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Advice on how to start and run your own business.
Curated by Gaurav Pandey
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4 Things Investors Need to Know About Your Startup

4 Things Investors Need to Know About Your Startup | Small Business Builder | Scoop.it
Be prepared to communicate these points, and you'll be speaking your investor's language.
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Logical approach to Social Media ROI

Logical approach to Social Media ROI | Small Business Builder | Scoop.it
Many argue, correctly to some extent, that social media is just one tool in the overall marketing mix. My view is that we need to look at social media holistically. Like all your business initiativ...
Gaurav Pandey's insight:

Look forward to your thoughts. 

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SMBs: Leveraging FB Graph Search

SMBs: Leveraging FB Graph Search | Small Business Builder | Scoop.it

Excerpted from the article:

 

"As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve."

 

"Facebook Graph Search is a great tool for local and small businesses, and it is now more important than ever for these businesses to be active on Facebook. Users searching for a particular product or service can now easily find those recommended by their friends. In order for businesses to take advantage of Facebook Graph Search, a local listing and a local following are essential.

Danny Sullivan explains this in more detail while discussing Facebook Graph Search’s “multi-dimensional searches”:

Another difference is the layers of searching or refinement that Facebook Search offers compared to Google. For example, a Google search can show you restaurants in San Francisco, a pretty much single dimensional view. A Facebook search can show you restaurants in San Francisco liked by your friends. Or further, those liked by your friends who actually live in San Francisco, as opposed to those who live elsewhere. Or those liked by your single friends, your straight friends, your gay friends, your friends who work for a particular company….

To prepare your Facebook Page for local optimization within Graph Search, consider the following:

If you have a location or a local place page, it is vital that you update your address now to make sure you can appear as a result when someone is searching for a specific locationIf you are in a niche sector such as hotels, restaurants, recruitment, travel and tickets, then you should be embracing Facebook Graph Search now

Gaurav Pandey's insight:

If you want to explore more, here's an excellent resource on FB Graph Search. http://whatisgraphsearch.com/

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Gaurav Pandey's curator insight, June 6, 2013 7:23 PM

FB Graph Search continues to expand and it's probably time to optimse for it. Last heard, FB engineers continue to intervene to make sure the end results are up to scratch and the company deserves a pat for that. 

Graph Search holds great promiise for SMBs.

It enables businesses to better target their audience and will make ad targeting even more specific.

With the quality of results directly impacting FB's advertising revenue, we can expect them to put in more work to improve the quality of the results. 

 

Read More: http://searchengineland.com/facebook-graph-search-optimization-meets-social-sharing-157710

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Be a Content Generation Engine

Be a Content Generation Engine | Small Business Builder | Scoop.it

From the article: 

 

Does your blog have a content plan? You might develop your content plan this way.

 

1. Define your audience and the needs of your audience (or target audience). Let’s call this “the main subject.”

2. Break “the main subject” into smaller topics. There will likely be many smaller topics within the main subject. 

3. You might just ask your audience what kind of content they would like you to provide for them. What worries them? What problems can you help them solve? 

4. Analyze audience response to your existing content. Use your analytics applications and any other tools at your disposal to determine your most popular content, audience and what's interesting about it.

5. Make a chart of the topics you have identified. Indicate on the chart who will read content about the topic. Then expand your chart into a grid with every topic, audience segment, and audience need identified for each piece of potential content.

6. Identify and fill all gaps in topics, platforms, formats, etc. Ensure you have included every possible topic, message, call to action, and opportunity to communicate with your target audience.

7. Did you include communication media other than text? If not, go back and add columns to you grid for video, audio, images, PowerPoint presentations, webinar recordings, slide shows, etc. Add SEO and indicate who will write each piece of content.

8. Fill in all of the spaces in the grid. Decide how you will communicate with your audience about each topic. Consider all options.

9. Put the grid away, out of sight, for at least 24 hours. After that time away, review the entire grid with care. Review the connections, the messages, and the formats.Finally, add a schedule.

