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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond!

Top Social Internet Retailers [Infographic]

Top Social Internet Retailers [Infographic] | SM |

Via janlgordon
janlgordon's comment, January 15, 2013 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight, February 25, 2013 11:32 AM

Rescooped by Alessandro Rea from Clothing Manufacturer and Exporter from Bangladesh onto Marketing_me

Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond!

Do Social Marketers Really Know What Social Consumers Want?

Do Social Marketers Really Know What Social Consumers Want? | SM |

This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap 


what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap"

Jan Gordon: My commentary

Hopefully this article and findings will help to provide some clarity so marketers can begin to engage with their customers, in a way that is meaningful to them. Word of mouth spreads like wildfire and you'll want to make sure your business is listening, engaging and responding to their needs before someone else does.


Here are some highlights:


** 76% of marketers feel they know what their customers want yet only 34% have asked customers


**59% of social customers wish to engge businesses for buying insights and customer service respectively, on the contrary only 37% of marketers believe that these services re in demand by their customers


**Take a look at Actual Consumer usage VS marketers' perceptions of consumer usage on the infograph, there is definitely a gap in perception here


 mobile social apps 


**15% of consumers use them on Linkedin, marketers think it's more like 36. 7%


**twitter 35% useage - marketers perceive this to be 82%



 Daily deal  & coupon sites


**Facebook usage is 35%


**Marketers perceive this to be 56%


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see infographic here: []

Via janlgordon
Molly Frances Sheridan's curator insight, May 13, 8:51 PM

I like this "vs" one because it is laid out differently than the one in the example. But sometimes it gets a little confusing to understand the comparison they're making so they could have explained better.