"I compiled this list from my own usual reading materials, but with a few modifications. First, I tried to find a good balance of different online marketing areas, from blogs that cover pretty much everything about digital marketing to ones with a very specific focus. Second, I tried to keep this list as accessible as possible, so most of these sources are geared toward beginners- to intermediate-level marketing pros."
"The app market has the potential to grow to over $100 billion by 2020, but most publishers need to adopt better data analytics to capture a piece of that spending, according to app analytics startup, Pyze."
"To succeed as a content marketer, you must create value. Valuable content gets attention. One piece of valuable content will get a thousands times more attention than hundreds of pieces of “okay” content. So create value."
"One question, along with Bill Gates' answer, has stayed with me over the past decade. The question was, "If you could have any one superpower, what would it be and why?" What a great question. What answer do you think Bill gave?"
"The Holy Grail for most businesses is ensuring success over a prolonged period of time. Sure, there are some enterprises set up merely to be an irritant and to be bought out quickly. But most business leaders are keen to create something that lasts. This is, of course, easier said than done. Current thinking, though, insists that aligning strategy with the company’s purpose is an essential element."
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