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How to use Instagram to Promote Your Business | CodeCondo

How to use Instagram to Promote Your Business | CodeCondo | small biz marketing | Scoop.it

You should definitely begin the journey of learning how to use Instagram to promote your business by subscribing to the official Instagram for Business blog. It’s packed full of real life examples of how big brands are using photos and tiny videos to build their authority, readership and most of all: business.

 

Learning how big brands advertising on Instagram, and use their photo skills to capture attention and sales can be a great way to learn and observe, and even incorporate similar tactics into your own promotion strategies. It’s certainly not against the law, and it certainly does provide amazing results.

 

Photography doesn’t require words, itself it speaks thousands...


Via Jeff Domansky
Vicky Dobbin's insight:

Can local businesses make an impact with Instagram or do you need the exposure of a big brand to get the momentum needed to go big?

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Jeff Domansky's curator insight, March 10, 2:16 AM

Here's a selection of useful tips for Instagram marketing.

Kathryn Kurzanski's curator insight, March 24, 1:43 PM

"Photography doesn’t require words, itself it speaks thousands of words, and can burst many emotions into those who care."  With that being said, it is more than likely beneficial for big businesses like Nike to have an Instagram because those who enjoy Nike products will enjoy their promotions over Instagram as well. 

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Rescooped by Vicky Dobbin from Public Relations & Social Media Insight
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Twitter Cards Complete Guide: How to Choose, Set Up, Measure, And More

Twitter Cards Complete Guide: How to Choose, Set Up, Measure, And More | small biz marketing | Scoop.it

Here’s a riddle: When is a tweet more than a tweet?

 

We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a tweet? What if a photo and article summary could travel alongside every post of your content?And what if you could do all of this for free, right now?

 

Twitter cards offer all this potential and more. In this post, we’ll go over everything a marketer or small business owner needs to know about Twitter cards....


Via Jeff Domansky
Vicky Dobbin's insight:

Great guide to a new resource we should all be taking advantage of.

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Jeff Domansky's curator insight, September 4, 2:23 AM

Courtney Shelter offers everything to know about Twitter cards---which types are best for your needs, how to set up, analyze and measure your cards and how to make them stand out. Recommended reading 9/10

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5 Problems with B2B Marketing…and How to Fix Them - KoMarketing Associates (blog)

5 Problems with B2B Marketing…and How to Fix Them - KoMarketing Associates (blog) | small biz marketing | Scoop.it
5 Problems with B2B Marketing…and How to Fix Them
KoMarketing Associates (blog)
August 28, 2014: B2B marketing isn't a perfect industry (what industry is?
Vicky Dobbin's insight:

Just because it's B2B doesn't mean it has to be boring.

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B2B Marketers Still Struggle With Lead Nurturing - Business 2 Community

B2B Marketers Still Struggle With Lead Nurturing - Business 2 Community | small biz marketing | Scoop.it
B2B Marketers Still Struggle With Lead Nurturing Business 2 Community I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales...
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Is Social Media Worth It For Small Businesses? - Forbes

Is Social Media Worth It For Small Businesses? - Forbes | small biz marketing | Scoop.it
Forbes
Is Social Media Worth It For Small Businesses?
Forbes
For many small businesses, social media feels like a never-ending party where attendance alone is insufficient – one must make a Big, Continuous Splash.
Vicky Dobbin's insight:

Businesses need to understand that social media is a tool like any other, and not a free magic bullet.

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Social Influence and Print Important to Purchase Decisions

Social Influence and Print Important to Purchase Decisions | small biz marketing | Scoop.it
A recent Ipsos MediaCT study examined social influence and sources of influence in consumer purchasing decisions. The study found that social feedback through word of mouth or social media was highly important to purchase decision making. 82% of those surveyed agreed that they decided to purchase or not purchase a particular brand or product based [...]
Vicky Dobbin's insight:

Your customers still use print when making purchasing decisions.

