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Small Business and Social Media
This is devoted to small business who are looking at ways to use social media effectively in their business and to promote their business.
Curated by Lonnie Juarez
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How to Create Marketing Personas - Heidi Cohen

How to Create Marketing Personas - Heidi Cohen | Small Business and Social Media | Scoop.it
Marketing personas are imaginary versions of your prospects, customers and the public that contain in-depth, lifelike character traits including fun names to help develop content and marketing. Personas guide a firm’s marketing and content decisions.
Lonnie Juarez's insight:

This is a great article wih easy to follow tips to help you improve your marketing. Steps make sense and can be easily implemented

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To Do: Build a Budget | SUCCESS magazine Blog

To Do: Build a Budget | SUCCESS magazine Blog | Small Business and Social Media | Scoop.it
Bud… Budge… Budget. It’s a hard, yet necessary, word to spit out. I’m still getting used to it. I guess you could call me a recent grad. (How recent
Lonnie Juarez's insight:

A good reminder for our personal finances and something to share with our childern who are in high school or college and those who have just graduated.

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The Easiest 12-Step Business Blogging Guide You’ll Ever Read

The Easiest 12-Step Business Blogging Guide You’ll Ever Read | Small Business and Social Media | Scoop.it
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Lonnie Juarez's insight:

If you are doing blogging or thinking of doing blogging for your business this is a great article with easy steps for you to follow and implment.

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The Entrepreneur's Complete Guide to Freemium

The Entrepreneur's Complete Guide to Freemium | Small Business and Social Media | Scoop.it
Pricing is tricky. Many entrepreneurs price their products based on what their competitors are doing or on broken rationale, such as "it was hard to create so I must charge more" or "it took me a w...
Lonnie Juarez's insight:

Good article on ways of creating alternatives to driving business.

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LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing

LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing | Small Business and Social Media | Scoop.it
A collection of the absolute best free LinkedIn training materials across the internet including tutorials, infographics, how-to articles and webinars.
Lonnie Juarez's insight:

This is a great resouce for all of those who are actively using LinkedIn. It provides some solid and good free resources to improve your own use of LinkedIn for business.

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Six Essential Steps To Budget Your Business In A Better Way

Six Essential Steps To Budget Your Business In A Better Way | Small Business and Social Media | Scoop.it
You've just started a small business and have gained a good understanding of your trade. But when it comes to budgeting, you’re lacking th
Lonnie Juarez's insight:

Good article on budgeting for business. Good referesher for all business owners.

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20 Marketing Ideas for Small Business

Looking for marketing ideas that work? Here are 20 proven ways to market a small business.
Lonnie Juarez's insight:

These are good marketing tips and easy to follow. They can all help you just have to select the ones that are best for your business and then plan, implement and evaluate the effectiveness. 

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30+ Websites Offering Free Icon Sets For Download

30+ Websites Offering Free Icon Sets For Download | Small Business and Social Media | Scoop.it
There is not need for spending on Icons – I have found tons of great websites where you can find free high quality icon sets.
Lonnie Juarez's insight:

Good list of websites if you are looking for free icon sets to use in your business or websites.

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5 Tips for Using Social Networking to Build Your Business

Those same networks that you use to share pictures and reminisce about old times can be great sources of income for your business. In addition, there are plenty of social networks out there that are made specifically for doing just that.
Lonnie Juarez's insight:

Great tips for using social media. We have used these and others in working with our own sites and helping clients build their sites.

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CourseSites - Create Your Own Online Course

CourseSites - Create Your Own Online Course | Small Business and Social Media | Scoop.it
CourseSites by Blackboard is a free learning management system for K12 and Higher Ed Instructors enabling blended & eLearning.

Via Ana Cristina Pratas
Lonnie Juarez's insight:

This is a good way to extend learning for others in a way that allows for people to continue personal development.

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Louise Robinson-Lay's curator insight, August 24, 2013 5:19 PM

You can build your own online course using this free software online.

Agora Abierta's curator insight, August 28, 2013 11:08 AM

Perhaps the future is  study online by their own responsability and perhaps its more effective and motivate.

Steve Klien's curator insight, November 9, 2013 6:42 PM

Free LMS by Blackboard

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The Top 100 Advertising Companies on Storeboard.com! | Storeboard | New York | New York

The Top 100 Advertising Companies on Storeboard.com! | Storeboard | New York | New York | Small Business and Social Media | Scoop.it
Looking to get the word out? Who isn't? More Customers equals more money! Now there are more ways to advertise than ever. From old school (print) to new s...
Lonnie Juarez's insight:

A good list of companies using Storeboard. Are you part of the Storeboard directory?