10. Start implementing your content plan. Follow your plan for at least 30 days. Then analyze the effectiveness of what you have done. Refine the plan accordingly. Implement again.


Read more at http://www.business2community.com/social-media/effective-social-media-marketing-strategies-need-a-powerful-content-plan-0468474#tIrqqMzR0eYUMIdo.99

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Gaurav Pandey's curator insight, May 12, 2013 7:27 AM

It's a good post, especially for the greenhorns of the content creation world.

 

As someone who's tried out various content generation methods and strategies over the years, I'd like to share my personal experience.

 

First things first, there's no escaping the manual work involved in content creation. Most of us. even online professionals like myself, don't really have that kind of time, especially for personal blogs. But, even if you do come up with the time and put in the effort to optimise it for SEO, spread the word etc, it's very likely someone somewhere has already said that. This essentially defeats the whole point of the exercise. 

 

This was until I discovered content curation, which I find more attractive for a variety of reasons including ability to source the best content, adding your insight - something that allows you to showcase your knowledge and encouraging dialouge by choosing to agree or disagree with the author.

 

However, even effective curation requires manual work. Yes, there are tools which make your task a lot easier but again no tool is perfect and you'll have to do a lot of reading and manual sorting if you intend to provide your audience with something meaningful consistently.  That said, curation is still less time consuming and provides greater value to your readers. Of course this doesn't mean you should stop publishing original content altogether but it certainly helps you contribute regularly with amaging content which brings your audience back to your site time and again. 

 

Similar rules apply to curation as well. It's important to ensure you have a plan and a strategic focus that the article talks about. And yes, an editorial calender will make your life much easier. 

Also, don't underestimate the importance of categories and tagging. And finally, the big question - What pain point are you solving for your customers? What is your CVP (Customer Value Proposition) or USP (Unique Selling Proposition)? 

 

Remember it's all about adding value. Ask yourself dispassionately if your content is valueable to your audience and you'll know if you are on the right track. 

 

I'd appreciate if you share your thoughts. Cheers!  

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Your Best Advertisement

Your Best Advertisement | Small Business Builder | Scoop.it

Excerpted from the article:

 

"Play it right and loyal, engaged customers will create high-quality content for you in a variety of ways on the web, without being paid."

 

"Turn advocates into content creating machines. Forget incentives or perks. Brand advocates recommend their favorite products because they’ve had a fantastic experience and want to help others. The key is to make it easy for advocates to generate content by giving them online tools to create the following:

 

Highly positive reviews that will increase ratings, combat negative word of mouth, and improve SEOGlowing stories and testimonials that will boost awareness and brand reputationAnswers to prospects’ questions that will increase sales conversion ratesTweets, Facebook posts, and comments that will drive positive word of mouth for your brandVideos, photos, and other multimedia content to boost engagement.

 

Amplify advocates. Once advocates have created a piece of authentic and compelling content for your brand, give them the tools to share the love via social sharing widgets for channels like Facebook, Twitter, LinkedIn, and email. To help boost ratings, enable them to publish their reviews on relevant third party review sites such as Yelp, Amazon, or TripAdvisor.

 

Leverage content. Advocate-generated content is digital gold. Don’t keep this treasure buried in your backyard. Display how you’ve created raving advocates by posting their recommendations on media channels like your website, Facebook and Twitter. Another powerful way to leverage this content is to put positive reviews or testimonials at each step in the consumer purchase path to increase conversion rates and reduce shopping cart abandonment."

 

Full artilcle here: http://onforb.es/12LMAq0

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Gaurav Pandey's curator insight, May 21, 2013 5:04 AM

An article every marketer should read. Deborah points out why it's important to identify and nurture the best assets of your business – your brand advocates.

Simply put, brand advocates are satisfied customers and they bring you two of the most sought after elements for any business – repeat business and word of mouth publicity.  I'd like to add to the article by elaborating on how to reward your brand advocates to ensure they stay happy and feel they are being looked after.

