Founded in 1996, Across the Floor has become one of New Jersey's premier dance studios, offering a range of classes for students of all ages... Right now, we have a little under 300 students. Now that we’ve expanded, we’re hoping to add a lot more students. We’re offering almost a hundred classes per week... One of the biggest challenges was figuring out what our true strengths were. When we first started, we were both doing everything. We learned how to separate what our jobs needed to be, who did what best, and then trust each other to do it... Facebook has become a big thing for us. We’re posting things very often on Facebook, we’re trying to send our clients to Facebook a lot more. We do a lot of email, and so those are our primary ways of getting the word out about what’s going on. Everything gets put on our website and on Facebook. But we’re also in more direct contact with people... You have to be flexible and adapt to what the climate is at the moment, but still stay true to what your business is.