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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | SM | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
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massimo scalzo's curator insight, June 15, 2014 11:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

Arnaud d'Haen's curator insight, June 19, 2014 2:54 AM

#noteworthy

Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | SM | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.


Via Martin Gysler
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Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 

 

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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | SM | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.

 

This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.

 

Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.

 

12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+

 

Here's what caught my attention:

 

**81% of US respondents indicated posts from their friends directly influenced their purchase decision

 

**80% of respondents “tried new things based on friends’ suggestions.”

 

**78% of respondents said the posts by companies they follow on social media impact their purchases.

 

**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.

 

Are Brands finally "getting it" when it comes to social media?

 

**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.

 

**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases

 

Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"

 

See full article here: [http://onforb.es/KQTqAR]


Via janlgordon
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Rescooped by Khaled El Ahmad from All in one - Social Media ROI
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Role To The Goal: How Developing Role-Based Personas Can Increase Conversions

Role To The Goal: How Developing Role-Based Personas Can Increase Conversions | SM | Scoop.it
Most of the time, people are visiting a website to fulfill a particular goal. If something gets in their way, most of the time, they simply leave. Here’s how you can avoid that and why role-based personas are useful for conversion optimization.

Via AnnaGenis
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Forget Branded Content, Tell a Great Story - Forbes

Forget Branded Content, Tell a Great Story - Forbes | SM | Scoop.it

"It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories. We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating."

 

The only piece that's missing in this post is any discussion about the fundamental dynamic of storytelling:  story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return).

 

But one step at a time :) ....


Via Karen Dietz, Martin (Marty) Smith
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janlgordon's comment, December 5, 2011 1:06 PM
Hi Robin,
Excellent piece! I love your observations and agree with you - "brands need to engage in swapping stories and listen to their stories in return"
Martin (Marty) Smith's comment, December 5, 2011 10:00 PM
Thanks Khaled. Marty
Rescooped by Khaled El Ahmad from BUSINESS and more
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Promoting yourself in the digital age

Promoting yourself in the digital age | SM | Scoop.it

The owner of one of my favourite cafes recently started using Twitter and Facebook. However, when you interact with her business online, you get very little sense of the woman behind it. Her online footprint is polite but, frankly, it lacks personality. In reality, she is a larger than life character who epitomises her brand. She lives and breathes her cafe — and is well known (in real life) for her food, unique decor and events.

She told me: "I just don't want to be in the spotlight. I want people to interact with my business, not with me. I don't want to be the centre of attention."

Fair enough. However, in a world where consumers are bombarded with marketing and advertising messages, some experts believe we are living in an age where personal branding is vital for success. And that means NOT shying away from the spotlight.


Via Martin Gysler
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chris tobin's comment, April 26, 2013 5:58 PM
Great points, there is nothing wrong with being personal-people ought to be personal ( gee, that might be a quote from a Meg Ryan Movie French Kiss
Ariane Feijo's comment, September 7, 2013 5:50 PM
as pessoas querem falar com pessoas, não com marcas. por isso é fundamental que os donos de pequenos negócios promovam a sua imagem tb. ótimo artigo!
Progressive training's curator insight, March 25, 2014 12:40 PM

Promoting yourself in the digital age

#Personal Branding

#Social Media

Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | SM | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.

 

Intro:

 

The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.

 

**Mix your "business" talk with "life" talk

 

Excerpt::

 

"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."

 

Here are some highlights that caught my attention:

 

**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from

 

**The quotable tweet - This one speaks for itself

 

**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/NPTuDT]


Via janlgordon
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | SM | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


Via janlgordon
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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
Rescooped by Khaled El Ahmad from Social media culture
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How to Generate That Elusive Emotional Connection Between Your Brand and Your Customers: Sainsbury’s Shows the Way

How to Generate That Elusive Emotional Connection Between Your Brand and Your Customers: Sainsbury’s Shows the Way | SM | Scoop.it
Warning This post is NOT for novices.If you are novice then I suggest you not read any further as you will not get it and it will occur to you as...

Via Guglielmo Cornelli
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