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Social media marketing: What is the ROI?

Social media marketing: What is the ROI? | SM | Scoop.it
The big question that is often asked about social media when it comes to investing money, resources, and time is "what is the return on investment?

Via David Blundell
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David Blundell's curator insight, May 6, 2013 12:23 AM

This question is comes up time and time again but is it actually the right question? . . .

Rescooped by Khaled El Ahmad from DV8 Digital Marketing Tips and Insight
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Why Should You Advertise on Facebook? [INFOGRAPHIC]

Why Should You Advertise on Facebook? [INFOGRAPHIC] | SM | Scoop.it

Every company, whether big or small, must have considered advertising with the biggest social networking platform today. Facebook had evolved from a social networking site into a profitable marketing platform. Hence, many business owners, marketers, advertisers and strategists must have considered placing ads on it.

 

But the question is, does it really make sense to advertise with Facebook?

 

The social networking giant released an infographic entitled “The Power of Facebook Ads” (thanks Meg Sloan for sharing this) which shows some interesting and mind-blowing statistics and figures:


Via Firas Ghunaim
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Rescooped by Khaled El Ahmad from Social Media Bites!
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6 Tips to Improve Your Facebook Advertising Results

6 Tips to Improve Your Facebook Advertising Results | SM | Scoop.it

After yesterday's Facebook campaigns Scoop, here are 6 great tips to help you increase your return on Facebook Ads . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from All in one - Social Media ROI
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Everything You Need to Measure Twitter Marketing ROI

Everything You Need to Measure Twitter Marketing ROI | SM | Scoop.it
Learn how to measure the ROI of your Twitter marketing efforts.

Via AnnaGenis
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Rescooped by Khaled El Ahmad from All in one - Social Media ROI
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This Week On Twitter: Social Media ROI, Choosing A Good Avatar And Why Twitter Needs A Spam Filter - AllTwitter

This Week On Twitter: Social Media ROI, Choosing A Good Avatar And Why Twitter Needs A Spam Filter - AllTwitter | SM | Scoop.it
This Week On Twitter: Social Media ROI, Choosing A Good Avatar And Why Twitter Needs A Spam Filter...

Via AnnaGenis
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Lisa Buben's comment, March 25, 2012 5:10 PM
They need a spam filter for sure - a lot of it this weekend and I love Twitter.
Rescooped by Khaled El Ahmad from Social Media Bites!
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5 Ways to Get Your Entire Company On Board With Social Media

5 Ways to Get Your Entire Company On Board With Social Media | SM | Scoop.it

Is everyone supporting social media at your company?Are you struggling to get the support you need? Great blog from Social Media Examiner with some ideas to help you it . . .


Via David Blundell
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | SM | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Beth Kanter
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Martin (Marty) Smith's comment, April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

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14 Social Media ROI Metrics You Can Use Right Now! | Overdrive eMarketing Blog: Social Media Marketing | Search Engine Marketing

14 Social Media ROI Metrics You Can Use Right Now! | Overdrive eMarketing Blog: Social Media Marketing | Search Engine Marketing | SM | Scoop.it
Companies are still grappling with how to measure social media and its resulting return on investment (ROI).

Via Dr. Susan Bainbridge
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Rescooped by Khaled El Ahmad from All in one - Social Media ROI
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Why influence, not RoI, matters for local government social media

Why influence, not RoI, matters for local government social media | SM | Scoop.it
  On the whole, UK councils are doing a nice job of using social media - possibly we caught on early because we're used to making the most of tools that don't cost much.  'Fair play ' as we say here in Wales, we're doing getting better at engaging.

Via AnnaGenis
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Rescooped by Khaled El Ahmad from All in one - Social Media ROI
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How to measure ROI of online video | Social Media Today

How to measure ROI of online video | Social Media Today | SM | Scoop.it
It’s safe to say that having online video as part of a company’s marketing efforts is finally universally accepted. ...

Via AnnaGenis
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | SM | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


Via Martin Gysler
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