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5 Ways to Enhance Your Facebook Timeline Page With Images | Social Media Examiner

5 Ways to Enhance Your Facebook Timeline Page With Images | Social Media Examiner | SM | Scoop.it

With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.

 

In this article, you will focus on five key areas where imagery can be used most effectively.

 

1) The Cover Photo: Your Biggest Branding Opportunity:

In creating your cover photo image (851 x 315 pixel), Facebook advises:

- Use a unique image that represents your page.

- Use the cover photo to bring a strong visual impact to your page.

 

2) The Profile Picture: The Hardest-Working Image on Facebook:

The profile picture now does triple duty and it’s important to take all three contexts into account when creating your profile picture graphic. A clever integration of your cover photo and profile picture is the challenge.

 

3) Custom Tab Images: Make Sure You Take Advantage of These:

Now you have a maximum of four tabs prominently displayed at 111 x 74 pixels PLUS the tab name below the image.

Here are a few important things to keep in mind about the custom image tabs:

- You can’t change or reposition the “Photos” tab;
- You can display a maximum of four tabs;

- You can create your own graphics for any custom tab images EXCEPT Facebook’s own apps.

 

4) Highlighting Posts to Create Visual Interest:

Many users and page admins have found Timeline’s new way of displaying user and page posts cluttered, confusing and counterintuitive. However, page admins can use the new “highlight” feature to bring a bit of order to the chaos!

When you highlight a page status, it then occupies two columns in your Timeline, breaking up the monotony of the two columns as well as attracting more attention to that particular status.

 

5) Create Milestones to Make Your Page “Sticky”:

Brands can create Milestones—incorporating pictures and text—for various significant events in their histories.

 

 

Read full interesting article and check out its many examples here: http://j.mp/HXUDaN


Via Giuseppe Mauriello
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4 Optimization Tips To Create a YouTube Traffic Jam | KISSmetrics

4 Optimization Tips To Create a YouTube Traffic Jam | KISSmetrics | SM | Scoop.it

Excerpted from the article:

 

"Today we’ll explore four ways to optimize your YouTube channel to ensure your videos are being discovered, watched and shared.

 

1. Optimize Your Videos Metadata:

In terms of YouTube, the metadata makes up the title, descriptions and tags of your videos.

Optimizing these key sections of your video content will help rank your videos in both Google and YouTube.

 

- Write a concise, descriptive title using key phrases that people would search to find your video, but also incorporate YouTube’s Keyword Suggestion Tool.

 

- Each of your videos should have a lengthy description of what the video’s content is all about.

Always include a relevant URL to your website.

 

- Adding ten to twenty tags per video is an ideal way to make use of keywords relevant to your video but that couldn’t naturally fit in your title or description.

 

 

2. Use Descriptive Playlists:

There are a few benefits in using playlists to organize your video collections on YouTube when it comes to achieving greater visibility to your channel’s content.

 

- Begin grouping videos of a similar topic into playlists.

- Use keyword focused titles for your playlists.

- Write a keyword focused, accurate description for the playlist.

 

 

3. Make the Most of Annotations:

YouTube annotations are a way of adding interactive commentary to your videos. They act as a call to action on your content to help drive a viewer to complete a certain task, such as subscribing to your channel, watching more videos, pausing the video, adding a comment, following your brand on Twitter or Facebook and among many others.

 

There are six different types of annotations:

- The Speech Bubble...

- The Note...

- The Title...

- The Spotlight...

- The Label...

- The Pause...

 

 

4. Brand Your Page Consistently:

Branding is important no matter the marketing channel. Many features for branding your YouTube channel are free and should be taken full advantage of. 

- Upload a Custom Background...

- Showcase Your Other Social Channels Everywhere...

- Custom Banners and Layout as a Brand Channel..."

 

 

In the article each element is analyzed with useful information and many examples. 

Read full interesting article here: http://j.mp/IJj4Im

 


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Microsoft vs.Facebook – Who got the better bang for their billion?

Microsoft vs.Facebook – Who got the better bang for their billion? | SM | Scoop.it
April 9th, 2012 will go down in shopping history as the day the software gods emptied the coffers to preserve mobile market share with two very disparate strategies. While both companies ...
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Facebook Offers: Why you could soon be buying from your favorite brands in your News Feed

Facebook Offers: Why you could soon be buying from your favorite brands in your News Feed | SM | Scoop.it
In the past 24 hours, coverage has spread across the Internet of the launch of a new feature by Facebook, one that allows businesses and brands to utilise an 'Offers' feature that ...
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12 Steps to Social Media Success…and a Gilly Flower Cordial to You! | Social Media Today

12 Steps to Social Media Success…and a Gilly Flower Cordial to You! | Social Media Today | SM | Scoop.it
If at first you don’t succeed, try, try again. Then quit.There’s no point in being a damn fool about it.~W.C. FieldsSOCIAL MEDIA HAS JUST EMERGED FROM THE DARK AGES.
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How to get more likes on Facebook - The Oatmeal

