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12-step guide on how to live-tweet an event

12-step guide on how to live-tweet an event | SM | Scoop.it
Tweet Share This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported.
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82% B2B Marketers Use Curation - Find Out Which Methods Work Best

82% B2B Marketers Use Curation - Find Out Which Methods Work Best | SM | Scoop.it

By Pawan Deshpande, CEO, HiveFire.  "Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey".

 

Here's what they found and found:

 

**82 percent are incorporating content curation

 

Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.)

 

**The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.

 

For our Curation Habits Report, we analyzed over one million articles curated by our customers to identify:

 

which curation methods drive the highest engagement rates and identified some interesting trends.

 

Here are a few things they found:

 

Original Content vs. Third-Party Content

 

On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content.

 

**Additionally, on sites where there is a mix of original and third-party content

 

**original content receives approximately 17 percent more click-thru activity 

 

**Curated sites that have between 16-30 percent original generate the most pageviews.

 

Capturing Reader Attention

 

Throughout the analysis, it became clear that there are several ways that curators can draw attention to their content.

 

**For starters, articles that included a picture generated 47 percent more click-thru activity than articles without. 

 

Medium snippets (between 141 and 1,200 characters) generate 20 percent more click-thru activity than small snippets (140 characters or less) for any given curated site.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/HWl5DO]


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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Your Place in the Marketing Mix | Outspoken Media

Your Place in the Marketing Mix | Outspoken Media | SM | Scoop.it

As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used.

And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics.

Read more: http://bit.ly/HQlRDn


Via Martin Gysler
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7 Insanely Useful Ways to Search Twitter for Marketing

7 Insanely Useful Ways to Search Twitter for Marketing | SM | Scoop.it
As a marketing tool Twitter gets much more interesting and useful when you can filter out 99% of the junk that doesn’t apply to your objecti...
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7 Ways to Use Social Media to Make the World a Better Place | Resumebear Online Resume

7 Ways to Use Social Media to Make the World a Better Place | Resumebear Online Resume | SM | Scoop.it
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The Most Remarkable People on Social Media Today | Business 2 Community

The Most Remarkable People on Social Media Today | Business 2 Community | SM | Scoop.it
I believe it’s not just how popular somebody is online or how much influence they have, but whether they are intending to use that influence to effect change.
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Social Duels and the Guide to Fighting with Etiquette

Social Duels and the Guide to Fighting with Etiquette | SM | Scoop.it
Or: How I Learned to Stop Being a Victim and Love the Battle

Last week I had the opportunity ...
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Unlock interesting data from your Gmail account with Gmail Meter

Unlock interesting data from your Gmail account with Gmail Meter | SM | Scoop.it
I've been using Gmail for as long as I can remember, and unfortunately I have more unread emails than I care to admit. The service is my lifeblood, but one thing that's missing is ...
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Google Drive Interface Leaked in Employee Presentation [EXCLUSIVE]

Google Drive Interface Leaked in Employee Presentation [EXCLUSIVE] | SM | Scoop.it
A Google employee giving a presentation appears to have accidentally leaked Google Drive by accessing files in it.
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Rescooped by Khaled El Ahmad from Social-Business-Marketing
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Social Media: The New News Source

Social Media: The New News Source | SM | Scoop.it

Recent research confirms that we are living in the digital information age. Nearly half of all Americans get some form of local news on a mobile device, and 46% of people get their news online at least three times a week. What's more, online news sources officially surpassed print newspapers in ad revenue in 2010.

 

Thanks to online news, we're getting more breaking news than ever. And thanks to social media, we're getting news as it happens—sometimes even before news organizations have a chance to report it.

 

Are more people turning to social media for breaking news?

And can we trust the news that social media delivers to be accurate and factual?

 

Check out this Infographic - http://bit.ly/IxXSoJ - to learn more about the changing face of news delivery and how social media may end up leading the charge.


Via maxOz
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maxOz's comment, April 19, 2012 6:14 PM
Thank you Alessio and Tom for sharing xxx
Rescooped by Khaled El Ahmad from BUSINESS and more
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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | SM | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

Create a LinkedIn Checklist Create a Communications Calendar Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq


Via Martin Gysler
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John van den Brink's comment, April 19, 2012 11:41 AM
Thanks for sharing
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7 Creative Social Media Marketing Mini Case Studies | Social Media Examiner

7 Creative Social Media Marketing Mini Case Studies | Social Media Examiner | SM | Scoop.it
Check out how these businesses are implementing innovative social media marketing practices with great results and pick up a few social media marketing tips.
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THIS IS WHAT FACEBOOK SENDS THE POLICE WHEN THEY COME ASKING FOR YOUR INFORMATION.