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How to use Instagram to Promote Your Business | CodeCondo

How to use Instagram to Promote Your Business | CodeCondo | small biz marketing | Scoop.it

You should definitely begin the journey of learning how to use Instagram to promote your business by subscribing to the official Instagram for Business blog. It’s packed full of real life examples of how big brands are using photos and tiny videos to build their authority, readership and most of all: business.

 

Learning how big brands advertising on Instagram, and use their photo skills to capture attention and sales can be a great way to learn and observe, and even incorporate similar tactics into your own promotion strategies. It’s certainly not against the law, and it certainly does provide amazing results.

 

Photography doesn’t require words, itself it speaks thousands...


Via Jeff Domansky
Vicky Dobbin's insight:

Can local businesses make an impact with Instagram or do you need the exposure of a big brand to get the momentum needed to go big?

more...
Jeff Domansky's curator insight, March 10, 2:16 AM

Here's a selection of useful tips for Instagram marketing.

Kathryn Kurzanski's curator insight, March 24, 1:43 PM

"Photography doesn’t require words, itself it speaks thousands of words, and can burst many emotions into those who care."  With that being said, it is more than likely beneficial for big businesses like Nike to have an Instagram because those who enjoy Nike products will enjoy their promotions over Instagram as well. 

Rescooped by Vicky Dobbin from Public Relations & Social Media Insight
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Lessons Learned from CEO's Painful Email Meltdown

Lessons Learned from CEO's Painful Email Meltdown | small biz marketing | Scoop.it

It's the golden rule and the core of all communications etiquette: If you can't say something nice, don't say anything. On Tuesday, Kelly Blazek, who runs the Cleveland Job Bank, learned that lesson the hard way when her email smackdown of a young job seeker named Diana Mekota, who contacted her through LinkedIn, went viral.

 

"Love the sense of entitlement in your generation. And therefore I enjoy denying your invite," read Blazek's poison pen letter, in part. "You're welcome for your humility lesson of the year. Don't ever reach out to senior practitioners again and assume their carefully curated list of connections is available to you, just because you want to build your network."

 

Mekota posted the complete email on Reddit, Imgur, and Facebook, along with these comments: "Guess us twenty somethings should bow down to senior professional because clearly we have nothing to offer," and "Let's call this lady out." From there, it was like a torch thrown into a desert of parched tumbleweeds...


Via Jeff Domansky
Vicky Dobbin's insight:

Add to the fact that she didn't realize the bitchy response would be shared, and I'd call her incompetent.

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Jeff Domansky's curator insight, March 1, 1:36 AM

What reasonable CEO would respond in such a mean-spirited way to a young student looking for a job? Obviously, on LinkedIn all she had to do was delete the request. To go farther was just incomprehensible. As reported later in the story this was not the first instance her insensitivity. What a tinpot despot!

Mark E. Deschaine, PhD's curator insight, March 1, 7:22 AM

It's easy for mistakes to go viral.

aanve's curator insight, March 1, 10:07 PM

www.aanve.com

 

Rescooped by Vicky Dobbin from Nonprofits & Social Media
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11 Steps to a Successful Nonprofit Social Media Strategy

11 Steps to a Successful Nonprofit Social Media Strategy | small biz marketing | Scoop.it
Does your nonprofit's social media seem like a trip into chaos? Planning, strategy, and breaking down the silos can bring order. Here's how.

Via Julia Campbell
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10 Tools to Create Beautiful Infographics and Visualize Data - noupe

10 Tools to Create Beautiful Infographics and Visualize Data - noupe | small biz marketing | Scoop.it

They used to say content is king. But what really makes up content? Gone are the days when “content” meant purely text. Today, if you want to engage and enchant your customers, your content must have some visual cues. The human brain processes visual information much quicker than text. And with web 2.0 visuals like infographics, you can convey complex, boring data in a meaningful manner. Although infographics make things simpler, it can be time-consuming to create them. Here is a list of my top 10 tools to create your own beautiful infographics and more visual content (no Photoshop required!).


Via Jeff Domansky
Vicky Dobbin's insight:

Are infographics overused?

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Michelle Gilstrap's curator insight, September 4, 4:55 PM

Good information about Infographics and how to use these tools

Jennifer Yaniz's curator insight, September 4, 10:48 PM

Everything I do nowadays id infographic inclusive, which I can easily share on social media for a client and get great results!