 

1.     Build a Database:  Firstly, a business needs to develop a strategy to manage such clients. And the first thing you should be starting with is a database of customers who have praised your services in the past or rated their experience with your brand highly. Make sure you get their details down and keep in touch.  

 

2.     Reach Out and Engage: Open new lines of communication by researching which online platforms these clients are active on and make an effort to engage.  Think of it as talking to a friend, don't make it about your brand, sometimes listening and holding back is the best way to encourage conversation. If you do it regularly enough these conversations would magnify into an excellent self-supporting advertisement mechanism for your brand.

3.     Give them VIP Treatment: Find authentic ways to reward brand advocates. It's important to make them feel special so they stay on your side of the fence.  If you think about it there are many ways of doing this. How about an exclusive offer they can share with others? Or even an occasional email thanking them for their patronage.  Make sure your best staff looks after them when they drop into your store, or perhaps the owner can walk up to them to welcome them.  Another way is to give them access to exclusive content before others. I reckon you get the idea.

 

4.     Don't Shoot Yourself: I'll end with a word of warning: Stay away from any direct monetary compensation. This approach will come back to hurt you in most cases as it dilutes the quality of their recommendation if others find out they've been paid to post glowing reviews for you. Transparency is the word when dealing with your customers. 

 

Have something to add? Drop in a comment. 

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PPC Blueprint for Start-ups

PPC Blueprint for Start-ups | Small Business Builder | Scoop.it
For bootstrapped startups there are a number of affordable marketing channels to get started. Advertising is generally expensive and most startups overestimate advertising ROI, especially until they’ve gained some sort of foothold through other means. Some of the examples are free classified ads, organic social media, using your personal network to spread the word on your business, media publicity, sites
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Gaurav Pandey's curator insight, May 14, 2013 11:32 AM

Here's the lastest post from my blog. Please feel free to send in your comments/feedback. 

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100 Awesome Success Quotes

100 Awesome Success Quotes | Small Business Builder | Scoop.it
What you are about to read is probably the best list of success quotes in the world. In writing this post I read at least a few thousand quotes including all the quotes in the top ten web pages
Gaurav Pandey's insight:

My favourite (which is not on the list) are these words from Thomas Carlyle

"Work is a grand cure for all the maladies and miseries that ever beset mankind-honest work, which you intend getting done."

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5 Practical Tips for Perfecting Your Startup Pitch

5 Practical Tips for Perfecting Your Startup Pitch | Small Business Builder | Scoop.it

We are living in the age of the entrepreneur -- more people are starting up, and it's ever important to stand out in the crowd. We spoke to a handful of venture capitalists and startup entrepreneurs to get their top tips on how to put together the ideal startup pitch. Here are the best five tips we heard.

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Gaurav Pandey's curator insight, April 23, 2013 2:57 AM

Great points!

I reckon when you are pitiching to a VC the point to highlight is what plans do you have for the money you want them to invest. Also, don't forget the importance of telling a story - weave your material into an interesting tale of what customer pain point are you going to solve and wrap it all up in a way which makes your plan viable to them, i.e. how are you going to be profitable.

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10 Inexpensive Ways to Advertise Your Small Business

10 Inexpensive Ways to Advertise Your Small Business | Small Business Builder | Scoop.it
Small business owners and marketing experts share their tips on how to effectively advertise on a tight budget.
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5 more free (& almost free) tools to build a strong mobile footprint for your small business

5 more free (& almost free) tools to build a strong mobile footprint for your small business | Small Business Builder | Scoop.it
By Tasha Cunningham There is a wealth of free, or almost free, tools online to help small business promote their products and services on mobile platforms. If you read my column in Business Monday today you’ve learned about five of them.
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Essential web design tips for start-ups

Essential web design tips for start-ups | Small Business Builder | Scoop.it

With so many new websites and start-ups springing up every day, a high-quality, professional web site is no longer optional — if it ever was. If you want your company to be taken seriously, let alone stand out, you need to have a design that is both memorable and professional.

