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How To Turn A Negative Customer Experience Into A Positive One | Marketing Mojo for Small Business

How To Turn A Negative Customer Experience Into A Positive One | Marketing Mojo for Small Business | Small Business Advice | Scoop.it
George Goodman's insight:

Obviously customer service is important. But I think this article drives the point home when it mentions that 8 out of 10 people who have bad customer service experiences share that with friends, family or colleagues. I've recently had a poor customer service experience, and guess where I'm going. Yelp.

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Peak Content: When Does Content Marketing Hit Its Breaking Point?

Peak Content: When Does Content Marketing Hit Its Breaking Point? | Small Business Advice | Scoop.it
Create an "Engagement Ladder" of relevant content for every part of the customer's journey.
George Goodman's insight:

In short, this article highlights the importance of creating an engagement ladder. When you outline the decision process of a prospective client, you can determine where they are in the buying cycle by seeing what type of content they engage with. Then, you can follow up with the next appropriate piece of content, tempting them further up the ladder. 

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How to Master Non-Awkward, Effective In-Person Networking

How to Master Non-Awkward, Effective In-Person Networking | Small Business Advice | Scoop.it
Networking at industry events doesn't have to be stressful -- not with these six helpful tips.
George Goodman's insight:

The vast majority of my clientel comes from direct personal relationships and references. The ability to expand your social network in a personal and meaningful way can have great impacts on your success. These are some good tips for getting the most out of professional networking events. 

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8 Up-and-Coming Design Trends Marketers Should Know About

8 Up-and-Coming Design Trends Marketers Should Know About | Small Business Advice | Scoop.it
Learn several web design trends you should incorporate when putting together your pages or redesigning your site altogether.
George Goodman's insight:

As I begin to revamp my website, I found these trends to be good food for thought. I won't be following all of them, but some are a must. For example, responsive design. Not only is this a better user experience, but it actually increases SEO rankings in Google.!

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How To Request Referrals Without Asking For a Thing | Marketing Mojo for Small Business

How To Request Referrals Without Asking For a Thing | Marketing Mojo for Small Business | Small Business Advice | Scoop.it
George Goodman's insight:

When you're a small business, referrals are your best friend. Check out this article on how to increase your referals organically without coming off as pushy or desparate. 

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Marketing Heroes of the Week

Marketing Heroes of the Week | Small Business Advice | Scoop.it
British Airways and Coca-Cola both found ways to rise above the noise this week.
George Goodman's insight:

This article showcases a couple  of cool campaigns. I'm a big fan of the British Airways one. I love seeing technology used in interesting ways. Also, Coke's move was brilliant all the way around.

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7 Ways Solopreneurs Can Better Manage Their Time | Marketing Mojo for Small Business

7 Ways Solopreneurs Can Better Manage Their Time | Marketing Mojo for Small Business | Small Business Advice | Scoop.it
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These time management tips seem a methodical way to be productive without overextending yourself.

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Desk Habits Of Home Based Business Owners

Desk Habits Of Home Based Business Owners | Small Business Advice | Scoop.it
We all know that working from home without a boss breathing down your neck is great, but it takes intense discipline to remain focused and get through that mountain of work ahead of you.

Via Anthony M Turner
George Goodman's insight:

As a video editor, I spend countless hours stagnate at my desk. At a certain point, an increase in desk hours equals a decrease of productivity. Here are some good tips to keep your productivity up.

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Anthony M Turner's curator insight, October 22, 2013 3:56 AM

some good tips and well worth the read

EZIA's curator insight, October 28, 2013 10:08 AM

If you work from a home office - make sure you get dressed each morning  so that you feel businesslike instead of wearing pajamas and slippers.  Definitely a positive  attitude changer when you're dressed for business.

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Google "Quick Actions" Put Clickable CTAs in Subject Lines

Google "Quick Actions" Put Clickable CTAs in Subject Lines | Small Business Advice | Scoop.it
Learn how Google's Quick Action button can affect the future of your email marketing.
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