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How much it costs to design a professional website and selecting the right web design company

How much it costs to design a professional website and selecting the right web design company | Small Business and Social Media | Scoop.it
How much it costs to design a professional website and selecting the right web design company If you are a business or organization looking to make a logical cost decision about creating or improving your website, this article is for you.
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20 Ways Storeboard Can Help You and Your Business! | Storeboard | New York | New York

20 Ways Storeboard Can Help You and Your Business! | Storeboard | New York | New York | Small Business and Social Media | Scoop.it
Storeboard has become one of the most popular social media sites for anyone who is looking to promote something - it could be a business, a non-profit, a ban...
Lonnie Juarez's insight:

If you are not using Storeboard, then here are some really great reasons why it is great business site. 

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Don’t Neglect the Shopper: Consumer vs. shopper research | Digital Marketer

Don’t Neglect the Shopper: Consumer vs. shopper research | Digital Marketer | Small Business and Social Media | Scoop.it
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Good article and advice for all businesses.

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7 Steps to Effective Communication Skills that Gets Results

7 Steps to Effective Communication Skills that Gets Results | Small Business and Social Media | Scoop.it
Good communication skills are the key to success in everything you do. Follow these 7 steps to develop communication skills that'll help you get ahead.
Lonnie Juarez's insight:

Good review of communications skills. Worth the time and reflect on your own skills and where to constantly improve.

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Running Business Experiments - Decision-Making Skills From MindTools.com

Running Business Experiments - Decision-Making Skills From MindTools.com | Small Business and Social Media | Scoop.it
Learn how to test ideas reliably and grow your business without taking unnecessary risks.
Lonnie Juarez's insight:

A great easy to follow step by step way to create good business experiments to drive business decisions.

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Highest Recorded IQ Ever in the History of the World - BrandonGaille.com

Highest Recorded IQ Ever in the History of the World - BrandonGaille.com | Small Business and Social Media | Scoop.it
A listing of the smartest people in the world today that have high recorded IQs.
Lonnie Juarez's insight:

Just some fun facts to lighten up the day for the beginning of a long weekend.

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The 10 Deadliest Words and Phrases in Business

Want to make your business writing more effective? Here are ten phrases to avoid in your letters and e-mails.
Lonnie Juarez's insight:

A good article that reminds a person what not to use when wrting a business letter or email to someone.

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Top 10 Misconceptions About Reputation Managment « Social-Media.BlogNotions - Thoughts from Industry Experts

Top 10 Misconceptions About Reputation Managment « Social-Media.BlogNotions - Thoughts from Industry Experts | Small Business and Social Media | Scoop.it
BlogNotions Social Media Blog delivers a diverse series of perspectives provided by thought leaders in the social media space.
Lonnie Juarez's insight:

This is a good article and review of how and why you should be cognizant of your business reputation online.

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14 Great Apps for Getting Organized - by Dumb Little Man

14 Great Apps for Getting Organized - by Dumb Little Man | Small Business and Social Media | Scoop.it
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Good list of apps for your smart phone to keep you organized.

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Five Keys to Networking Success

Networking and 'word of mouth' advertising together are 7 times more likely to bring in business than all forms of traditional advertising and direct mail combined. How does it work? More importantly, how can you make it work for your business?
Lonnie Juarez's insight:

Good tips for those who are involved in business networking to increase potential effectiveness.

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15 Seconds to a Better Presentation

15 Seconds to a Better Presentation | Small Business and Social Media | Scoop.it
These four simple rules will help ensure that your audience sits up and pays attention.

Via Marty Koenig
Lonnie Juarez's insight:

Four good rules and guidelines to make your presentations even better.

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judicoms Associate's curator insight, August 27, 2013 7:33 AM

add your insight...an eye opener

 
Antonio Pastor Serrano's curator insight, August 31, 2013 4:18 PM

Importante una buena presentación ¿ con un público atento ? .

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LinkedIn Etiquette: How To Use LinkedIn Effectively [INFOGRAPHIC]

LinkedIn Etiquette: How To Use LinkedIn Effectively [INFOGRAPHIC] | Small Business and Social Media | Scoop.it
Before you can learn how to use LinkedIn effectively to attract your ideal clients, you need to understand LinkedIn etiquette.
Lonnie Juarez's insight:

This is a good article for those of us using LinkedIn. Good advice and easy to implement.

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Understanding Working and Learning Styles - (3473)

Lonnie Juarez's insight:

This video is worth the few minutes to review the styles of communication that use to intake information. It has some very clear ways of using the various styles to improve communication.

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Bruce Kasanoff: My Two-Month Crash Course on SlideShare

Bruce Kasanoff: My Two-Month Crash Course on SlideShare | Small Business and Social Media | Scoop.it
Author and entrepreneur Bruce Kasanoff dove head-first into SlideShare: With barely any previous experience on the site, he uploaded 13 presentations in two months. He did something right -- five o...
Lonnie Juarez's insight:

If you are not using slideshare, it should become one of your social media tools. Here is an example of someone using slideshare effectively.

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