Gaurav Pandey's insight:

For me a good website design is essentially clean and simple. Peope make decisions about the credibility of a website as soon as the page loads.  Some websites go overboard with colours, graphics and multimedia and lose their focus. A clean, uncluttered layout that allows easy access to information generally scores well. Another key element to a good website is a logical, neat navigation structure. 


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SA online retailers turn browsers into shoppers

SA online retailers turn browsers into shoppers | Small Business Builder | Scoop.it

Online retailing is moving toward a new trend of specialist shopping, which is more focused on the latest trends and premium brands, according to Arthur Goldstuck, an analyst and managing director of World Wide Worx.

Goldstuck told Business Report this week that online shoppers would start to see more boutique-like online shops in the future.

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To truly be a ‘social business’, here are the six stages that every company has to go through

To truly be a ‘social business’, here are the six stages that every company has to go through | Small Business Builder | Scoop.it
Being social is not something every company can do well. In fact, according to a new report from the research firm Altimeter Group, there are companies that fit along one of six stages ...

 

...With a social media strategy, a company lays out the channels, platforms, and tactics that are used to support publishing, listening and engagement. On the other hand, in using a social business strategy, relevant technologies and processes are integrated into business values and practices in order to build relationships and cause conversations to happen both in the organization and outside. Both Li and Solis say it will create value and optimizing impact for customers and the business....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 1, 2013 6:04 PM

Important distinction between social media strategy and integrating to become a social business.

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Social Media Marketing Growth and Strategy

Social Media Marketing Growth and Strategy | Small Business Builder | Scoop.it
You don't earn the title of the ultimate social media marketer unless you have monster skills. What kind of skills are we talking about to become a social media monster? What kind of plans and strategies are necessary for success?
Gaurav Pandey's insight:

And, the world's greatest social media marketer takes a pause every now and then to sharpen his axe. Cheers! 

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Why You Need a Holistic Business Strategy

Why You Need a Holistic Business Strategy | Small Business Builder | Scoop.it

Excerpted from the article: 

What’s the biggest problem in business today?

It’s not access to capital, though that is a real problem in that it inhibits growth in some places where it shouldn’t. No, it’s not command and control management hierarchies, despite the contribution they certainly make. It’s not the problem of “the other” that plagues broad swaths of our society, though that is a close second. I contend the biggest problem is that each business has too few people looking after the whole of the business. This is not only seen in the concentration of power in the hands of the C-Suite and the Board, but also in the org charts that map an often too real silo like operational structure.

What’s the solution? I believe we need to fundamentally rethink the closely held tenets of business strategy, especially in light of the geopolitical and environmental situation we now face. To put it simply, it is time to for organizations large and small to adopt a holistic business strategy that empowers more employees to think about the whole of the business; to more fully understand the ins and outs of the product/service offering; and ultimately focus on serving their markets instead of serving the stock market.

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Gaurav Pandey's curator insight, June 17, 2013 10:49 AM

One of the best articles I've read in a long time. Chris has highlighted important points we've all heard and read.

Businesses with thier heart in the right place are invariably the most successful.

Till now, this probably was a bit of an "open secret" which business strategists and consultants chose to conveniently overlook. Others though aware of the importance of value creation, trust and engagement still failed to put it all together into a succient actionable document. 

Successful organisations focus on developing a culture of engagement and learning without losing sight of the larger picture. They follow what's described in this article as holistic business strategies where business culture, processes and behaviour models are aligned to work together in harmony. 

Today when businesses have the knowledge and the tools to reach out to their customers in a more direct, personal manner, there is no excuse to not have a holistic business strategy in place. 

 

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Customer-Centricity: The New SEO

Customer-Centricity: The New SEO | Small Business Builder | Scoop.it

According to a recent Forrester Research report, as many as one-third of U.S. companies surveyed were dissatisfied with their social marketing results. The report also pointed out that only 38% of those surveyed directly targeted their followers or fans on social channels. Bear in mind, search engines also consider blogs, websites and communities as social channels, so we are not talking just Facebook, Twitter, Pinterest and similar social media sites here.

