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Rescooped by Khaled El Ahmad from Google Plus and Social SEO
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How to Use Google+ for Social Media Contests

How to Use Google+ for Social Media Contests | SM | Scoop.it
Here's how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.

Via Neil Ferree
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Neil Ferree's curator insight, June 22, 11:14 AM

Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.


They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.


First let’s look at the rules.


Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests.


In fact, Google+’s Contests and Promotions Policy clearly states:


“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”


For many people, that’s a show-stopper right there.


The good news is that it’s possible to leverage contests to engage your community on Google+ without violating their contest and promotions policy. The second line of their policy is the most important to pay attention to:


“You may display a link on Google+ to a separate site where your Promotion is hosted so long as you (and not Google) are solely responsible for your Promotion and for compliance with all applicable federal, state and local laws, rules and regulations in the jurisdiction(s) where your Promotion is offered or promoted.”


How to Manage Your Social Media Presence

Rescooped by Khaled El Ahmad from Business in a Social Media World
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Guide to Google Authorship for Businesses and Individuals - Plus Your Business

Guide to Google Authorship for Businesses and Individuals - Plus Your Business | SM | Scoop.it
What is Google Authorship? Google Authorship is the link between your Google+ profile and the content you create. Why would you want to set it up?

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 15, 2013 12:55 AM

One of the biggest benefits of using Google+ is the ability to claim ownership of the content you create by linking it to your profile. The feature is called Google Authorship.

 

If you are looking for a clear and thorough guide on the topic, check out the article Martin Shervington has written for Plus Your Business. He explains:

 

The benefits of using AuthorshipHow to set it upThe difference between ‘rel=author’ and ‘rel=publisher’

 

The article also features an interview with Google+ expert Mark Traphagen, and a quizz. All in all, a must-read!

Rescooped by Khaled El Ahmad from Social Media Bites!
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Can Your Social Influence Really Be Scored?

Can Your Social Influence Really Be Scored? | SM | Scoop.it

While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from Social Media Bites!
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9 Awesome Things You Can Do With Google Analytics 5

9 Awesome Things You Can Do With Google Analytics 5 | SM | Scoop.it

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from Social Media Bites!
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Choosing Your Social Networks Carefully . . .

Choosing Your Social Networks Carefully  . . . | SM | Scoop.it

With the available amount of social networks available nowadays, it is difficult at times to choose the best ones for your business. This post gives you valuable tips on planning your social strategy . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from Social Media Bites!
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10 Ways to Deal With Upset Customers Using Social Media

10 Ways to Deal With Upset Customers Using Social Media | SM | Scoop.it

How are you responding to upset customers? Really good tips for customer service teams using social media . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from Social Media Bites!
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Doing The Business With Social Media . . .

Doing The Business With Social Media . . . | SM | Scoop.it

Here's a great low-down on the essnetial soacila media tools for your small business via Tone Agency


Via David Blundell
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David Blundell's comment, February 8, 2012 4:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .
Rescooped by Khaled El Ahmad from Social Media Bites!
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So What's Facebook Really Worth? [INFOGRAPHIC]

So What's Facebook Really Worth? [INFOGRAPHIC] | SM | Scoop.it

Facebook could go public this week with $10B in stock and a valuation at $100B. So how did our status updates and vacation photos turn into tech's biggest IPO ever? . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from Social Media Bites!
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Google Search Gets Personal . . .

Google Search Gets Personal . . . | SM | Scoop.it
Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today.

Via David Blundell
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Rescooped by Khaled El Ahmad from Social Media Bites!
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9 Ways Top Brands Use Social Media for Better Customer Service

9 Ways Top Brands Use Social Media for Better Customer Service | SM | Scoop.it
There's a lot to be learned from how the big brands handle their customers on social media channels. These 9 examples should be part of your customer service playbook.

Via David Blundell
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David Blundell's comment, December 19, 2011 3:53 AM
@Hidden ground and Khaled - No probs- some really good advice here . . .
Rescooped by Khaled El Ahmad from Social Media Bites!
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YouTube opens up live streaming to all verified accounts

YouTube opens up live streaming to all verified accounts | SM | Scoop.it
Accounts in good standing with the video-sharing site can now begin live video streaming, regardless of their number of followers. Read this article by Steven Musil on CNET News.

