping that something sticks.  

 

Facebook can seem like an obvious choice because of its size.  This is a good reminder to think about how people use Facebook and whether they are the right people, in the right frame of mind to engage with in relation to what you are offering.

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Laure Fanjeau.'s curator insight, August 28, 2013 6:16 AM

add your insight...

 

 

 

Jeff Domansky's curator insight, August 28, 2013 1:59 PM

This post will give some pause for thought. Facebook won't work for all business and here's why.

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Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers

Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers | Small business | Scoop.it

Discover how big brands, from cars to candy, are making Google+ work for them by operating like community managers in this post from TopRank Online Marketing.From cars to candy, big brands are proving that Google+ can be an important part of their digital marketing strategy. There are massive strengths, especially for brick and mortar retailers with both online and physical locations. Those brands that are making Google+ work for them operate more like true community managers.Social media success doesn’t happen overnight and without effort. For those brands that recognize Google+ represents a social layer of Google overall, it’s a great way to engage fans and promote products, especially, using a multitude of digital content. In fact, that’s what the following brands have in common: the ability to connect visually and viscerally with their fan base...


Via Jeff Domansky
debbieleven's insight:

Good insight on what big brands have been doing with Google+

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Jeff Domansky's curator insight, August 28, 2013 2:02 PM

Nothing like learning how Google+ adds value from a couple of useful social marketing case studies.

Ali Anani's curator insight, August 29, 2013 12:21 AM
Expand your social network, see how groups form and what they can do for your business
Andy Birkitt's curator insight, August 30, 2013 5:51 AM

Really interesting case studies that show just how you can make Google+ work for your business.

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Content Fuels Social Media Interaction

Content Fuels Social Media Interaction | Small business | Scoop.it

Older research study still very relevant...Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen. The amount of content shared via social media varies by channel:- 42% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links.- 41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links.- 12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links....


Via Jeff Domansky
debbieleven's insight:

Interesting stats, particularly how people share using multiple channels.  

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Ali Anani's curator insight, July 19, 2013 12:20 AM

Live sharing links is a lively reading

Sunil Agrawal's curator insight, July 19, 2013 7:08 AM

Content is the King! Adding content-sharing links to any of the blog or post always helps in improving your social media quotient.

Ken Taggart's curator insight, July 19, 2013 10:13 PM

Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content

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Real Business - Small businesses are getting tangled in red tape

Britain's SMEs are seeing their business prospects hampered by complex tax systems and over-regulation. As SMEs ask energy companies to simplify contracts and billing, E.ON answered with changes that have gained them greater SME customer loyalty.
debbieleven's insight:

Makes so much sense to talk to customers and take what they say on board - this is a good piece to show that in action though doubt the energy industry as a whole will address.

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Why the 'Newsroom' Tactic Can Be Hurtful to Brands - Ad Age

Why the 'Newsroom' Tactic Can Be Hurtful to Brands - Ad Age | Small business | Scoop.it

Content bounced off the headlines still needs to tell a brand story.......Content developed in near-real time and linked to a buzz-worthy story or topic can generate a spike in conversation. But short-term buzz doesn't necessarily translate into long-term engagement. The most effective content marketers use this tactic within the confines of a broader marketing strategy, and master the art of connecting the brand essence, voice and message to the cultural headlines of the day. Without the broader connection, a brand could come off as nothing but a noisemaker and risk cheapening its image.Successful newsroom-generated content can be thought of as a three-legged stool, supported by curated third-party content, recycled user-generated content and original/custom content. The first two are easily addressed by building a well-oiled social-listening engine, which many leading brands have established at this point.Most difficult is generating original content. Brands have been accustomed to publishing five great pieces of content per year, in the form of traditional media ads developed by their advertising agencies. Now they're required to publish five great pieces of content per week, which is a fundamental shift for which they are not built....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 10, 2013 2:57 PM

Here's a thoughtful look at brand journalism, content marketing and some tips on how to respond to the demands for more frequent, high quality content.

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Can We End The Social Vs Mainstream Media Debate Now Please? | Simply Zesty

Can We End The Social Vs Mainstream Media Debate Now Please? | Simply Zesty | Small business | Scoop.it

Whenever a major news story breaks, the talk quickly follows from the news itself to how social is killing mainstream media. While there is merit behind this argument, they tend to neglect one major factor....Every time a major event happens, the same thing happens. Story breaks on Twitter, people retweet it and then the many media organisations are lambasted for taking 20-30 mins to report on it and then the debate of how mainstream media is dying because of how slow it is.This debate happens every single time and the Boeing 777 plane crash on Saturday was the latest example of this. But why is there an "us versus them" debate every time traditional and new media is compared? Especially since neither is perfect by any means. True, daily newspapers are suffering because of falling advertising, but for other mediums like weekly newspapers, magazines, radio and TV, why are we still talking about them as if they're in direct conflict with social?The Wrong QuestionThe question that should be asked isn't which is better, but which one best suits the way you consume media? Both mediums have their own strengths and weaknesses and instead of pitting both against each other, why can't we appreciate both for what they are?...


Via Jeff Domansky
debbieleven's insight:

Good points made - it's not either or re social media v mainstream media - they have different roles.

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Jeff Domansky's curator insight, July 9, 2013 1:45 PM

Amen. Great point about the differences in tools, strategies and what's needed for success.

Ted Thomas's curator insight, July 9, 2013 2:04 PM

Interesting thoughts...

Geary Morales's comment, July 10, 2013 9:54 AM
I wholeheartedly disagree. The reason I don't rely on the mainstream media is because it has proven itself, time after time to not only being skewed in it's liberal agenda, but also in not reporting on legitimate news - because it doesn't fit their liberal agenda.