How to get more likes on Facebook - The Oatmeal | SM | Scoop.it
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15 Essential Twitter Chats for Social Media Marketers

15 Essential Twitter Chats for Social Media Marketers | SM | Scoop.it
If you want a few tips on how to best create a great chat on Twitter, here are 15 hashtags that fit the bill.
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What do you think of this proposed social media policy for school employees? | Dangerously Irrelevant

A local school district here in Iowa is proposing the social media policy below for its employees.
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Think About Your Approach to Social Media: Be A Person

Think About Your Approach to Social Media: Be A Person | SM | Scoop.it

The first rule, the title of our books, and the most important tenet in your social media approach is simple to say, but hard for many enterprises to actually do: Be a Person.

 

This post takes a look at what that mantra means for enterprise use of social media. It's excerpted from our Social Operating Manual: http://bit.ly/OrderBeAPerson ;

 

If you've got examples of companies failing at social media, we'd love to hear them in the comments below. Perhaps we'll include your entry in our Social Media Hall of Shame: http://bit.ly/HallOfShame ;

 

 

 

 


Via Mike Ellsworth
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Use Google Searches To Create Short Video Stories: Google Search Stories Video Creator

Use Google Searches To Create Short Video Stories: Google Search Stories Video Creator | SM | Scoop.it

"Robin Good: Google Search Stories Video Creator is a free web service which allows you to specify up to seven queries that utilize one among Google search engines, and which then creates a video clip of those searches."

 

This one is from the Who Asked for It? file. While it's cool to create a video of Google searches and then add dramatic video, I'm not sure who would want to view the result. Nonetheless, you could excerpt the video to use in another, more-interesting video . . .

 


Via Robin Good, Mike Ellsworth
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Karen Dietz's comment, April 12, 2012 11:20 AM
Ha ha -- just had a ton of fun creating 2 to share. Thanks Robin!
Rescooped by Khaled El Ahmad from Social-Business-Marketing
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Is Social Media In Danger Of Becoming Irrelevant To Business?

Is Social Media In Danger Of Becoming Irrelevant To Business? | SM | Scoop.it

Unless online business advocates and marketers begin to deliver profit to the corporate sector, the main reason for business participation online – social media are in danger of becoming irrelevant, a meaningless trend.

 

Why Irrelevant?

If social media marketers fail to prove the cash question, business will become cynical and take the view that social is unproductive.

 

Terms such as social capital, social authority and social ranking do not lead directly to monetization. Business is not interested in meaningless phrases, which are becoming jaded and over used.

Business needs people to take action, by parting with their cash.

 

The next step is to leverage all of these ingredience, to produce PROFIT.

 

The Social Business Model:

This is a formula which John Twohig - http://bit.ly/IiCl3t - has developed to help better understand the business model:

 

People ( Prospects, Customers, Employees ) Online x Intrinsic Motivation = ( Advocates > Evangelists ) = Engaged Social Communities > Social Business

 

In the formula you'll notice there is no mention of technology

 

The strategy has to be developed taking into consideration the companies business model and goals.
The method of delivery of the strategy is not automatic, it has to be researched and the correct method of delivery optimised.

This may lead to the use of online marketing or not.

 

To avoid Social becoming irrelevant this is what it will take: http://bit.ly/IiCNi7 ;

 

Online marketers doing what is expected of them, developing strategies that allow their business clients make a profit from their engagement.

 

A demonstrable result will be the key to keeping the corporate sector interested.

 

Social Business Strategy is here to stay, as long as it produces profit for business clients.


Via maxOz
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maxOz's comment, April 12, 2012 6:20 PM
Thanks Tom and Alessio for sharing xxx
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Why CEOs Should Allow Facebook in the Workplace [INFOGRAPHIC]

Why CEOs Should Allow Facebook in the Workplace [INFOGRAPHIC] | SM | Scoop.it
A recent study shows taking a break, particularly one spent browsing the Internet or on Facebook, increases productivity.
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Psychologist Takes the Whole “There’s An App for That” Too Far: Aims to Manipulate Dreams

Psychologist Takes the Whole “There’s An App for That” Too Far: Aims to Manipulate Dreams | SM | Scoop.it
By: Hillel Fuld (@hilzfuld)

You probably remember the famous "There's an app for that" campaign by Apple.
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4 Steps to Make the Right CTA for Every Page on Your Site | HubSpot

4 Steps to Make the Right CTA for Every Page on Your Site | HubSpot | SM | Scoop.it

The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In fact, we believe that your CTAs should be on just about every page of your website.

 

But surely there should be more of a science involved than just slapping a CTA button on any page on your site willy-nilly.