Via David Blundell
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David Blundell's curator insight, December 22, 2013 1:13 AM

You can now include a Google+ Hangout on Air as part of the stream too. You must make sure your YouTube account is verified . . .

Rescooped by Khaled El Ahmad from Social Media Bites!
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Social Media Influencers: What Marketers Must Know | Heidi Cohen

Social Media Influencers: What Marketers Must Know | Heidi Cohen | SM | Scoop.it
To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers.

Via David Blundell
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Rescooped by Khaled El Ahmad from Internet Marketing Strategy 2.0
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How the New Google+ Events Can Help Your Business

How the New Google+ Events Can Help Your Business | SM | Scoop.it

Robin Good: Up until today most businesses have been using Facebook Events and other event marketing platforms to promote anything live, from their own workshops to conferences and live webinars.

 

Now, Google+ has a competing event marketing and promotion service which provides a valid alternative.

 

Key features include:

 

Full integration with Google Calendar—users can view and respond to your events on Google Calendar.

 

Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.

 

Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.

 

Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.

 

Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.

 

Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.

 

Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.

 

If you want to find out rapidly how to use Google+ Events and to what elements to pay particular attention this article is for you.

 

Useful. Informative. 7/10

 

Find out everything about it: http://www.socialmediaexaminer.com/google-plus-events/

 

 

 

 

 


Via Robin Good
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Beth Kanter's comment, August 24, 2012 11:14 AM
One annoying feature, or maybe I can't find the place in my settings, but I get random invites from random people to events and it automatically gets on my google calendar and creates clutter. I wish I could flip a switch that says not to add the event to my calendar.
Robin Good's comment, August 25, 2012 3:05 AM
Beth, thanks for sharing the issues you have encountered. I don't see that switch yet either.
Rescooped by Khaled El Ahmad from Social Media Bites!
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The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today

The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today | SM | Scoop.it

One of the things that's kept Steph Parker busy during her community management days was attempting to profile the various types of Facebook fans. She shares her work with you . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | SM | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.

 

This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.

 

Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.

 

12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+

 

Here's what caught my attention:

 

**81% of US respondents indicated posts from their friends directly influenced their purchase decision

 

**80% of respondents “tried new things based on friends’ suggestions.”

 

**78% of respondents said the posts by companies they follow on social media impact their purchases.

 

**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.

 

Are Brands finally "getting it" when it comes to social media?

 

**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.

 

**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases

 

Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"

 

See full article here: [http://onforb.es/KQTqAR]


Via janlgordon
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Rescooped by Khaled El Ahmad from Social Media Bites!
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The low-down on social media usage in the US . . .

The low-down on social media usage in the US . . . | SM | Scoop.it

Great infographic with some interesting statsabout US social media usage


Via myriam, David Blundell
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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5 Ways Writers Can Break Out of the Tired Old Social Media Box

5 Ways Writers Can Break Out of the Tired Old Social Media Box | SM | Scoop.it

The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]

 

It’s time to teach that old dog some new tricks.

 

That old dog I’m referring to is social media.

 

Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.

 

But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.

 

When I kicked off my writing business in April, I decided to use social media my way.

 

I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.

 

Read more: http://www.copyblogger.com/creative-social-media/


Via Martin Gysler
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Rescooped by Khaled El Ahmad from Social Media Bites!
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6 Tips On How to Respond to Negative Feedback on Social Media

OH NO! There's a negative post lurking on your social media account and you got to act. Do you make like an ostrich and put your head in the sand or go for an early coffee break and hope it will go away? Here's some very sensible tips from AskAaron on the right way to go about it . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Twitter Makes Two Major Announcements

Twitter Makes Two Major Announcements | SM | Scoop.it

Twitter is the second biggest social network after Facebook. Its growth has accelerated after it was embedded in the new Apple mobile operating suystem (iOS5).

Despite its popularity, its user experience is not as inviting or as multimedia rich as Facebook and Google+.

 

Since the launch of Twitter over 5 years ago, users have moved on from a “text” web and are demanding more visual and multimedia centric content.


You only have to notice the fast trending popularity of “Infographics” to realize that the social web requires information presented efficiently and visually with high definition images and media...


Via Martin Gysler
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