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Rescooped by Khaled El Ahmad from A 360° Perspective of Communications, Strategy, Technology and Advertising
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The Three Challenges for Social Customer Service

The Three Challenges for Social Customer Service | SM | Scoop.it

The metaphore is dead simple and yet it is realistic: Social Media is like a party, and being there just for showing up is not enough, even harmful for your reputation or your brand. Most of us can remember those good ol'high school parties in friends' houses, where everybody were having fun, knowing new people and keeping in touch with friends. There were also this hard-to-socialize girl or guy who didn't seem to care about anybody's presence, so everybody was asking what that person was doing there. As a teenager, I used to think it was kind of a "status" matter, but as I growed up, it became kind of arrogant and somehow ridiculous to me. Some attitudes can be almost ok for teenagers with existential or identity problems, but in Social Media party, businesses, people and brands that really asume what they are and forsake branding maturity can't just be there for the sake of "status". It is not just a matter of being 'on' Social Media... it's rather a matter of being or becoming really social. Call-center communications logics are just the start -and the least- of Social Customer Service, and the three simple principles stated in this article can be really useful for begining or improving Social Media relations with customers. -Jim K.


Via Jim Kordoba
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The Science of Social Timing Part 1: Facebook and Twitter Social Networks

It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in.
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Five (Serious) Tips for Using Humor to Connect, Engage, and Influence | Social Media Explorer

Five (Serious) Tips for Using Humor to Connect, Engage, and Influence | Social Media Explorer | SM | Scoop.it
Tips on how to incorporate humor in your digital marketing.
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LinkedIn adds even more features to its People You May Know section

LinkedIn adds even more features to its People You May Know section | SM | Scoop.it
LinkedIn has been busy expanding its reach while filing for an IPO. Now, the company has updated its People You May Know feature -- one of its best ways to build connections on the ...
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Debunking the Big Gang Theory: Why Facebook and Others Suffer From Being Big

Debunking the Big Gang Theory: Why Facebook and Others Suffer From Being Big | SM | Scoop.it
Social media services suffer from their success in a way other tech companies do not. And nowhere is the Big Gang problem more obvious than on Facebook, the web's largest and most sprawling social network.
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Apple Getting Into the Search Engine Game? Hints From China Say it May Happen | Social Media Today

Apple Getting Into the Search Engine Game? Hints From China Say it May Happen | Social Media Today | SM | Scoop.it
Image It has always struck me as a bit odd that Apple has never come up with its own search engine.  After all, Apple fans have devotion that borders on the religious, so it would seem like a license to print money.  Yet, for good or for ill, Apple...
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The Evolution of Social Media Measurement | Social Media Today

The Evolution of Social Media Measurement | Social Media Today | SM | Scoop.it
As a child growing up, I was often told that aside from reading and writing, the other skill that will come in handy in life was to being able to count. My mother specifically emphasized “count your money”, “count your change”, “make a record of what...
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The One Thing Most Social Media Marketers Forget [Plus Infographic] | Jeffbullas's Blog

The One Thing Most Social Media Marketers Forget [Plus Infographic] | Jeffbullas's Blog | SM | Scoop.it
Social media marketing is the shiny new toy and it has been unwrapped and it has us all enthralled and excited.
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A lesson from Richard Branson: Why geeks need to learn how to delegate

A lesson from Richard Branson: Why geeks need to learn how to delegate | SM | Scoop.it
Last week, I was invited to join 3,000 delegates to what turned out to be the largest entrepreneurship conference in the world. The Global Entrepreneurship Congress 2012 took place ...
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What To Do To Engage Your Audience on your New Facebook FanPage with Timeline

What To Do To Engage Your Audience on your New Facebook FanPage with Timeline | SM | Scoop.it
First, things first.There is no 'default' landing page, therefore if you're with MLSP and you have a Facebook Fanpage with a default landing page, t...
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3 Loyalty Models to Develop Maximum Engagement | Social Media Today

Effective crisis management requires using social media well. But social media isn't an emergency envelope you tear open when crisis strikes. It takes time to foster the engagement that makes social media effective in crisis.
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Creating Memorable Facebook Timelines & Milestones | G!gCoin

Creating Memorable Facebook Timelines & Milestones | G!gCoin | SM | Scoop.it
Photos help tell compelling brand stories. In this post we present a number of ideas for the types of photos that can help you tell your brand story.
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A LinkedIn Case Study of How I Developed Business on LinkedIn

A LinkedIn Case Study of How I Developed Business on LinkedIn | SM | Scoop.it
How I Developed Business on LinkedIn - a LinkedIn Case Study...
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Impact of Slogans on Branding | Social Media Today

Impact of Slogans on Branding | Social Media Today | SM | Scoop.it
Words change meanings. In our daily life, we listen and say many things to justify our conversation - some words stay out in our mind, many go away with time.

