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I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?
This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.
Here are some highlights:
What is Social Business?
**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner - the answer can differ even more
Here is a definition of social business:
Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.
Here are some of the challenges:
**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?
**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?
**How do you represent the objective in a way that is easily understood in relation to the audit?
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article and see slideshare here: [http://bit.ly/PqYQbK]
I selected this piece by Steve Olenski for Forbes because it's good for B2C marketers to see the results of their social media campaigns.
This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.
Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.
12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+
Here's what caught my attention:
**81% of US respondents indicated posts from their friends directly influenced their purchase decision
**80% of respondents “tried new things based on friends’ suggestions.”
**78% of respondents said the posts by companies they follow on social media impact their purchases.
**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.
Are Brands finally "getting it" when it comes to social media?
**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.
**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases
Selected by Jan Gordon covering, "Content Curation. Social Business and Beyond"
See full article here: [http://onforb.es/KQTqAR]
Chief revenue officer Adam Bain explains how sponsored tweets really work and how much they are worth.
Here is the Twitter interview that matters. The company's chief revenue officer Adam Bain explains:
[Read more and watch the video: http://read.bi/s1iQsj]
Via Matmi, Jose H. Flores
This piece was written by Belinda Stinson for Jeff Bullas's blog
Jan Gordon: My commentary
This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1
After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you.
"if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".
Why leverage influencers?:
"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"
Here are a few ways to discover influencers that I personally do myself:
**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting
**Groups and Forums - These are valuable sources of information.
**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others
Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:
**Connect through the social media platforms they use
**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts
**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions
Selected by Jan Gordon covering, "Curation, Social Business and Beyond"
See full articles here: [bit.ly/Nw9xqY]