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What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.

Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them...

Interesting excerpt from this article:

In the age of social media, getting and maintaining attention is both more challenging, but also easier, in that we have many tools at our disposal with which to connect our brand to our tribe.

There are four principles – relevance, engagement, community, and convenience – that you need to build upon to succeed as a thought leader in the attention economy.

Relevance:

Customer needs are never static. In fact, they change daily and your content needs to reflect your recognition of those changes and challenges and reflect your knowledge of the situation. Tactics for increasing your relevance include:

- Developing and curating content that fills current needs (keywords, trends, etc.)
- Defining your target audience well – narrow and refine into niches
- Empathetic engagement.

Engagement:

While this is a loaded buzzword in social media, the best thought leaders are truly engaging. The most engaging thought leaders stick to a great narrative and interact with their tribe around that narrative, or story.

Community:

Customers in a brand community are worth more in lifetime value than customers not in community. One of the key objectives for thought leaders is building a tribe or community around your ideas.

Convenience:

Making your brand accessible and convenient builds attention through “ease of use.” Tactics for increasing convenience to your audience include:

share valuable content consistently and you’ll be recognized as a contributor to the wellbeing of the business...

[read full article http://j.mp/uilxpZ]

What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates.

In just one short year we saw some of the world's major brands and some very professional people stunble badly in social media.

Shopping is a form of entertainment for some and something to be more avoided than herpes for others.

Shopping brings some to tears, for the retail and fashion obsessed it is a joyous synergy and celebration of capitalism, consumerism and style.
Waiting for new designs to be launched at the favourite fashion store are waited upon by fashionistas with expectant excitement, like children waiting for Santa and his sleigh.

Sharing your shopping experiences was usually reserved to a chat over the phone with your girlfriends or while having a coffee or a quick liquid lunch.

Shopping has been social for a long time but now we have social networks that can enhance and accelerate that joy by being able to share in an instant with 200 friends at once on Facebook, rather having to wait for the weekend....

As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’

Let me talk about how I go about creating a social media dashboard

The basic answer is that I don’t have one tool (I have dozens, if not hundreds.)

The real answer is that I am not tracking social media.
I am tracking key performance indicators (KPI)
I don’t care if it is a shipping problem or a viral YouTube video.
I simply want to know how I can track it, manage it, and maximize results.

With that said: when I think about creating a social media dashboard or using a platform to track results… I am looking at several unique business identifiers that define what tool I need for the job at hand...

LStack is a very neat and clever little bookmarking app that allows you to do all sorts of weird and wonderful things with your bookmarks. It allows you to save your bookmarks fast as well as annotating them with tags and custom parameters and manages your whole bookmarking database.

LStack is smart bookmarking app. It let's you bookmark any webpage with bookmarklet, annotate bookmarks with tags or smart tags and even lets you attach parameters to bookmarks with smart tags.

LStack allows you to add virtually unlimited number of tags to any bookmark which can then can be used to find links. With LStack you can even add bookmarks by emailing them to your LStack account or share links via RSS feeds generated for any combination of filters.

You can even bookmark on your iPhone and iPad and other mobile devices.

[check out it here http://lstack.com/ ]

Creatively promote your personal brand through video.

What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.

Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them...