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YouTube opens up live streaming to all verified accounts

YouTube opens up live streaming to all verified accounts | SM | Scoop.it
Accounts in good standing with the video-sharing site can now begin live video streaming, regardless of their number of followers. Read this article by Steven Musil on CNET News.

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David Blundell's curator insight, December 21, 2013 10:13 PM

You can now include a Google+ Hangout on Air as part of the stream too. You must make sure your YouTube account is verified . . .

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Tapping into the minds of your audience: The psychology of social media

Tapping into the minds of your audience: The psychology of social media | SM | Scoop.it
Many digital marketers make a common error from the outset when planning their content marketing campaigns.

Via David Blundell
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David Blundell's curator insight, May 24, 2013 2:29 AM

 Do you understand what motivates your audience to interact with your social media presence? You need to know . . .

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Google Authorship: How to Set It Up; A DO THIS NOW from @MarkTraphagen

Google Authorship: How to Set It Up; A DO THIS NOW from @MarkTraphagen | SM | Scoop.it
How to get Google Author Verification to show your author photo in Google search.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 23, 2013 1:54 PM

Working on fixing Atlantic BT's blog and can't say enough about my MENCH-Y friend @MarkTraphagen.


Mark shares until it hurts and then he shares some more. The link on this post provides a step by step HOW TO on Google Authorship. 

http://www.virante.org/blog/author/mtraphagen/ is where Mark writes for Virante, a SEO firm where several friends of mine work.  

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Social Trust Factor: 10 Tips to Establish Credibility | The Marketing Nut

Social Trust Factor: 10 Tips to Establish Credibility | The Marketing Nut | SM | Scoop.it

Do you lack the trust factor? Are your communities are reluctant to engage with you.10 tips to increase credibility and trust . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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25 Awesome Free Google Tools for Marketers

25 Awesome Free Google Tools for Marketers | SM | Scoop.it

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.

 

Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!

 

1. Google AdSense

Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.

 

Read more: http://bit.ly/LyxGvt


Via Martin Gysler
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Google Announce Launch Of New Social Media Measurement Tool - Social Reports

Google Announce Launch Of New Social Media Measurement Tool -  Social Reports | SM | Scoop.it

Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.

 

“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”

 

Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams


Via Antonino Militello, Robin Good, David Blundell
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Does Your Branded Franchise Need Its Own Social Media Strategy?

Does Your Branded Franchise Need Its Own Social Media Strategy? | SM | Scoop.it

Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .


Via David Blundell
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Google Search Gets Personal . . .

Google Search Gets Personal . . . | SM | Scoop.it
Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today.

Via David Blundell
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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The Top 50 SEO Blogs to Watch in 2012

The Top 50 SEO Blogs to Watch in 2012 | SM | Scoop.it

The world of search has changed dramatically over the past year. Google introduced its Panda update which killed off a lot of websites. Social signals are playing a more important role in your rankings and how fast your website loads is also becoming more important.

 

What’s going to happen in 2012?

 

Here are the top 50 experts who will tell you want you need to know! If you are concerned about where your website ranks then you should definitely add these bloggers to your must-read list. Enjoy!


Via Martin Gysler
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7 Ways to Use YouTube in Your Business

7 Ways to Use YouTube in Your Business | SM | Scoop.it

YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. Here's some great tips from Smedio . . .

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Rescooped by Khaled El Ahmad from Internet Marketing Strategy 2.0
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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | SM | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good
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classifieds2india's comment, August 28, 2013 5:08 AM
amazing factors
Lynn O'Connell for O'Connell Meier's curator insight, September 13, 2013 9:41 PM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 9:37 AM
Great information...
Rescooped by Khaled El Ahmad from The 21st Century
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A Simple Visual Guide on How to Refine Google Search ( for Teachers and Students )

A Simple Visual Guide on How to Refine Google Search ( for Teachers and Students ) | SM | Scoop.it

Today, I am touching on how to refine your Google search. The guide below will help you and your students refine your Google search to make it more specific and to the point. Enjoy


Via Susan Bainbridge
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Rescooped by Khaled El Ahmad from Entrepreneurship Trends & Tools
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Google's Top SEO Tips for Startups

Google's Top SEO Tips for Startups | SM | Scoop.it

As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver all the advice she'd give to a startup whose website has no more than 50 pages of primary content, and a desire to rank for a handful of keywords.


