Small Business, Social Media and Digital Marketing
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The essential metrics to analyze for keyword research success

The essential metrics to analyze for keyword research success | Small Business, Social Media and Digital Marketing | Scoop.it
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics.
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Want To Become An Online Marketing Master? Bookmark These 10 Blogs

Want To Become An Online Marketing Master? Bookmark These 10 Blogs | Small Business, Social Media and Digital Marketing | Scoop.it

"I compiled this list from my own usual reading materials, but with a few modifications. First, I tried to find a good balance of different online marketing areas, from blogs that cover pretty much everything about digital marketing to ones with a very specific focus. Second, I tried to keep this list as accessible as possible, so most of these sources are geared toward beginners- to intermediate-level marketing pros."

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The Most Important Lesson I’ve Learned as an Entrepreneur

The Most Important Lesson I’ve Learned as an Entrepreneur | Small Business, Social Media and Digital Marketing | Scoop.it
Good advice if you're starting your own business.
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How Lifehacker’s Founder Gets Things Done (And Stays Sane) - Todoist Blog

How Lifehacker’s Founder Gets Things Done (And Stays Sane) - Todoist Blog | Small Business, Social Media and Digital Marketing | Scoop.it
An interview with Gina Trapani, serial entrepreneur & the founder of the productivity site Lifehacker, on the exact strategies she uses to get things done.
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Tackling the bigger questions - Next Action Associates

Tackling the bigger questions - Next Action Associates | Small Business, Social Media and Digital Marketing | Scoop.it
Change your game with GTD®. Get more done with less stress, and start winning at the game of work and business of life.
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Your Productivity Will Increase by 46 percent if You Stand at Your Desk, Says Study

Your Productivity Will Increase by 46 percent if You Stand at Your Desk, Says Study | Small Business, Social Media and Digital Marketing | Scoop.it
The research is in. Standing at your desk does really boost productivity during the day.
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The Top 10 Leadership Posts I Read The Week Of May 23rd

The Top 10 Leadership Posts I Read The Week Of May 23rd | Small Business, Social Media and Digital Marketing | Scoop.it
  While this week’s Top 10 list contains its standard helpful resources, content and challenging thoughts from some of the greatest leaders in the world, it also contains one of my favor…
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20 Tips To Develop Your Leadership Qualities - INDIHOPE

20 Tips To Develop Your Leadership Qualities - INDIHOPE | Small Business, Social Media and Digital Marketing | Scoop.it
Leadership is a clear responsibility, not a dessert. You must have to develop good qualities and  strong values in your life. Without these, you have fewer chances to survive. But does leadership is that hard? no, not at all, it just requires some core values in life. let us explore these here. “To handle yourself, …
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Instagram possibly going to offer an option to bump up posts

Instagram possibly going to offer an option to bump up posts | Small Business, Social Media and Digital Marketing | Scoop.it
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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Google Augments AdWords To Meet Mobile Ad Demand | AdExchanger

Google Augments AdWords To Meet Mobile Ad Demand | AdExchanger | Small Business, Social Media and Digital Marketing | Scoop.it
In a nod to mobile’s growing importance for advertisers and its own bottom line, Google on Tuesday unveiled AdWords updates and local ad formats to help marketers execute mobile-focused ad campaigns. Advertisers can now connect more widely with Google Maps users and give consumers more information in their text ads. Google also gave manufacturers access to... Continue reading »
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Organic Vs PPC: The view from the consumer - Smart Insights Digital Marketing Advice

Organic Vs PPC: The view from the consumer - Smart Insights Digital Marketing Advice | Small Business, Social Media and Digital Marketing | Scoop.it
The best way to justify investment in organic SEO is the fact your customers don't trust ads The infographic from seotraininglondon shows just how importan. Marketing topic(s):SEO strategy. Advice by Robert Allen.
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Weelytics lets you track all of your users' website actions with no coding required | ZDNet

Weelytics lets you track all of your users' website actions with no coding required | ZDNet | Small Business, Social Media and Digital Marketing | Scoop.it
Using Weelytics to automatically track and identify the people that use your website, you'll be able to discover what brings your most valuable customers to your site, and help them to convert.
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LinkedIn's Kafka Monitor, Apple's Siri Are Set Free: Big Data Roundup - InformationWeek

