Come on, be honest. You can agree that the following scenario happens to all of us at one time or another – or probably more than one time – as bloggers. Your brain and the keyboard just can’t seem to connect. Deadline or not, you are incapable of making it happen the way you want. The harder you try, the more frustrated you become. Then, you just give up for a while and move over to look at all the pretty pictures on Pinterest. Oh, wait – that’s what happens to me! B2B blogging admittedly comes with its own unique challenges. Let’s face it, the solutions and offerings are just not very “sexy” in the B2B world. That doesn’t mean B2B blogging isn’t necessary – it’s quite the opposite actually. B2B content is increasingly being considered as a useful way to drive traffic to company websites. Among the challenges found in B2B blogging is coming up with fresh ideas and subsequent content that will make your company’s messages appealing and engaging to your audience.
So, what is a B2B blogger in a bind to do? This is a list I have put together with 10 B2B blogging ideas. My list is by no means inclusive or in any sort of order of importance. I’ve decided to put it together because sometimes we could all use a boost.