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Is Content the New Currency?

Is Content the New Currency? | SM | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon, Gladys Pintado, Firas Ghunaim
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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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The Culture Of Personality: The What, Why & How of Social Business

The Culture Of Personality: The What, Why & How of Social Business | SM | Scoop.it

I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?

 

This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.

 

Here are some highlights:

 

What is Social Business?

 

**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner  -  the answer can differ even more

 

Here is a definition of social business:

 

Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.

 

Here are some of the challenges:

 

**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?

 

**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?

 

**How do you represent the objective in a way that is easily understood in relation to the audit?

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see slideshare here: [http://bit.ly/PqYQbK]


Via janlgordon
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | SM | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.

 

This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.

 

Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.

 

12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+

 

Here's what caught my attention:

 

**81% of US respondents indicated posts from their friends directly influenced their purchase decision

 

**80% of respondents “tried new things based on friends’ suggestions.”

 

**78% of respondents said the posts by companies they follow on social media impact their purchases.

 

**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.

 

Are Brands finally "getting it" when it comes to social media?

 

**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.

 

**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases

 

Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"

 

See full article here: [http://onforb.es/KQTqAR]


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7 Ways to Use YouTube in Your Business

7 Ways to Use YouTube in Your Business | SM | Scoop.it

YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. Here's some great tips from Smedio . . .

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When Is It Best To Post? New Social Timing Infographic

When Is It Best To Post? New Social Timing Infographic | SM | Scoop.it

Weekday or Weekend? Midday or afternoon? Argyle Social's infographic on the art of good social timimg . . .


Via David Blundell
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Chuck Bartok's comment, January 5, 2012 12:24 PM
Thanks for sharing this..very informative
Rescooped by Khaled El Ahmad from "Social Media"
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EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money

EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money | SM | Scoop.it

Chief revenue officer Adam Bain explains how sponsored tweets really work and how much they are worth.

 

Here is the Twitter interview that matters. The company's chief revenue officer Adam Bain explains:
• How sponsored tweets really work.
• How Twitter is making a boatload of money from promotions, advertising campaigns and organic user interests.
• How advertisers are planning their Twitter campaigns.
• Why Jack Dorsey has a lot of time on his hands

 

[Read more and watch the video: http://read.bi/s1iQsj


Via Matmi, Jose H. Flores
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Top Social Internet Retailers [Infographic]

Top Social Internet Retailers [Infographic] | SM | Scoop.it

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janlgordon's comment, January 15, 2013 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight, February 25, 2013 11:32 AM

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7 Ways to Find, Engage & Leverage Powerful Influencers

7 Ways to Find, Engage & Leverage Powerful Influencers | SM | Scoop.it

This piece was written by Belinda Stinson for Jeff Bullas's blog

 

Jan Gordon: My commentary

 

This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1

 

After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 

 

Intro:

 

 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".

 

Why leverage influencers?:

 

"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"


Here are a few ways to discover influencers that I personally do myself:


**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting


**Groups and Forums - These are valuable sources of information.


**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others


Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:

 

**Connect through the social media platforms they use

 

**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts

 

**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions

 

Selected by Jan Gordon covering, "Curation, Social Business and Beyond"

 

See full articles here: [bit.ly/Nw9xqY]


Via janlgordon
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Sterling Dee's comment, August 18, 2012 10:28 PM
you write the best summaries/commentaries, Jan!
janlgordon's comment, August 19, 2012 1:11 AM
Thank you so much Sterling, I really appreciate your feedback!
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Facebook Feed On Steroids As It Adds Pinterest Plus 59 New Apps

Facebook Feed On Steroids As It Adds Pinterest Plus 59 New Apps | SM | Scoop.it

Facebook's announcement on Tuesday was the unveiling of 60 new apps that will function with the site so users share more of their lives . . .


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David Blundell's comment, January 19, 2012 9:50 AM
@ ABroaderView - thanks for your thanks and I love your Scoop too . . .
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9 Ways Top Brands Use Social Media for Better Customer Service

9 Ways Top Brands Use Social Media for Better Customer Service | SM | Scoop.it
There's a lot to be learned from how the big brands handle their customers on social media channels. These 9 examples should be part of your customer service playbook.

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David Blundell's comment, December 19, 2011 3:53 AM
@Hidden ground and Khaled - No probs- some really good advice here . . .
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7 Ways to Use YouTube in Your Business

7 Ways to Use YouTube in Your Business | SM | Scoop.it

YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. Here's some great tips from Smedio . . .

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