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Rescooped by Khaled El Ahmad from Social Media Bites!
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72% of customers expect complaints on Twitter to be answered in one hour

72% of customers expect complaints on Twitter to be answered in one hour | SM | Scoop.it
53% of customers who ask a brand a question on Twitter expect a response within one hour.

Via David Blundell
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David Blundell's curator insight, November 7, 2013 11:57 PM

Warning! You have a  Twitter feed. Good. Now make sure you're  looking after it  because your customers will not forgive slow response to customer service . . .

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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | SM | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.

 

Read more: http://bit.ly/HO3oZ5


Via Martin Gysler
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Rescooped by Khaled El Ahmad from All in one - Social Media ROI
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How to measure ROI of online video | Social Media Today

How to measure ROI of online video | Social Media Today | SM | Scoop.it
It’s safe to say that having online video as part of a company’s marketing efforts is finally universally accepted. ...

Via AnnaGenis
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Rescooped by Khaled El Ahmad from Social Media Bites!
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9 Awesome Things You Can Do With Google Analytics 5

9 Awesome Things You Can Do With Google Analytics 5 | SM | Scoop.it

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from All in one - Social Media ROI
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Role To The Goal: How Developing Role-Based Personas Can Increase Conversions

Role To The Goal: How Developing Role-Based Personas Can Increase Conversions | SM | Scoop.it
Most of the time, people are visiting a website to fulfill a particular goal. If something gets in their way, most of the time, they simply leave. Here’s how you can avoid that and why role-based personas are useful for conversion optimization.

Via AnnaGenis
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Rescooped by Khaled El Ahmad from Social Media Bites!
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2012 Update On Social Media Monitoring Tools (infographic)

2012 Update On Social Media Monitoring Tools (infographic) | SM | Scoop.it

Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. Here's the griff . . .


Via David Blundell
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Namita Patel's comment, March 18, 2012 11:19 AM
Nice snapshot!