THIS IS WHAT FACEBOOK SENDS THE POLICE WHEN THEY COME ASKING FOR YOUR INFORMATION. | SM | Scoop.it
A recent Boston Phoenix article went in depth on the tech-based hunt for the Craigslist killer, but uncovered something no one had seen before in the process: The full, laid-out results of a Facebook subpoena, and what it looks like when Facebook ...
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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What Does the Social Enterprise Look Like? [infographic]

What Does the Social Enterprise Look Like? [infographic] | SM | Scoop.it

“Social” is definitely receiving its fair share of attention these days and that promises to only accelerate when things like Facebook buying Instagram for a billion dollars (yes, Billion…with a “B”) happen.

 

Looking beyond the social, mobile, local aspects of a company like Instagram and to how companies can benefit from their employees’ social graph is this awesome infographic on the Social Enterprise from Gist.

 

Some good data here including many stats that point to the early stages of adoption and comfort that companies have with permitting social access from the workplace.

 

Suggested by Arik Rizer and Jan Gordon covering "Content Curation, Social Business and Beyond"

 


Via janlgordon
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janlgordon's comment, April 19, 2012 6:52 AM
Thank you Arik Rizer for this post
asma jmari 's comment, April 19, 2012 7:26 AM
thanks for the share .
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Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert

Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert | SM | Scoop.it
4 new social media productivity tools reviewed and analyzed. Each can save you considerably time and hassle when you're producing or curating content.
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Rescooped by Khaled El Ahmad from All in one - Social Media ROI
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Why influence, not RoI, matters for local government social media

Why influence, not RoI, matters for local government social media | SM | Scoop.it
  On the whole, UK councils are doing a nice job of using social media - possibly we caught on early because we're used to making the most of tools that don't cost much.  'Fair play ' as we say here in Wales, we're doing getting better at engaging.

Via AnnaGenis
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3 Slick Analytics Dashboards to Monitor Your Business Website

3 Slick Analytics Dashboards to Monitor Your Business Website | SM | Scoop.it
With the help of these analytics dashboards, you'll be able to optimize your website's content to bring in customers.
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10 Twitter Assumptions That Are False - AllTwitter

10 Twitter Assumptions That Are False - AllTwitter | SM | Scoop.it
10 Twitter Assumptions That Are False...
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Community Is Something You DO

Community Is Something You DO | SM | Scoop.it
The definition of community is a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some...
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3 Ways to Create Stronger Twitter Engagement | Social Media on a Budget

3 Ways to Create Stronger Twitter Engagement | Social Media on a Budget | SM | Scoop.it
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10 Twitter Tips for Public Figures

10 Twitter Tips for Public Figures | SM | Scoop.it
Whether you represent an A-list celebrity or a public figure, here are ten tips and strategies for how to manage a related Twitter account.
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Rescooped by Khaled El Ahmad from Social-Business-Marketing
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Which Social Network Should You Use -- And When? #Infographic

Which Social Network Should You Use -- And When? #Infographic | SM | Scoop.it

What is Facebook best for? How about Twitter, LinkedIn, Google+? This Infographic has all you need to know to leverage social networks.

 

Want to make the most of the social web?

It’s more complicated than just posting status updates at random and seeing what sticks.

 

Zintro - http://bit.ly/HOVWuE  - recently pulled research from more than a dozen sources including Mashable, Facebook, Twitter, LinkedIn, Google and Quantcast to put together this nifty Infographic, which will help you develop your social strategy.


Via maxOz
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maxOz's comment, April 17, 2012 6:09 AM
Alessio, always welcome x
Rescooped by Khaled El Ahmad from Enterprise Social Media
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Ready to Expose Your Brand to Social Media Users?

Ready to Expose Your Brand to Social Media Users? | SM | Scoop.it

"Are You Ready to Fully Expose Your Brand to Social Media Users?"

 

This is a great post about brand ambassadors - what we call evangelists. How open should the kimono be? Can you really be transparent, even to your biggest supporters.

 

Via @GrowMap


Via Mike Ellsworth
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How to Become a Thought Leader

How to Become a Thought Leader | SM | Scoop.it
Social media has opened the doorway to a whole new level of leadership and influence. Do you fit the profile?
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Study Shows Twitter Matches Public's Mood

Study Shows Twitter Matches Public's Mood | SM | Scoop.it
Researchers at the the University of Bristol took a closer look at tweets from July 2009 to January 2012, and found the site matched British public opinion. It showed an increase in anger and fear and noted a calm during the Royal Wedding.
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