 

 

Step 1: Map Your Offers to Stages in the Sales Cycle

 

Before you do anything else, you need to conduct an audit of all the marketing offers you have at your disposal. Create a spreadsheet, and list all of your offers in column A. It's also a good idea to list their corresponding landing pages in column B.

 

Next, identify the various stages in your sales cycle. This may be different from business to business and industry to industry, but just so we're all on the same page, we'll go with the three most widely recognized stages: awareness, evaluation, and purchase.

 

Once you've identified the various stages in your sales cycle, add a third column to your spreadsheet, and categorize each of your existing offers by these stages.

 

The content assets listed in the 'awareness' stage are appropriate for that stage of the buying cycle because they help educate your lead.

The content assets in the 'evaluation' stage, however, speak directly to how your company can help solve their needs.

The assets in the 'purchase' stage require more action from the lead.

 

 

Step 2: Map Your Website Pages to Stages in the Sales Cycle

 

The next thing you'll need to do is determine how each page on your website aligns with the stages you identified in step 1. By knowing which pages more effectively appeal to visitors in particular stages of the sales cycle, you'll know where to place the offer CTAs that coincide with those stages.

 

So how do you know which pages of your website map to which stages of your sales cycle? You'll need two pieces of intelligence:

- your marketing analytics...

- and your common sense...

 

 

Step 3: Use Analytics to Identify Your Best Offers for Each Stage

 

So now you know which stage in your sales cycle each of your offers align with, and you've also determined which pages on your site CTAs for those offers belong.

 

Use your landing page analytics to analyze your offers by each sales cycle stage, and pick out your top-performing offers by using metrics such as landing page conversion rate and submissions as proxies.

 

 

Step 4: Design, Test, and Analyze

Add the appropriate CTA buttons for your offers to their corresponding web pages. And if you don't have CTAs for your offers, get to designing them!

 

Read full and detailed article here: http://j.mp/HHlLNe


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Twitter tried to buy Instagram, but Facebook pipped it to the post

Twitter tried to buy Instagram, but Facebook pipped it to the post | SM | Scoop.it
Facebook may have secured the $1 billion acquisition of Instagram last week but it appears it wasn't the only social network that was interested in the service, with a recent New ...
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Collusion for Chrome Shows What's Tracking You Online

Collusion for Chrome Shows What's Tracking You Online | SM | Scoop.it
Collusion for Chrome is a browser extension that maps out where your info gets sent around as you browse. It aims to help you understand how, where and when these connections happen.
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30 Things to Tweet About Your Brand | Social Media Today

30 Things to Tweet About Your Brand | Social Media Today | SM | Scoop.it
Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing.
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How Instagram Planned To Make Money Before It Was Snatched By Facebook

How Instagram Planned To Make Money Before It Was Snatched By Facebook | SM | Scoop.it
Advertisers are all about cool visuals....
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How to Clean Up Your Cleanup When Dealing with Social Media | Social Media Today

How to Clean Up Your Cleanup When Dealing with Social Media | Social Media Today | SM | Scoop.it
Image Many experts recommend that your company have a social media crisis plan, but few companies actually take the time to think it through.
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How Location-Based Marketing Can Help You Connect with Customers

How Location-Based Marketing Can Help You Connect with Customers | SM | Scoop.it
Some real-world examples of how companies have successfully used these tactics and how you can too.
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10 Ways Your Business Can Combat Digital Darwinism

10 Ways Your Business Can Combat Digital Darwinism | SM | Scoop.it

"The truth is that you can create brand pages on every social network you can imagine and you won’t succeed unless you know whom you’re trying to reach and where, what it is consumers expect and value, and how these channels represent a meaningful opportunity for you and your customers to connect. You first must answer what’s in it for them – and what’s in it for you."

 

Brian Solis nails it again.


Via Mike Ellsworth
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Why Marketers Should Invest in Visual Content Creation

Why Marketers Should Invest in Visual Content Creation | SM | Scoop.it

"Learn why visual content is a critical part of your content creation strategy."

 

This is a good checklist of why visual content is important and, since Instagram and Pinterest are all the rage, it's definitely a must-read.


Via Mike Ellsworth
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How KFC Has Used Social Media

How KFC Has Used Social Media | SM | Scoop.it

KFC, the fried chicken restaurant franchise founded by Colonel Sanders, has fully embraced social media activity. And it’s paying big dividends.

 

A key concept from this article is: Don't focus too much on calculating ROI.


Via AnnaGenis, Hungry Franchise, Mike Ellsworth
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Sheryl Sandberg Leaves Work at 5:30 Every Day — And You Should Too

Sheryl Sandberg Leaves Work at 5:30 Every Day — And You Should Too | SM | Scoop.it
Ending one's workday before 8:00 p.m. became a source of shame and sign of laziness -- or at least that's what many of us have tricked ourselves into believing.
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