Here are a few highlights of Ohye's tutorial. If your startup business seeks to quickly rank, consider taking these steps:

Decide if you want visitors to see the www or non-www version of your domain. Major companies like Google and Facebook tend to use the former, but it's up to you.Verify ownership of your site in Webmaster Tools. Also sign up for email forwarding, so Google can alert you to potential problems.Perform a background check on your domain. If spammers previously owned your domain, it won't rank well.Include analytics code. Whether you use Google Analytics or another provider, it's good to start collecting data, even if you're not ready to use it.Use strategy in your site design. You'll get different types of visitors—customers, investors, press. Your site should offer an excellent experience to each persona.Define your conversion. Make a relevant conversion possible on every page; don't force users to make extra clicks.Be smart about your copy. Use keywords in your text that people normally use to find information about your product or service.Check on your ranking. Ideally, you'll rank number one for your company name. But also examine how you rank for other terms.Play to authentic strengths. If your CEO likes to tweet, if an engineer is on Google+, or if a salesperson enjoys Facebook—encourage their ongoing activity.

 

The Po!nt: Go to the source. If you want your startup's website to rank well on Google, why not start with Google's own advice?

 

 


Via Sharifa Al-Barami
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9 Awesome Things You Can Do With Google Analytics 5

9 Awesome Things You Can Do With Google Analytics 5 | SM | Scoop.it

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from BUSINESS and more
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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | SM | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.

 

Read more: http://bit.ly/HO3oZ5


Via Martin Gysler
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2012 Update On Social Media Monitoring Tools (infographic)

2012 Update On Social Media Monitoring Tools (infographic) | SM | Scoop.it

Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. Here's the griff . . .


Via David Blundell
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Namita Patel's comment, March 18, 2012 8:19 AM
Nice snapshot!
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Does Your Branded Franchise Need Its Own Social Media Strategy?

Does Your Branded Franchise Need Its Own Social Media Strategy? | SM | Scoop.it

Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .


Via David Blundell
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7 Ways to Use YouTube in Your Business

7 Ways to Use YouTube in Your Business | SM | Scoop.it

YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. Here's some great tips from Smedio . . .

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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Your “How-To” Post Will Fail If You Don’t Use These Techniques

Your “How-To” Post Will Fail If You Don’t Use These Techniques | SM | Scoop.it

Gone are the days when you could write a simple “how-to” blog post and rank in the top search results. Why is that? Two very good reasons.

 

First, all of the general and highly-competitive posts like “how-to blog” or “how-to find a roommate” are already written.

 

The other reason is Google Panda. Remember Google’s update this past year that took down a lot of the content farms? That algorithm was designed to penalize short and shallow articles and reward high-quality content.

 

Now, I’ve got good news and bad news for you.


Via Martin Gysler
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Direct From Google: How To Build A Quality Website In 2012

Direct From Google: How To Build A Quality Website In 2012 | SM | Scoop.it

I hear a lot of webmasters complain day in and day out about all the changes that Google constantly makes to its algorithm and how they affect our search engine placement.

 

Let me break it to you: it’s not all about what Google has done and will do to update its algorithm.

 

It’s about what you SHOULD BE doing.

 

I am sure we all can agree that Google’s ultimate goal is to help people find the most relevant and highest quality sites in Google’s search results (whether they are any good at it is not the question). They are not putting out all these updates just to mess with you...


Via Martin Gysler
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Martin Gysler's comment, December 7, 2011 11:20 AM
Thanks, I'm glad, that you like it! The RSS plugin works also on wordpress.com? I have tried to install some plugins several months ago but without success... ;-( Yes, I posted it manually to test Billboards.
Tom George's comment, December 7, 2011 12:01 PM
No worries Martin perhaps I can eventually set us an RSS myself to import your feed, but for now you can always post occasionally when you like curation is very quick, and also feel free to submit any articles you write as a guest post.
Martin Gysler's comment, December 7, 2011 3:41 PM
OK, thank you Tom. I will do so during the next few weeks and then we can decide how we will proceed. A great day.