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Rescooped by Khaled El Ahmad from BUSINESS and more!

Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | SM |

The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.

The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy.  


As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward.

Via Martin Gysler
Martin Gysler's comment, April 19, 2013 9:45 AM
Thank you David, I saw a few months ago and I also read some comments from people who have completed this training.
David Bennett's comment, April 19, 2013 9:53 AM
I'm about halfway through. I am trying to see whether and how it would fit into our nascent ecommerce business. I don't see it yet, but the course has helped me to see in a gamified way.
Martin Gysler's comment, April 19, 2013 11:01 AM
Great David, I look forward to your feedback at the end of the course.
Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!!

Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | SM |

What’s Game Good For?

Before we can talk about applying game mechanics to anything, we need to understand what a game actually us. The Oxford English Dictionary defines a game as “a form or spell of play or sport, esp. a competitive one played according to rules and decided by skill, strength or luck.”


That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.


Rules Can Be Starting Points

Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...


Read more:

Via Martin Gysler
Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!