Small Business, Social Media and Digital Marketing
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Machine Learning and Cognitive Systems, Part 2: Big Data Analytics

Machine Learning and Cognitive Systems, Part 2: Big Data Analytics | Small Business, Social Media and Digital Marketing | Scoop.it
In the first part of this series, I described a bit of what machine learning is and its potential to become a mainstream…
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Want To Become An Online Marketing Master? Bookmark These 10 Blogs

Want To Become An Online Marketing Master? Bookmark These 10 Blogs | Small Business, Social Media and Digital Marketing | Scoop.it

"I compiled this list from my own usual reading materials, but with a few modifications. First, I tried to find a good balance of different online marketing areas, from blogs that cover pretty much everything about digital marketing to ones with a very specific focus. Second, I tried to keep this list as accessible as possible, so most of these sources are geared toward beginners- to intermediate-level marketing pros."

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Big data is the key to the app market reaching $100 billion in 2020

Big data is the key to the app market reaching $100 billion in 2020 | Small Business, Social Media and Digital Marketing | Scoop.it

"The app market has the potential to grow to over $100 billion by 2020, but most publishers need to adopt better data analytics to capture a piece of that spending, according to app analytics startup, Pyze."

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6 Little-Known Web Based Content Marketing Tools You Can Use For Free

6 Little-Known Web Based Content Marketing Tools You Can Use For Free | Small Business, Social Media and Digital Marketing | Scoop.it

"To succeed as a content marketer, you must create value. Valuable content gets attention. One piece of valuable content will get a thousands times more attention than hundreds of pieces of “okay” content. So create value."

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After this man died his widow blocked his family on Facebook

After this man died his widow blocked his family on Facebook | Small Business, Social Media and Digital Marketing | Scoop.it

"My father hit his head and died. I suspect my stepmother"

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These 5 Young Entrepreneurs Are Incredibly Successful – Shopify

These 5 Young Entrepreneurs Are Incredibly Successful – Shopify | Small Business, Social Media and Digital Marketing | Scoop.it
When we think of successful entrepreneurs, people like Richard Branson, and Steve Jobs come to mind, but these tiny entrepreneurs started businesses before some
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GoDaddy made an app for entrepreneurs to get feedback on their startup ideas

GoDaddy made an app for entrepreneurs to get feedback on their startup ideas | Small Business, Social Media and Digital Marketing | Scoop.it
While most associate GoDaddy with domains, the company has become an integral part of supporting small businesses around the world. Whether this is by..
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Want to do your own analytics? Google's free Data Studio takes on Microsoft's Power BI | ZDNet

Want to do your own analytics? Google's free Data Studio takes on Microsoft's Power BI | ZDNet | Small Business, Social Media and Digital Marketing | Scoop.it
Google has rolled out a free version of its Data Studio 360, the data visualization toolset for building reports and charts from multiple data sources.
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Bill Gates' Superpower for Business Success

Bill Gates' Superpower for Business Success | Small Business, Social Media and Digital Marketing | Scoop.it

"One question, along with Bill Gates' answer, has stayed with me over the past decade. The question was, "If you could have any one superpower, what would it be and why?" What a great question. What answer do you think Bill gave?"

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What will 5G mean for wireless infrastructure, workforce?

What will 5G mean for wireless infrastructure, workforce? | Small Business, Social Media and Digital Marketing | Scoop.it
Wireless Infrastructure Association President and CEO Jonathan Adelstein discusses wireless infrastructure and workforce trends in this exclusive.
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Where Predictive Analytics Is Having the Biggest Impact

Where Predictive Analytics Is Having the Biggest Impact | Small Business, Social Media and Digital Marketing | Scoop.it
Companies are using big data for pricing, maintenance, and more.
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You are being followed: The business of social media surveillance

You are being followed: The business of social media surveillance | Small Business, Social Media and Digital Marketing | Scoop.it
LittleSis is partnering with MuckRock to investigate how police across the country are monitoring, tracking, and archiving public social media posts. To plug in
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What you need to know about the Costco - AmEx breakup (and the new Visa)

