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What's The Secret Recipe for Viral Content Marketing Success?

What's The Secret Recipe for Viral Content Marketing Success? | SM | Scoop.it
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?

 

"What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice."


Via craig daniels, ABroaderView
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craig daniels's curator insight, May 7, 2013 6:42 AM

What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you.


Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success.


Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems.


Step 1: Understanding the truth about your competition


Step 2: Engagement is good, but viral is better


Step 3: Understanding what it means to “go viral"


Step 4: Creating content with a viral coefficient above 1


Step 5: Decreasing viral cycle time


Step 6: The limitations of virality and the importance of audience.


Step 7: Considerations for fractal virality


Take this with you: Be Willing To Fail

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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | SM | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

Create a LinkedIn Checklist Create a Communications Calendar Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq


Via Martin Gysler
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John van den Brink's comment, April 19, 2012 11:41 AM
Thanks for sharing
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100 of the Most Inspiring Business Videos on YouTube

100 of the Most Inspiring Business Videos on YouTube | SM | Scoop.it

If you need some new inspiration, you should check out this website and the list that they offer... it's great for new motivation. [note mg]

 

YouTube is filled with inspirational videos of all types, including those created by businesses or individuals looking to inspire others to succeed. Let’s look at 100 of the most inspiring business videos ever placed on this site.

 

Great Inspirational Tips for Business Success Home Business Inspiration Humorous Business Inspiration Inspirational Business Quotes and Poems Motivational Speakers and Keynote Addresses Pop Culture Inspiration Success Stories Women in Business Inspiration

 

Read more: http://www.zencollegelife.com/100-of-the-most-inspiring-business-videos-on-youtube/


Via Martin Gysler
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How Millionaires Approach Social Media

How Millionaires Approach Social Media | SM | Scoop.it

I’ve interviewed over 50 business owners who have a million-dollar net worth or more. As a blogger and podcaster I am always so curious as to how they use social media in their businesses.


If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. But they are very clear on what it can and cannot do for them.

 

Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. Social media helps you find people who might need you, and provides a way to introduce yourself. It also helps others find and recommend you. The easy-to-share aspects of social media make it hard for a business to ignore.

 

Here are a few tips, straight from millionaires, themselves on how they handle their social media.

 

Get clear on what you want out of social media...

 

Read more: http://bit.ly/w54hzL


Via Martin Gysler
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#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl

#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl | SM | Scoop.it

Social Media is evolving every day, or maybe even every minute of every day. It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least. I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process. However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.

 

Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!...


Via Martin Gysler
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Martin Gysler's comment, January 6, 2012 8:12 AM

It's my pleasure Anise, when the content is great it must be shared :-). Happy weekend. Martin
Fiona McCallion's comment, January 7, 2012 7:27 AM
Thanks for this, Martin - your scoop.its are always interesting and informative.
Martin Gysler's comment, January 8, 2012 2:19 AM
Hi Fiona! I'm glad you like my scoop.it :-) Happy Sunday!
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11 productivity tips from successful entrepreneurs

11 productivity tips from successful entrepreneurs | SM | Scoop.it

When everything’s a priority, how do you maximize your productivity and continue getting things done? We asked eleven entrepreneurs about their strategies for staying on top of mounting piles of work, focusing on what’s important, and otherwise holding on to their sanity while building a company.

 

Outsource, outsource, outsource
Everything may be a priority, but you are not equally brilliant at everything. Eliminate the unnecessary tasks and outsource your weaknesses so your time and focus is directed to where you’ll make the biggest impact for the business.

 

Read more: http://bit.ly/JRdkjb


Via Martin Gysler
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97 Ideas for Building a Valuable Platform

97 Ideas for Building a Valuable Platform | SM | Scoop.it

The social media world changes daily. We are bombarded on all sides with interesting information, useful as also totally unnecessary. For this reason, I think the words of Chris Brogan are true, he say, things will change in 2012. For this reason we should be heading in the right direction and in the right dynamics if we wants to be successful on social media in the future. [note mg]

 

2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.

 

In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post...

 

Read more: http://www.chrisbrogan.com/97/


Via Martin Gysler
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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | SM | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]

 

CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.

 

Those numbers are huge for anyone who’s marketing online. But that’s not all.

 

Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.

 

But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.

 

And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.

 

Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/


Via Martin Gysler
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7 Simple Rules to Success on Twitter

7 Simple Rules to Success on Twitter | SM | Scoop.it
Unless you’ve been living under a rock, you have probably heard of Twitter. It is a rocking hot social networking site that seems to be to be used by almost everyone today. It’s on the news, on the radio and on the minds of thousands of people everywhere, every single day.

 

There are many different types of people on Twitter. But, most of these people are on Twitter for a single reason. They want people to know about them. They want to connect with people. Lots of people.

 

Did you know that there are Twitter Rules for marketing and business success in what you do. I am a marketer and have been for many years. In the last few years my business has been expanding by leaps and bounds, because of social media and the internet. But, there are rules that all marketers must follow if they are going to have success in the marketplace, especially online.

 

Here are the 7 Simple Rules to Success on Twitter:...

 

Read more: http://tweetingandbusiness.com/articles/7-simple-rules-to-success-on-twitter


Via Martin Gysler
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Tips for Starting a New Facebook Fan Page

Tips for Starting a New Facebook Fan Page | SM | Scoop.it

One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. Specifically…

 

- Links I’ve posted to my personal profile lately haven’t gotten that much attention compared to plain status updates or photos.
- The fan page for this blog is focused on posts from this blog only. Fans didn’t sign up for posts from elsewhere.


So the solution was creating a new Facebook page. This page is specifically focused on my freelance writing and blogging as a whole so it can be a platform where I can share links to anything I have written anywhere...


Via Martin Gysler
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