Henry Ford and the assembly line. Steve Jobs and the personal computer. Larry Page, Sergey Brin, and Google’s algorithms.
The common thread among these inventors and innovators is the desire to work smarter, not harder—either through enhanced processes, more powerful tools or better strategies. Throughout history, just when mankind thinks they’ve reached their limits, they reinvent the game, leaping forward to a new era of productivity.
Content marketing is reaching a similar threshold: One by one, marketing teams are realizing they can’t produce enough content, fast enough, to outrun the SEO game. There’s always more to publish, more keywords to claim, more longtailed search questions to answer.
Via Stefano Principato