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Small Business Social Media - Global Reach in Local Markets
Curated by Mike Sansone
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Curation Is The Ruler Online And Content Curators Are The True Kings | ideaLaunch

Curation Is The Ruler Online And Content Curators Are The True Kings | ideaLaunch | Small Biz Social Local Mobile | Scoop.it

This is an interesting article by Byron White, Founder of ideaLaunch.

I excerpted from it:

 

We’ve all heard the expression Content is King. After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler online.

 

When it comes to content marketing, developing a content strategy for your company starts by curating your existing content assets, along with researching the assets of the competition.

 

Through the content curation process, you learn how much content you need, how frequently you need to publish it and which channels of distribution (social especially) are required to capture organic market share. The skill and savvy of a Content Strategist is equally as important as your Director of Marketing these days. Getting the right content to the right prospects at the right time is the key to content marketing success.

 

Who will win the content curation war of the web? The race to transform to high-quality publishing is officially on. It’s time to gather ideas, develop stories and publish quality content that keeps readers (and customers) coming back for more.

 

But in the end, it’s not content that’s king. Instead, it’s the impact that the content has on us long after we pass it by. Great content is hard to create, curate, optimize and distribute. But when it all comes to together, it is THE catalyst that makes your business better. And better than that.

 

Curated by Giuseppe Mauriello

[read full article http://j.mp/sPZqzu]


Via Giuseppe Mauriello
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Martin Gysler's comment, December 21, 2011 7:46 AM
I have downloaded the free eBook, thanks for the share!
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 21, 2011 10:33 AM
Nice find. Thank you for sharing.
janlgordon's comment, December 21, 2011 5:56 PM
Robin Good
This piece is excellent - thanks for sharing it!!
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The Steve Jobs I Knew

The Steve Jobs I Knew | Small Biz Social Local Mobile | Scoop.it
That Apple's Steve Jobs was a genius, a giant influence on multiple industries and billions of lives, has been written many times. But there was a more personal side of Steve Jobs, of course, and I was fortunate enough to see a bit of it.
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10 Chronic B2B Social Media Myths Busted | Social Media B2B

10 Chronic B2B Social Media Myths Busted | Social Media B2B | Small Biz Social Local Mobile | Scoop.it
B2B marketers who are looking to start social media programs at their companies have to fight many battles. They fight the budget battle.
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Nothing found for Solopreneurship-%e2%80%93-a-new-way-to-think-about-getting-to-the-top-of-the-corporate-ladder

Solopreneurship - an oxymoronic corporate #leadership strategy.
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Mike Van Horn: Are Small Businesses the Engine of Job Growth?

Mike Van Horn: Are Small Businesses the Engine of Job Growth? | Small Biz Social Local Mobile | Scoop.it
I’ve never encountered a solopreneur with an entitlement mentality!
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Social Media's Impending Flood of Customer Unlikes and Unfollows ...

Social Media's Impending Flood of Customer Unlikes and Unfollows ... | Small Biz Social Local Mobile | Scoop.it
It's time for brands to rethink their approach in social media. Everything begins with providing a reason for consumers to connect with brands in social networks, not once, but now and over time, again and again.
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Learning to Ride the Tide: Solopreneur Matt Davids... - Constant Contact Community

Learning to Ride the Tide: Solopreneur Matt Davids... - Constant Contact Community | Small Biz Social Local Mobile | Scoop.it
The beginning of 2010 didn’t start off favorably for Matt Davidson, owner of LOGO Dynamics , a promotional goods and services company.
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Small Business Spotlight of the Week: Copper Penny Marketing ...

Small Business Spotlight of the Week: Copper Penny Marketing ... | Small Biz Social Local Mobile | Scoop.it
It doesn't buy anything really and the amount of copper in it is pretty negligible nowadays. However, as Melinda from this week's Small Business Spotlight points out, most everyone has a pretty specific, penny-centric memory.
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Facebook's New Tools Give Marketers Insights, Help Measure Fans' Word Of Mouth | Fast Company

Facebook's New Tools Give Marketers Insights, Help Measure Fans' Word Of Mouth | Fast Company | Small Biz Social Local Mobile | Scoop.it
Companies set up Facebook Pages to market themselves. But until now, they’ve only had fairly blunt instruments--like the number of Likes--to measure how well they’re doing.
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Small Business Tip Tuesday: Do You Know Your REAL Business?

Small Business Tip Tuesday: Do You Know Your REAL Business? | Small Biz Social Local Mobile | Scoop.it
Every small business is in the customer service business, regardless of the product or service being offered.
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5 Ways to Promote Your Social Media Efforts Offline

5 Ways to Promote Your Social Media Efforts Offline | Small Biz Social Local Mobile | Scoop.it
Don't overlook the real world when marketing your online efforts.
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Google Provides New Interactive Mobile Data Tool

Google Provides New Interactive Mobile Data Tool | Small Biz Social Local Mobile | Scoop.it
With mobile Internet usage increasing, the need for quality data related to how consumers interact with and user their smartphones ...
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Common Sense and Social Media: 5 key tips for your Business

Common Sense and Social Media: 5 key tips for your Business | Small Biz Social Local Mobile | Scoop.it
Just the other day I was sitting in a meeting with a new client, I was hired to overlook the Social Media efforts and new web design for a company.
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13 Inspirational Steve Jobs Quotes

13 Inspirational Steve Jobs Quotes | Small Biz Social Local Mobile | Scoop.it
Steve Jobs not only changed our lives with innovative products, but also with memorable quotes. (Social Media - 13 Inspirational Steve Jobs Quotes - For many, the name Steve Jobs is synonymous with inspiration.
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Social Media and Return on Investment: Some clarity. « The ...

Social Media and Return on Investment: Some clarity. « The ... | Small Biz Social Local Mobile | Scoop.it
Are you using social media to increase sales of your latest product? Then measure the ROI of that. How much are you spending on that activity? What KPIs apply to the outcomes being driven by that activity?
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The Recession's Silver Lining - Small Business Trends

The Recession's Silver Lining - Small Business Trends | Small Biz Social Local Mobile | Scoop.it
Did the recession ever really end? Technically, we are in a recovery, but there is little growth in the economy, employment and wages are stagnant, home prices.
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You Give Social Media Management a Bad Name: Part II – It Takes ...

You Give Social Media Management a Bad Name: Part II – It Takes ... | Small Biz Social Local Mobile | Scoop.it
This is the second and last part of “You Give Social Media Management a Bad Name.” Read Part I: The “Tweet-for-Hires.”...
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How New Labor Guidelines Could Affect Your Social Media Policy

How New Labor Guidelines Could Affect Your Social Media Policy | Small Biz Social Local Mobile | Scoop.it
The National Labor Relations Board recently released a report about cases involving social media in the workplace. Here are some key takeaways as you craft your policy.
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Social Media is a Waste of Time?

Social Media is a Waste of Time? | Small Biz Social Local Mobile | Scoop.it
But an online marketing expert explains how you can make Facebook, Twitter, and Groupon, among others, work for your small business.
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