Via Jim Kordoba
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How American Express Grows Its Massive Social Media Presence

How American Express Grows Its Massive Social Media Presence | SM | Scoop.it
The Social Brands Series is supported by Spredfast, a social media management platform provider helping organizations unlock social business potential.
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6 Tips For A Stunning Cover Photo

6 Tips For A Stunning Cover Photo | SM | Scoop.it
With Timeline knocking on your door, do you have a Cover Photo ready to amaze your Fans? Here are some tips and inspiration on how to visually convey your brand´s message!
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The Role of Social Media in Complaints Management | Social Media Today

The Role of Social Media in Complaints Management | Social Media Today | SM | Scoop.it
There’s no doubt about it, social media has changed the rules when it comes to customer service. Does this mean that every company needs to purchase a complex system that captures every mention of them on the web?
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The Impact of Facebook Timeline for Brands [Study] | Simply Measured

The Impact of Facebook Timeline for Brands [Study] | Simply Measured | SM | Scoop.it
New Facebook Pages Drive Higher Engagement Rates On February 29th (just over three weeks ago!
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Rescooped by Khaled El Ahmad from Marketing Strategy and Business
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Improve Your Website Search Optimization Using Chrome's SEO Site Tools | KISSmetrics

Improve Your Website Search Optimization Using Chrome's SEO Site Tools | KISSmetrics | SM | Scoop.it

Learn how you can use Google Chrome's SEO Site Tools extension for competitor research and improve the search optimization of your own website.

 

You need to install the SEO Site Tools extension on your browser. Whenever you are browsing a website, all of the following information will be available to you by simply clicking on the magnifying glass icon.

 

Without even clicking on anything, you can see the Google PageRank for any page you are viewing.

 

1) External Page Data

Whenever you click on the magnifying glass icon, you will get several sections of information about the website you are browsing. This section shows you the following information about backlinks and traffic rankings.

- Google Trends;

- Google Indexed Pages & Domain Links;

- SEOmoz Linkscape;

- Quantcast Ranking;

- Alexa Data;

- Majestic SEO Data;

- SEMRush Data;

 

2) Page Elements

Ready to look at some on-site optimization on your competitor’s website, or maybe your own? Try analyzing your top competitors’ websites to see if you can get additional on-site optimization ideas using the following information:

SEO Title & Meta Description; Anchor Tags; Img Tags; Formatting Tags; Header Tags.

 

3) Social Media

The information in this section will show you how many Facebook, Twitter, Digg, StumbleUpon, Reddit, and Delicious actions have been made on a particular page.

 

4) Page Terms / Tools

In this section, you can get some valuable information for keyword research, site speed, and more.

 

5) Server / Domain Info

Go to this section to see any publicly listed information about a domain’s registrant including the site owner’s name and email address.

 

6) Suggestions

This area gives you free SEO advice about what things you should be on the lookout for in your on-site optimization.

 

 

Each element is analyzed and detailed. Read full article by Kristi Hines here: http://j.mp/GOE8dH


Via Giuseppe Mauriello
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“The Guardian’s Facebook app” - Martin Belam at news:rewired

“The Guardian’s Facebook app” - Martin Belam at news:rewired | SM | Scoop.it
At news:rewired today I was part of a panel discussing optimising news sites for social media. I talked about the Guardian’s Facebook app. Here is an essay version of the talks.
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Rescooped by Khaled El Ahmad from Content Strategy |Brand Development |Organic SEO
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10 Reasons Business Blogging is Better than Facebook [Infographic]

10 Reasons Business Blogging is Better than Facebook [Infographic] | SM | Scoop.it
This Friday’s infographic compares business blogging with Facebook and builds a case as to why blogging is the better marketing strategy. ...

 

Very cute infograhpic. Valid points to boot!


Via Level343
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A Styleguide for New Facebook Brand Pages [infographic]

A Styleguide for New Facebook Brand Pages [infographic] | SM | Scoop.it
When Facebook released timeline for brand pages, businesses and creative professionals everywhere were suddenly faced with a new way to tell the brand story and more importantly a new paradigm to engage their community.
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15 Must Know Tips to Rock Your New Facebook Timeline Business Page | Social Media Today

15 Must Know Tips to Rock Your New Facebook Timeline Business Page | Social Media Today | SM | Scoop.it
Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes.
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It’s time for corporates to stop playing with social media! | Social Media Today

It’s time for corporates to stop playing with social media! | Social Media Today | SM | Scoop.it
There are now enough examples and evidence to know what social media marketing strategies and tactics work and don’t work. Enough for organisations to move beyond the baby steps of adoption where about two thirds are in the UK are today.
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Google Announce Launch Of New Social Media Measurement Tool - Social Reports

Google Announce Launch Of New Social Media Measurement Tool -  Social Reports | SM | Scoop.it

Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.

 

“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”

 

Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams


Via Antonino Militello, Robin Good, David Blundell
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