LinkedIn's Kafka Monitor, Apple's Siri Are Set Free: Big Data Roundup - InformationWeek | Small Business, Social Media and Digital Marketing | Scoop.it
LinkedIn contributes Kafka Monitor to open source and Apple prepares to open Siri to third-party developers. We have all this, plus news about Confluent and Tinkerpop, in our Big Data Roundup for the week ending May 29, 2016.
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How to Turn Notes and Mind Maps into Actionable Steps

How to Turn Notes and Mind Maps into Actionable Steps | Small Business, Social Media and Digital Marketing | Scoop.it
A framework and guide for turning book, lecture and other notes into actionable steps for implementation.
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The only 3 things that matter when it comes to getting things done quickly

The only 3 things that matter when it comes to getting things done quickly | Small Business, Social Media and Digital Marketing | Scoop.it
You’re only as productive as you plan to be.
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How to Unearth the Root Cause of Your Procrastination – And it’s Not Laziness

How to Unearth the Root Cause of Your Procrastination – And it’s Not Laziness | Small Business, Social Media and Digital Marketing | Scoop.it
Get to the root of your procrastination. Once you are able to identify why you truly are procrastinating, it becomes much easier for you to stop procrastinating.
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Doubt Provides Lessons in Leadership - People Development Network

Doubt Provides Lessons in Leadership - People Development Network | Small Business, Social Media and Digital Marketing | Scoop.it
Poor planning and organization can send your leadership down the River of Doubt. Roosevelt's journey provides lessons for leaders today.
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Women In Leadership: Amsterdam Deputy Mayor Kajsa Ollongren

Women In Leadership: Amsterdam Deputy Mayor Kajsa Ollongren | Small Business, Social Media and Digital Marketing | Scoop.it

"Kajsa Ollongren was just about starting her term as Deputy Mayor of the City of Amsterdam last year when the refugee crisis steamrolled over Europe, setting off waves of nationalist xenophobia and administrative havoc. Not Ollongren."

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More consumers using smartphones to pay at the register, pay bills

More consumers using smartphones to pay at the register, pay bills | Small Business, Social Media and Digital Marketing | Scoop.it
Most consumers, even those who use the technology, worry about the safety of mobile payments, according to The Pew Charitable Trusts’ study.
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Mobile overtakes desktop for PPC search clicks in US [#ChartoftheDay] - Smart Insights Digital Marketing Advice

Mobile overtakes desktop for PPC search clicks in US [#ChartoftheDay] - Smart Insights Digital Marketing Advice | Small Business, Social Media and Digital Marketing | Scoop.it
Adwords/ PPC marketers need to make sure they're optimising for mobile- it makes up more than half of clicks! We've seen the share of web traffic from mobi. Marketing topic(s):Paid search marketing (PPC). Advice by Robert Allen.
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7 Totally Underrated Free AdWords Tools | WordStream

7 Totally Underrated Free AdWords Tools | WordStream | Small Business, Social Media and Digital Marketing | Scoop.it
Ready to diversify your PPC toolset? Add these totally underrated, super-useful AdWords tools to your repertoire!
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Fewer Companies Listen For Customer Complaints On Twitter

Fewer Companies Listen For Customer Complaints On Twitter | Small Business, Social Media and Digital Marketing | Scoop.it

"It used to be that when a customer complained on Twitter about a company’s service or product, he got action. She got respect. Certainly said customer got a profuse apology for the poor experience whether it was the company’s fault or not. Then, per all PR experts’ advice, the company would quietly usher the customer off Twitter to a private channel where they could wrap up their business."

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100 Marketing Growth Hacks Learned from 5 Years as a Startup

100 Marketing Growth Hacks Learned from 5 Years as a Startup | Small Business, Social Media and Digital Marketing | Scoop.it
As of writing this, I’m currently a part of a startup that’s grown to over 250k unique pageviews a month, and over 300k signups to date. And while I’m happ
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