So what's stopping these businesses? I have tried to answer that question in this blog post.

Gaurav Pandey's insight:

Hello, 

Here's a new post from my blog. In recent times, I have been often asked whether  SEO was dead. So I decided to write a post on where I think the SEO industry stands and what the future is likely to be. 

As always, drop me a comment if you have anything to add. 

Please feel free to share. 

Cheers, Gaurav. 

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Measuring Social Impact

Measuring Social Impact | Small Business Builder | Scoop.it

Excerpted from the article: 

"This lecture examines the pressure on philanthropic organisations to provide quantifiable short-term impact measurements

It is often said of private donors and non-profit actors that social impact is not something they set out to measure –– it’s something they set out to make. Along the way to making a difference, social investors often face questions about the alignment between their activities, missions and strategies, about the progress of the work that is funded through investments and grants, about possible course adjustments, and perhaps taking advantage of emergent opportunities. And of course all need to report to stakeholders and the public. So they inevitably end up monitoring, measuring, and evaluating programs and projects simply to generate the impact they want to make. For private donors and non-profit actors, measuring impact is not an end in itself. That said, when tailored to a purpose and demonstrably benefitting the communities we seek to serve, monitoring and evaluation and learning can play a crucially important part in effective philanthropy and social investment.

There are many good reasons for measuring and evaluating social outcomes and impact, each calling for a distinctive approach and possibly for different measurement tools. In a start-up social enterprise, for example, the chief aim could be to develop a viable business plan ensuring the growth and survival of the enterprise by monitoring costs, income, benefits, and outcomes. For a large mature organization, a robust impact measurement system could provide a helpful management tool for aligning activities with mission and strategy, and guiding internal resource allocations to the best intermediate users. For other organizations, it could serve chiefly as a learning tool, helping to improve practice by adjusting methods and activities to take full account of the lessons coming out of measurement. For others again, it could help to flesh out communications strategies by identifying the success stories that boards and the public appreciate.

The least good reason for measuring social impact is to meet the expectations of donors and funding agencies. And yet, in Australia, the strongest incentive for measuring social impact among service organizations today appears to be a perceived need to meet increasingly shrill demands from funding agencies and donors for quantifiable impact measurements as a condition of further funding. To complicate matters, in fields of community engagement where cooperation among service providers is a precondition for enduring social impact, funders’ demands for impact measurement stimulate competition among providers to beggar their neighbours."

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Gaurav Pandey's curator insight, May 21, 2013 9:18 PM

Please read the full article. Then, I'd request you to take a minute to ponder over the headline.  Now, try to answer the following questions:

Why would you like to measure Social Media Impact? What are your objectives from Social Media? Do you see social media as a short-term or a long-term investment?

 

Measuring Social Media ROI is in many ways a complex task. Eg. how do you ascertain the value of a Facebook like, or a retweet, follow or share.

However this is not important. Social Media, at this stage, is could either be described as a wise investment or a downright punt. (and yes, this comes from an online media consultant). In marketing, it's always been hard to measure results, it's no different with social media. 

 

Some of the basics you must consider are:

1. Using a monitoring tool such as Google Analytics, Radian 6 etc.

2. Facebook conversion measurement, which I think is an incredible tool.

3. The impact of influence marketing. 

Gaurav Pandey's comment, May 22, 2013 5:23 AM
Thanks for the rescoop!
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7 Steps to Small Business Growth

7  Steps to Small Business Growth | Small Business Builder | Scoop.it

Excerpted from the article:

 

Business plans are great, useful even, but the planning process and a growth oriented plan of action is where it’s at for the small business.

 

1) Ideal customer (IC) – How would someone spot our ideal customer? What do they look like, what do they think, where do they live, work and play? How do we locate them? What is their pain? Is there a behavior that signals they are ideal? What triggers their desire to solve their problem? What do they get when they hire us?

The goal of this phase of planning is to complete a picture of the ideal customer – one that values your unique approach. Look to your most profitable clients that also tend to refer business for clues.

