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Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share.
The CEO and the Socially Engaged Enterprise
To be a socially engaged business is no longer an option, it is essential, just like the website was initially perceived in the 1990′s.
A study by PulsePoint Group in conjunction with “The Economist” Intelligence Unit titled “The Economics of the Socially Engaged Enterprise” -
http://bit.ly/Hbt5gd - has revealed that the socially engaged companies have a 400% greater impact.
The study also outlined the steps that are essential to becoming a socially engaged business.
Step One: Plan It
2. Develop a Strategy
Developing a strategy that is clear on its goals and audience is the next phase. It includes weaving the strategy into the existing marketing plans so that they are synergistic and relevant.
Step Two: Build It
2. Create a Social Media Command and Listening Center
3. Integrate Social Engagement into every Department
4. Create a Publishing Plan and Schedule for your Content
Step Three: Drive It
This is going to take time and commit to spend the next 12 months making sure that the team is acting on the strategy plan. This will involve three phases
1. Keep the Technology Up to Date
2. Learn from Your Mistakes and Celebrate your Wins
3. Assess Regularly
Read entire post - http://bit.ly/HbtIq4 ;
By Jeff Bullas - http://bit.ly/AsKklN ;
This piece originally appeared in the Social Media Monthly Magaine in May of 2011. It was brilliantly written by Shelly Kramer and Wendy Goldman Scherer and reposted today on V3.
I selected this article today because it gives you the essential ingredients to building and sustaining a successful business.
Your social media engagement needs a solid foundation:
**It's all about data and contextual analysis.
**Understanding, intrepreting and utilizing this information is key to your success.
**Every business using social media should be monitoring their engagement, interaction with customers and much more
Having a high Klout or Kred score is only the tip of the iceberg and as social media/networking evolves, being an influencer is taking on a whole new meaning.
Here are a few highlights:
**Hypothesis: Forget influence: We need knowledge and insights to make good decisions. Period.
How do we get there?
Data is not knowledge. Data is data. Knowledge comes from understanding the subtle and not so subtle trends and irregularities in the data.
Here's what you need to know
**Know your customer
Why Do You Need to Know?
**"Content, intent and people matter" -
Knowing what combination of monitoring tools work for you and your business and having the right strategy for finding and using this data will lead to making better decisions = successful business.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/HsYZt5]
Content is King, you hear it everywhere. It's the most overused marketing phrase of 2012.
But exactly why is content so important to your marketing program?
Turns out Google has had a heavy hand in this trend (surprise, surprise).
Here are 7 ways the Big G is pushing quality content to the forefront of the marketing conversation:
1. Google Panda
Panda is an ongoing filter that weeds out web pages with poor, superficial content that were previously ranked highly for popular keywords.
2. Fresh Content Ranks Higher
In other words, a blog post you wrote yesterday will have a greater chance of ranking higher than a two-year old web page on the same topic.
3. Link Spam Penalties
Like Google Panda, link spam penalties will hurt those who are manipulating the system. Conversely, sites with good quality content and natural “editorial” links that have been built up over time, will increase their Google rankings.
4. (Not Provided) in Your Analytics Reports
Marketers now have less access to free organic search keyword data. This makes it more difficult to target specific keywords and encourages them to cover all the bases with a bigger content footprint.
5. Over Optimization Penalty
If you’re producing good quality content but don’t have the time or budget to pull out all the SEO tricks, you’ll like this one.
6. The Rise of Social Content Sharing
Web pages are created to be read by people.
If your content resonates with your audience, it’ll get shared through social media.
When the search engines see that, they’ll reward you with higher rankings. Win-Win-Win-Win.
7. Rel = Author Support in Search Results
This means that for every piece of content that you create, you can take credit for it and have your picture show up next to the content in Google search results.
Great resource by Tod Hirsch - http://bit.ly/Hw3OxC ;
Via maxOz, ABroaderView
Are you wondering how your peers are using social media?
Wondering if you should focus on Google+ or Pinterest?
In this fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.
In this report, you’ll discover:
*What social networks marketers will focus on in the future
And much more!
If you’re responsible for marketing your business, you’ll want to closely analyze the pages of this free 42-page report and use it to persuade others.
Remember, the nature of social media is to “share,” so if you like the report, please let your peers know about it.
The 2012 State of Community Management Report shows that community managers are driving social business adoption.
While many think that “community management” is a tactical job function, Michael Brito believes that those on the front line (community managers) are actually driving social business adoption, whether they realize it or not.
If you read The Report in detail- http://bit.ly/IrhBsz - and also between the lines, it’s easy to come to the conclusion that community management is very strategic and certainly a business imperative.
Community managers do more than just manage a content calendars and tweet all day long.
Many community managers today are already driving fully robust social CRM programs.
They are engaging day to day with the customer.
They are working with technology platforms and sometimes making critical technical decisions.
They are gathering and reporting analytics.
They are creating workflows and feedback loops with other, internal teams (which almost always requires change management initiatives and cross functional/geographic collaboration.)
And, a strategic community manager advocates on behalf of the social customer back to the business; and on behalf of employees back to management for internal community initiatives.
They are doing it all and it’s not easy.
The Community Roundtable’s Community Maturity Model - http://bit.ly/Iridyi - are shown in this Infographic.
The eight competencies on the Y-axis are those that must be addressed in order to build a successful community and social business.
The X-axis are stages of maturity that organizations go through as different competency levels are reached – clearly a very strategic model with community managers in the drivers seat.
Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”
Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:
“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”
Read more: http://bit.ly/HYPJHs
Via Martin Gysler
Facebook announced the Timeline format for Brand Pages on February 29, 2012. They reinforced their commitment to us all by saying:“We’re 1% of the way there – if we truly put people at the center of what we do.”This sent users, page owners, page ...