Thanks for the info

ManufacturingStories's curator insight, September 7, 2:59 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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B2B Marketing Content Must Address "Soft" Factors - Business 2 Community

B2B Marketing Content Must Address "Soft" Factors - Business 2 Community | small biz marketing | Scoop.it
B2B Marketing Content Must Address "Soft" Factors
Business 2 Community
For some reason, in B2B content marketing, we seem to forget about the “whole” buyer.
Vicky Dobbin's insight:

Relationships matter in B2B. You're still appealing to a customer.

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4 Small Business SEO Tips For Success

4 Small Business SEO Tips For Success | small biz marketing | Scoop.it
Small business marketing needs to include a plan to gain exposure in the search results in order to be successful. The term ‘SEO’ is tossed around often, and many small business owners cringe whe…
Vicky Dobbin's insight:

SEO is changing. Google cares more about content than playing the "key words" game.

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4 Small Business SEO Tips For Success - Business 2 Community

4 Small Business SEO Tips For Success - Business 2 Community | small biz marketing | Scoop.it
4 Small Business SEO Tips For Success
Business 2 Community
Small business marketing needs to include a plan to gain exposure in the search results in order to be successful.
Vicky Dobbin's insight:

Nothing new in this article but it does a good job covering the basics.

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Why Everyone Is Obsessed With E-Mail Newsletters Right Now | TechCrunch

Why Everyone Is Obsessed With E-Mail Newsletters Right Now | TechCrunch | small biz marketing | Scoop.it
E-mail newsletters are so hot right now. Some of the best known are by Ann Friedman, Alexis Madrigal, Dan Hon and Rusty Foster. There's a web ring for..
Vicky Dobbin's insight:

Email newsletter work!

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15 WordPress To-Dos To Start Your Site With A Bang | How to make my blog

15 WordPress To-Dos To Start Your Site With A Bang | How to make my blog | small biz marketing | Scoop.it

You’ve decided to start your own site. You may have even purchased a domain name and installed WordPress. Hopefully my step-by-step guide helped. You create an article about your goals for the site or something you think your future audience is interested in. Then you hit the publish button and wait for the traffic to flood in. But nobody shows up.

 

Successful content marketing is not only about publishing a post. There’s a lot more groundwork to be done. WordPress features many customization options, even before you start considering all the different plugins. Let’s look at this to-do list I go through as soon as I install a new site. Implement the following tips in order to launch your new site with a bang and give yourself a better chance of success....


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EJ Morris's curator insight, March 11, 9:44 PM

Yes.. Learn how to earn a good income  on the Net with WordPress Blog Platforms.... and use this Check List to kick off your WordPress on a Successful and profitable  .. Check out one of mine WP blogs..

http://healthblogs101.com/anti-aging-blog   

aanve's curator insight, March 11, 10:49 PM

www.aanve.com

 

StrutturaFine | pl's curator insight, March 13, 6:08 AM

Un elenco | non tecnico | di cose da fare / opzioni utili per un sito o blog in Wordpress.

Rescooped by Vicky Dobbin from Nonprofits & Social Media
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12 Ways to Get More Fans On Your Nonprofit Facebook Page

12 Ways to Get More Fans On Your Nonprofit Facebook Page | small biz marketing | Scoop.it
Getting more fans on your Facebook page is important to an online marketing strategy. Here are 12 ways to get more fans on your nonprofit Facebook page.

Via Julia Campbell
Vicky Dobbin's insight:

Also useful for small businesses.

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Yahoo reportedly tapping Yelp for local business data to improve its search engine

Yahoo reportedly tapping Yelp for local business data to improve its search engine | small biz marketing | Scoop.it
Yahoo has reached a partnership with Yelp to integrate its valuable local business reviews and listings into Yahoo Search, The Wall Street Journal reports.

The company is believed ...
Vicky Dobbin's insight:

Despite significant reservations by many about the fairness of Yelp's review model, a partnership with Yahoo will make Yelp even more important to the small business owner.

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