2) Value proposition (VP) – Why do people buy from us rather than our competitors?This is a hard one for some companies to nail and you might have much better luck spending some time asking your customers why they buy from you, stay with you and refer you. Listen very carefully to the stories the tell for clues to your value proposition. There are a handful of proven value propositions, but the key is for you to find and commit to something that clearly differentiates.

3) Strategy Hourglass (SH) – Where are our gaps in customer engagement? I believe that process of growing a customer centric business lies in developing a mindset that focuses on the act of logically moving customers and prospects through seven stages of engagement – know, like, trust, try, buy, repeat and refer. The Marketing Hourglass is a tool I’ve used with hundreds of business owners to help create a focus on customer engagement.

4) Primary objectives (PO) – What are our 2-3 highest priority objectives for growth?One of the things the derails growth most often is too many goals and objectives. Most business can only focus on a couple of initiatives at any give time. You must identify andcommit to no more than three priorities and then go to work on creating the projects and tasks needed to pull these off. And, you must say no to the idea of the week that shows up to knock you off course.

5) Revenue streams (RS) – How can we create more streams of revenue? There are only three ways to grow: add more customers, increase the average transaction size, increase the number of purchase per customer. It’s actually easier to sell more to existing customer than add new customers. What services or products could you add? What packaging, pricing or promotion could you realign? What new markets or segments could you enter?

6) Strategic relationships (SR) – What relationships do we need to develop? This is probably one of the greatest untapped opportunities for growth. What marketing partners could be motivated to promote and co-market your business? What joint ventures would allow you to tackle new work? What vendors or suppliers could help you grow? What competitors could become cooperative partners for new venture, markets or work?

7) Key indicators (KI) – What metrics impact our growth most? Most businesses can tell you how much revenue they did last month and how much money they have in the bank. By tracking things like % or leads converted, % or business via referral, cost to acquire a new customer and % of customers likely to refer you can take control of the things that actually impact your growth in near real-time. Here are 7 key indicators that I believe should be part of the picture.

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Gaurav Pandey's curator insight, May 18, 2013 1:04 AM

John highlights some good points in the article.  Anyone who has been seriously involved business strategy would agree with John on all counts. However, each of these points can be explained in details and further elaborated upon. As it is, the article is succinct and would serve as a good prototype to any business interested in developing a detailed growth strategy.  

I would like to add/highlight a few points which I found missing (partly or entirely) in the article.

 

1.        According to me, among the most important factors that affect a business' growth are planning and implementation. While this may sound pretty straightforward, it is in fact a lot more complex. Planned growth comes about as a combination of several factors, such as timing of expansion, not losing sight of the organisation's strategic focus and assessing in an unbiased manner the if the organisation in question is ready to absorb the impact such an expansion may bring.  

The second part, i.e., implementation involves identifying the stresses that growth normally puts on an organisation's processes, controls, people, cash flow etc. Effective implementation involves being prepared in advanced for any negative fallout that may result from the incremental nature of growth. The best way to grow is to consider all the aforementioned points and place safe bets and avoid large risks. 

 

2.       The next point I'd like to mention is how important it is to embrace new technologies (for most businesses). Let's take the role of a Business Development Manager for example. This seemingly well-defined role has seen so many changes over the years, not so much in the end result you are trying to achieve, but more in how you go about getting there. With digital media having exploded as it has, there are potentially many more avenues for a Business Development Manager to reach out to people, generate leads and use their time much more efficiently. The balance that had previously existed has all but gone and today one of the biggest prerequisites for such a role would be social media savvy and a willingness and ability to embrace new technologies. Of course, this was just an example and similar notions apply for other roles as well. A twitter-friendly CEO, staff who are aware of their responsibilities when on social media etc. This is the new way business is done and companies which take these into account while hiring or expanding tend to reap the benefits by gaining a head start over those who have yet to jump onto the bandwagon.

