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Rescooped by Khaled El Ahmad from Measuring the Networked Nonprofit
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The Complete Guide To Measuring Instagram


Via Beth Kanter
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Beth Kanter's curator insight, August 26, 11:51 AM

This e-book is a free download from Simply Measured, part of their content strategy to promote their measurement tools.   Nonetheless, it does contain some useful information about  the metrics required to measure and fully understand the photo and video-sharing network - and how it use that information to guide your strategy.


Gives you the run down on engagement metrics, reach, and optimization, followed by some strategy advice. 





Rescooped by Khaled El Ahmad from Social Media Bites!
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How to Create an Instagram Photo Hack

How to Create an Instagram Photo Hack | SM | Scoop.it
Create a one-of-a-kind collage on your Instagram profile using this hack.

Via David Blundell
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David Blundell's curator insight, July 24, 2013 2:08 AM

Getting creative on Instagram can land you a standout cover pic for your social media channels . . .

Rescooped by Khaled El Ahmad from Social media culture
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How to Properly Use Instagram and Pinterest For Your Company

How to Properly Use Instagram and Pinterest For Your Company | SM | Scoop.it

Instagram and Pinterest.

This article will most likely answer your questions and help you make better use of these two 'new' to the market social networks.

 

What’s Instagram?

Basically:  it allows you to take photos with your smartphone, apply filters and share them on Twitter, FB, Foursquare and other networks. In fact it does nothing more than you could do with other apps – so again, its power is translated by the number of registered users.

 

What's the advantage? 

Big traffic & some big companies use Instagram to run contests of submitted consumer images, such as General Electric. The results of the #GEInspiredMe campaign were incredible compared to the prize.

 

What about you?

Decide on what you want to do. By just starting and posting random pictures of random things won’t make you successful. You need to know from the beginning what it is you want to do and ONLY do that thing. Have a plan.

 

What’s Pinterest?

The basic idea is that you have a digital bulletin board and post everything you find interesting there.

 

What's the advantage?

Pinterest is one of the fastest growing social services in the world and can be considered a mix between Facebook and Twitter, which allows you to have lots of followers to whom you can share your interests. Although not as effective as Instagram, Pinterest has some advantages of its own.

 

What about you?

You need to prove your followers and readers you are an important and credible source of information. It takes months for even the biggest companies in the world to reach a high number of followers –  On Pinterest you can get recognized as a profile that posts valuable pins. If you own such a profile, it will be easier to move the relationship on another media and make the best out of it.

 

Read more at: http://www.1stwebdesigner.com

by Christiane Vasile

 


Via Ivo Nový, John van den Brink, Guglielmo Cornelli
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Rescooped by Khaled El Ahmad from visualizing social media
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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | SM | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com, Lauren Moss
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Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 2:56 PM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Sarah Greenaway's curator insight, December 1, 2013 9:46 AM

light, blue, depth, monochrome, low saturation, texture. fun

Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | SM | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.


Via Martin Gysler
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Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier