If your site lacks video, you're passing up a great opportunity to hook customers... people who view a video online are 64 percent more likely to complete a purchase than other visitors. Legendary online retailer Zappos discovered that items with video outsell those without by 35 percent...Web videos are also a great search engine optimization (SEO) opportunity. Search engines consistently rank pages that contain video higher than plain websites... Now that you're convinced, here's how to enjoy the business-enhancing benefits of online videos: 1. Tell a Good Story: Products and services abound. Good stories are much harder to come by. 2. Be You: The video should really express your company's culture and personality 3. Use Upbeat Music: Upbeat music plays better with consumers while they're researching their options online 4. Don't Recreate the Wheel: If it's your first video, keep it simple. 5. Don't Make Mom Blush: Have fun, but keep it clean.
Here's a secret weapon that scrappy start-ups have used to effectively market themselves without breaking the bank.
It's all about conten - yes. But, it has to be quality content that addresses readers' questions and problems. Also, the content is nothing without promoting it to get it infront of the key audiences you want to target.
1. Copyblogger – Get advice about growing your small business online by delivering quality content. The site also offers tutorials on copywriting, content marketing, SEO copywriting, email marketing, keyword research, landing pages, and internet marketing.
2. Jeff Bullas’s Blog – Get advice on how to get found online by using the Internet to market your small business in a non-intrusive way, through engagement and conversations that build trust and relationships.
3. Big Brand System – Pamela Wilson’s Big Brand System offers practical advice on how to grow your business with great design and marketing. Find out how to make a great first impression with what your audience sees so you don’t lose customers before you’ve had a chance to start a conversation.
4. Business 2 Community – An open community where professionals and businesses can connect with one another and the consumers of their products and services. Get a balanced view of the current business landscape based on industry news and trends.
5. NY Times Small Business Blog – The “You’re the Boss” blog offers insights into the art of running a small business.
6. SEOmoz – Learn search engine optimization in this vibrant community of members willing to discuss the latest news about what works and what doesn’t. Other resources include a downloadable “Beginner’s Guide to SEO.”
7. Social Triggers – Derek Halpern’s Social Triggers gets into the psychology of what makes people tick online. Derek regularly breaks down psychological research and business case studies into simple, actionable steps that can help you improve your online business.
8. The Cogent Coach – Michael Nelson’s blog on small business mastery has a mission to help as many small businesses as possible to succeed. You’ll find tips for improving your marketing so you can stay in business, grow, and thrive.
9. Small Business Trends – News, tips, and advice covering issues of key importance to the small business market. Track, explore, and learn from trends, issues, and news updates.
10. Psychotactics – Marketing strategist, Sean D’Souza, offers tons of free marketing advice focused on why customers buy (and why they don’t).
11. American Express OPEN Forum – The AmEx Open Forum features contributions from top small business experts designed to help you succeed.
12. MarketingProfs – Find practical advice you can use culled from the know-how of experts and in-the-trenches marketers mixed with the marketing smarts of the MarketingProfs editorial team.
13. Social Media Examiner – Designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter, and LinkedIn to connect with customers, generate more brand awareness, and increase sales.
14. Duct Tape Marketing – Small business expert, John Jantsch, offers practical real-world ideas and strategies for small businesses.
15. Wall Street Journal Small Business – The Wall Street Journal’s small business team reports breaking news and delivers features on entrepreneurs, start-ups, and existing small businesses.
Should you use Facebook for your B2B marketing strategy? The facts tell us that it's not the best use of your resources.Question. Should I use Facebook as a tactic for my B2B marketing campaigns?Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!...
A useful piece on Facebook and B2B. It can be tempting for small businesses to just jump on the band wagon and throw themselves into social networks hoping that something sticks.
Facebook can seem like an obvious choice because of its size. This is a good reminder to think about how people use Facebook and whether they are the right people, in the right frame of mind to engage with in relation to what you are offering.
Discover how big brands, from cars to candy, are making Google+ work for them by operating like community managers in this post from TopRank Online Marketing.From cars to candy, big brands are proving that Google+ can be an important part of their digital marketing strategy. There are massive strengths, especially for brick and mortar retailers with both online and physical locations. Those brands that are making Google+ work for them operate more like true community managers.Social media success doesn’t happen overnight and without effort. For those brands that recognize Google+ represents a social layer of Google overall, it’s a great way to engage fans and promote products, especially, using a multitude of digital content. In fact, that’s what the following brands have in common: the ability to connect visually and viscerally with their fan base...
Older research study still very relevant...Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen. The amount of content shared via social media varies by channel:- 42% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links.- 41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links.- 12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links....
Britain's SMEs are seeing their business prospects hampered by complex tax systems and over-regulation. As SMEs ask energy companies to simplify contracts and billing, E.ON answered with changes that have gained them greater SME customer loyalty.
Makes so much sense to talk to customers and take what they say on board - this is a good piece to show that in action though doubt the energy industry as a whole will address.
Content bounced off the headlines still needs to tell a brand story.......Content developed in near-real time and linked to a buzz-worthy story or topic can generate a spike in conversation. But short-term buzz doesn't necessarily translate into long-term engagement. The most effective content marketers use this tactic within the confines of a broader marketing strategy, and master the art of connecting the brand essence, voice and message to the cultural headlines of the day. Without the broader connection, a brand could come off as nothing but a noisemaker and risk cheapening its image.Successful newsroom-generated content can be thought of as a three-legged stool, supported by curated third-party content, recycled user-generated content and original/custom content. The first two are easily addressed by building a well-oiled social-listening engine, which many leading brands have established at this point.Most difficult is generating original content. Brands have been accustomed to publishing five great pieces of content per year, in the form of traditional media ads developed by their advertising agencies. Now they're required to publish five great pieces of content per week, which is a fundamental shift for which they are not built....
Whenever a major news story breaks, the talk quickly follows from the news itself to how social is killing mainstream media. While there is merit behind this argument, they tend to neglect one major factor....Every time a major event happens, the same thing happens. Story breaks on Twitter, people retweet it and then the many media organisations are lambasted for taking 20-30 mins to report on it and then the debate of how mainstream media is dying because of how slow it is.This debate happens every single time and the Boeing 777 plane crash on Saturday was the latest example of this. But why is there an "us versus them" debate every time traditional and new media is compared? Especially since neither is perfect by any means. True, daily newspapers are suffering because of falling advertising, but for other mediums like weekly newspapers, magazines, radio and TV, why are we still talking about them as if they're in direct conflict with social?The Wrong QuestionThe question that should be asked isn't which is better, but which one best suits the way you consume media? Both mediums have their own strengths and weaknesses and instead of pitting both against each other, why can't we appreciate both for what they are?...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.