What you need to know about the Costco - AmEx breakup (and the new Visa) | Small Business, Social Media and Digital Marketing | Scoop.it
Visa is coming. What to do next if you’re an American Express cardholder.
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Predictive Analytics Makes Marketing Dollars Work Harder

Predictive Analytics Makes Marketing Dollars Work Harder | Small Business, Social Media and Digital Marketing | Scoop.it
Predictive analytics can make every marketer more impactful and every marketing dollar go further. It's just one benefit of the digital age. The non-digital age was filled with opinions, perceptions a
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What does AI mean for Education? — Learning {Re}imagined

What does AI mean for Education? - Learning {Re}imagined - Medium
Will learner-centred AI be banned from classrooms like smartphones?I was struck by a statement in this promotional video for IBM’s Watson AI technology tha…
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3 Ways to Supercharge Your Content-Marketing Strategy

3 Ways to Supercharge Your Content-Marketing Strategy | Small Business, Social Media and Digital Marketing | Scoop.it
Clever ads no longer fit the bill. Successful content marketing has become a two-way conversation.
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Young Americans’ twin debt problems: marriage and college

Young Americans’ twin debt problems: marriage and college | Small Business, Social Media and Digital Marketing | Scoop.it
The average wedding cost a record $32,641 last year. That’s only slightly more than the Class of 2016’s average student-loan debt load. And the trend for both has been rising.
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What a Minor League Moneyball Reveals About Predictive Analytics

What a Minor League Moneyball Reveals About Predictive Analytics | Small Business, Social Media and Digital Marketing | Scoop.it
A lesson in real-world data-driven decision making.
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Two Questions That Might Determine Future Success

Two Questions That Might Determine Future Success | Small Business, Social Media and Digital Marketing | Scoop.it

"The Holy Grail for most businesses is ensuring success over a prolonged period of time. Sure, there are some enterprises set up merely to be an irritant and to be bought out quickly. But most business leaders are keen to create something that lasts. This is, of course, easier said than done. Current thinking, though, insists that aligning strategy with the company’s purpose is an essential element."

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The 7 Habits of the Most Productive Entrepreneurs

The 7 Habits of the Most Productive Entrepreneurs | Small Business, Social Media and Digital Marketing | Scoop.it
Here are the 7 habits the world's most successful entrepreneurs have cultivated that allow them to consistently achieve, earn, and enjoy more.
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The 5 People You Need in Your Startup

The 5 People You Need in Your Startup | Small Business, Social Media and Digital Marketing | Scoop.it
Your first five hires will hugely impact your business' future. It is critically important to get those first hires right.
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Tiki Barber says this was his dumbest financial mistake

Tiki Barber says this was his dumbest financial mistake | Small Business, Social Media and Digital Marketing | Scoop.it
The three-time Pro Bowl running back also shares lessons from his biggest money mistake
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Three Things Email Marketers Should Do to Stay Competitive

Three Things Email Marketers Should Do to Stay Competitive | Small Business, Social Media and Digital Marketing | Scoop.it
Email Marketing - Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive.
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Entrepreneurs Should Always Be Dabbling in Side Businesses. Here's Why.

Entrepreneurs Should Always Be Dabbling in Side Businesses. Here's Why. | Small Business, Social Media and Digital Marketing | Scoop.it
Side businesses allow you to test your idea before you dive in and risk financial loss.
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Retention Hacking > Growth Hacking

Retention Hacking > Growth Hacking | Small Business, Social Media and Digital Marketing | Scoop.it
Is Retention Hacking more important than Growth Hacking? Great mobile experience can be measured by ease of use, loading time, latency, crash reporting and much more.
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Startup branding and thinking beyond 'I need a logo'

Startup branding and thinking beyond 'I need a logo' | Small Business, Social Media and Digital Marketing | Scoop.it
Kim Knoll, co-founder of Knoed Creative Inc., explains what goes into making a strong brand identity for startups, and more.
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3 Guiding Principles for Predictive Analytics Success

3 Guiding Principles for Predictive Analytics Success | Small Business, Social Media and Digital Marketing | Scoop.it
The retail industry has become intensely competitive, dotted with name brand incumbents, disruptive e-commerce challengers, boutique establishments and everything in between. Naturally, this hyp
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