 

3.       The third and most important point is Customer Centricity. John's touched upon the subject in the article but I'd like to go a little further especially in context of growth plans we are talking about. Whenever an organisation decides to grow it either targets new customers or builds upon its existing customer-base. If the growth plan involves creating a new customer segment, the company needs to redefine its Customer Value Proposition specifically targeted at its new audience. Also, due-diligence in choosing your market and identifying the right customer –product mix is the key to a successful venture. On the other hand, if the expansion strategy involves a company's existing customer base, the focus should be on creating brand advocates and ensuring they are treated well and have a say of some sort in the expansion strategy.  These customers are your biggest assets and their feedback goes a long way in ensuring your future plans include ideas which have worked for you in the past.

 

(I plan to write a blog post soon elaborating these points in more detail.)

If you have any comments and questions, please feel free to share. Cheers! 

Gaurav Pandey's comment, May 20, 2013 8:15 AM
Thanks for sharing, Dario!
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Get Your Small Business Online With Australia Post

Get Your Small Business Online With Australia Post | Small Business Builder | Scoop.it
Here's  how Australia Post can help small businesses get online: Their simple content management system for online retailers called “MyShopInABox”. Uniquely, for a CMS, you can pick up a copy at your local Post Office!SecurePay – the Government backed online payment system bought by Australia PostClick and Send – easy way to create the documentation you need for sending parcels to your customers, as well as an easy way to organise and pay for deliveriesReply Paid Returns – a way of increasing customer confidence is to allow them to return goods to you free of charge. Online retailer StyleTread uses this to excellent advantage.Local business hubs – Post offices dedicated to helping their business customersThey also covered a bit about direct marketing, and their ‘lifestyle’ survey of householders.
Gaurav Pandey's insight:

Australia Post are a customer centric organisation and digitial media forms a big part of their future plans. They've been consistently rated as one of the most reputable brands in Australia.  So if you are a #SmallBusiness, get on to the bandwagon, you might even get some early bird benefits! 

 

Read full article here: http://bit.ly/Yi7PB9

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SEO basics for start-ups in 10 minutes [Google Video]

SEO basics for start-ups in 10 minutes [Google Video] | Small Business Builder | Scoop.it

Worried about how to fill out your meta keywords tag so your startup ranks best in Googleresults? Don't bother, the company says. Google search ignores it.

Here's a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.

The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms.

From how to add the best keywords and including analytics code on your site to how to approach marketing in general, Google aims to make it easier for startups to get their brands ranked higher on search result pages

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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Small Business Builder | Scoop.it
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
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Small businesses should innovate the way they use social media

Small businesses should innovate the way they use social media | Small Business Builder | Scoop.it
With so much noise in the social media space, it can be hard for smaller brands to get their message across. Here are some top tips to make your presence count
Gaurav Pandey's insight:

Good Article! 

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The 50 Best Marketing Strategies For Small Business

The 50 Best Marketing Strategies For Small Business | Small Business Builder | Scoop.it
There are countless marketing strategies a business can use, but not all are small budget friendly. Here are 50 low budget marketing strategies.
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Gaurav Pandey's curator insight, April 7, 2013 10:26 PM

Great marketing strategies for small busineesses in one place. 5 Stars!  

Mat Francis's curator insight, April 10, 2013 12:03 AM

50 Great marketing ideas you could use in your business today!

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The top 20 Australian online retailers of 2013

The top 20 Australian online retailers of 2013 | Small Business Builder | Scoop.it
Online retail has finally come of age in Australia, with these 20 businesses becoming the masters of the medium.
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Successful Social Business Pilot Projects: Benefits of Starting Small

Successful Social Business Pilot Projects: Benefits of Starting Small | Small Business Builder | Scoop.it

Regardless of the exact definition of social business, we’re talking business and thus inevitably people, processes and purpose, your third P if you so desire and like P’s. Social business pilot projects and smaller test cases are not only great ways to break through the clutter of the hype but also help making purpose and benefits tangible and understandable for those involved. They also result in know-how and lessons that can be used by the whole business for future projects.

Gaurav Pandey's insight:

Interesting article? What do you think are the most important factors to consider before launching your business? 

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